DYKI explained

MemoRieS FM Cebu
Callsign:DYKI
City:Cebu City
Area:Metro Cebu
Branding:89.9 MemoRieS FM Cebu
Airdate:1998 (as K-Lite 89.9)
1999 (as K89.9)
2000 (as Smooth FM)
March 2017 (as MemoRieS FM)
Frequency:89.9 MHz
Language:English
Licensing Authority:NTC
Power:10,000 watts
Erp:32,000 watts
Class:CDE
Callsign Meaning:K-LIte (former branding)
Affiliations:RMN Networks
Network:MemoRieS FM
Owner:Primax Broadcasting Network

DYKI (89.9 FM), broadcasting as 89.9 MemoRieS FM, is a radio station owned and operated by Primax Broadcasting Network. Its studios and transmitter facilities are located at the Suite 106, Vacation Hotel Cebu, #35 Juana Osmena St, Cebu City.[1]

History

The station was established in 1998 as K-Lite 89.9, airing an Indie pop and Alternative rock format. It became an affiliate of Raven Broadcasting Corporation in Manila, which owns a station with City Lite. The following year, it was rebranded as K89.9. In 2002, the station ceased to be an affiliate as RBC changed hands and rebranded as Smooth FM 89.9 with the tagline "Your Life, Your Music". It switched to a smooth jazz format. In late-January 2017, Smooth FM 89.9 quietly signed off for the last time and went off the air for a week.[2]

In March 2017, the station became an affiliate of the RMN Networks and rebranded as 89.9 MemoRieS FM with a classic hits format.

Notes and References

  1. https://region7.ntc.gov.ph/index.php/2-uncategorised/162-cebu-only-radio-tv-broadcasting-stations CEBU FM BROADCAST STATIONS | NTC Region 7
  2. https://www.pressreader.com/philippines/sunstar-cebu/20110801/281797100666747 89.9 Smooth FM: Your Life, Your Music