DWUB explained

Z Radio
Callsign:DWUB
City:Baguio
Area:Benguet, La Union and surrounding areas
Branding:Z Radio 98.7
Frequency:98.7 MHz
Format:Contemporary MOR, OPM, Talk
Language:Ilocano, Filipino
Licensing Authority:NTC
Power:5,000 watts
Erp:10,000 watts
Callsign Meaning:University of Baguio
Owner:Sphere Entertainment

DWUB (98.7 FM), broadcasting as Z Radio 98.7, is a radio station owned and operated by Sphere Entertainment (formerly known as Benguet Broadcasting Corporation). The station's studio, offices and transmitter are located at the AMS Bldg., University of Baguio, Gen. Luna Rd., Baguio.[1] [2] [3] [4] [5] [6]

History

Z Radio was established in November 2006 as a radio outlet of the University of Baguio. A few years later, it enhanced its programming to serve the public outside the campus. It aired talk programming in the morning and Top 40 format throughout the rest of the day. In 2019, it switched to a mass-based format.

Notes and References

  1. https://psa.gov.ph/sites/default/files/2011PY_Communications.pdf 2011 PSA Philippine Yearbook Communication
  2. https://www.sunstar.com.ph/article/305544/Baguio-students-discover-value-of-reading Baguio students discover value of reading
  3. http://www.baguiomidlandcourier.com.ph/charivaried.asp?mode=archives/2015/july/7-12-2015/charivaried.txt Usaping Legal
  4. https://www.pressreader.com/philippines/philippine-daily-inquirer-1109/20100528/283588101589400 Cordillera polls use radio for wider reach
  5. https://www.baguioheraldexpressonline.com/sss-kaagapay-ng-bawat-manggagawang-pilipino/ SSS, kaagapay ng bawat Manggagawang Pilipino
  6. https://www.sunstar.com.ph/article/1866652/Davao/Lifestyle/Radyo-Z-eskwela-No-learner-left-behind Radyo Z-eskwela: No learner left behind