DYHR explained

Yes FM Cebu
Callsign:DYHR
City:Cebu City
Area:Metro Cebu and surrounding areas
Branding:91.5 Yes FM
Frequency:91.5 MHz
Format:Contemporary MOR, OPM
Language:Cebuano, Filipino
Licensing Authority:NTC
Power:25,000 watts
Erp:40,500 watts
Class:C/D/E
Callsign Meaning:Radio Heacock in reverse
Former Names:Hot FM (1999–2014)
Former Frequencies:Yes FM:
102.7 MHz (2000–2009)
Former Callsigns:Yes FM:
DYES-FM (2000–2009)
Network:Yes FM
Owner:MBC Media Group
Licensee:Cebu Broadcasting Company
Sister Stations:DYRC Aksyon Radyo, DZRH Cebu, 97.9 Love Radio, 102.7 Easy Rock, Radyo Natin Pinamugajan, DYBU-DTV 43
Webcast:Listen Live
Website:Yes FM Cebu

DYHR (91.5 FM), broadcasting as 91.5 Yes FM, is a radio station owned and operated by MBC Media Group through its licensee Cebu Broadcasting Company.[1] The station's studio is located in Eggling Subd., Busay Hills, Cebu City, and its transmitter is located in Legacy Village, Brgy. Kalunasan, Cebu City.[2]

History

The station was established on January 1, 1999 as 91.5 Hot FM. It was among the top-rated station in the city from 1999 to 2002. In 2006, its studios were relocated from Cinco Centrum Inn to its present location in Busay Hills.[3] On February 24, 2014, the station, along with the other O&O Hot FM stations, rebranded as 91.5 Yes FM. This marked the return of the said branding in the market after five years. The branding was formerly used on its sister station 102.7 FM (currently known as Easy Rock) from 2000 to 2009.[4] On May 1, 2017, it was rebranded as 91.5 Yes The Best.[5] [6]

In late-2021, the station went off the air after its studio and transmitter were destroyed by Typhoon Odette. Two weeks later, it went back on the air just in time for New Year's Day.

On February 5, 2024, it was reverted back as 91.5 Yes FM.

Notes and References

  1. https://psa.gov.ph/sites/default/files/2011PY_Communications.pdf 2011 Philippine Yearbook
  2. http://region7.ntc.gov.ph/index.php/2-uncategorised/162-cebu-only-radio-tv-broadcasting-stations Cebu Broadcast Stations
  3. https://radioonlinenow.com/2008/10/06/dwkc-939-live-it-up-jingle/ DWKC 939 Live It Up Jingle
  4. https://www.sunstar.com.ph/article/332335 Yes, FM radio still a Hot medium: network official
  5. https://cebudailynews.inquirer.net/131345/yes-best-introduces-new-face YES the Best introduces new face
  6. https://www.pressreader.com/philippines/the-freeman/20170430/282033327092963 YES FM rebrands as YES THE BEST