DHC Corporation explained

DHC Corporation
Native Name:	株式会社ディーエイチシー
Native Name Lang:	ja
Romanized Name:	Kabushiki-gaisha Dī Eichi Shī
Type:	KK
Founded:	1972
Hq Location:	Minami-Azabu
Hq Location City:	Tokyo
Hq Location Country:	Japan
Area Served:	Worldwide
Profit:	-->
Profit Year:	-->
Owners:	-->
Parent:	Orix

, initials of is a Japanese manufacturer dealing in cosmetics and health food supplements headquartered in Tokyo, Japan. It was established in 1972.

Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading manufacturer of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two aesthetic salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a parent company to JFL affiliate station Cross FM. It started a helicopter business in 2008.^[1] DHC's flagship brand name is "Olive Virgin Oil".^[2]

Sponsored sporting events

• LBO Ladies Bowling Tour^[3]
• Sagan Tosu football club (on shirts)
• IFBA (International Federation of Broomball Associations) World Broomball Championships, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.

Anti-Korean statements by CEO and withdrawal from Korea

In 2020 and 2021, CEO Yoshiaki Yoshida made statements considered offensive to Korean people. They included promoting DHC's employment of "pure Japanese" staff and models without Korean heritage, using of the pejorative term "チョン" on DHC's official Instagram,^[4] and negatively describing their appearance.^[5] This has generated backlash and was followed by the company's exit from South Korea at the end of 2021.^{[6] [7]}

Models appearing in DHC TV commercials

• Akihiro Miwa
• Chisato Moritaka^{[8] [9]}
• Erika Yamakawa
• Im Jin-ah
• Kano sisters
• Maho Honda
• Naomi Hosokawa
• Nanako Fujisaki
• Suzuko Irie
• Yoshihiro Akiyama
• Yoon Eun Hye

External links

• Official websites:

• Japan

• United States

• France

• Korea

Notes and References

1. https://top.dhc.co.jp/company/en/cp.html About Us - DHC Corporation
2. Web site: Olive Virgin Oil. DHC. 17 August 2014. 1 January 2018. https://web.archive.org/web/20180101180836/http://www.dhccare.com/olive-virgin-oil. dead.
3. http://www.lbo.or.jp/20100601/poster_20100601.pdf LBO Ladies Bowling Tour announcement
4. News: "그러니까 '춍토리' 소리 듣지": 일본 기업 DHC 회장이 경쟁사 깎아 내리려 한국인 비하 표현을 썼다 . . 16 December 2020 . 26 February 2023.
5. News: DHC 불매운동 부른 '존토리' 혐한 발언…이번엔 "NHK는 일본의 적" . . 10 April 2021 . 26 February 2023.
6. News: Backlash over Japan cosmetics boss 'racist' comments - BBC News . 28 March 2022 . BBC . 17 December 2020.
7. News: Prance-Miles . Louise . DHC Corp to exit South Korean market following discriminatory row . 28 March 2022 . Global Cosmetics News . 10 September 2021.
8. Web site: 2019-04-19 . 森高千里が語る 「私がオバさんになっても」を書くきっかけとなった"ある一言" . 2020-03-24 . BuzzFeed.
9. Web site: 2019-04-06 . 森高千里が『私がオバさんになっても』の歌詞を儚げに口ずさむ「DHC クイーン オブ セラム」新CMに出演 . 2020-03-24 . Music.jp.