DWIM-FM explained

Star FM Baguio
Callsign:DWIM
City:Baguio
Area:Benguet, La Union and surrounding areas
Branding:89.5 Star FM
Frequency:89.5 MHz
Format:Contemporary MOR, OPM, News
Language:English, Ilocano, Filipino
Licensing Authority:NTC
Power:5,000 watts
Erp:20,000 watts
Callsign Meaning:Imelda and Marcelino Florete
Former Names:89.5 WIM (August 21, 1991-April 21, 1994)
Network:Star FM
Owner:Bombo Radyo Philippines
Licensee:People's Broadcasting Service, Inc.
Sister Stations:DZWX Bombo Radyo
Webcast:Listen Live
Website:Star FM Baguio

DWIM (89.5 FM), broadcasting as 89.5 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studios and transmitter are located at Bombo Radyo Broadcast Center, 87 Lourdes Subdivision Rd., Baguio.[1] [2]

History

The station was established on August 21, 1991, as 89.5 WIM. It aired a Top 40 format with the slogan "The Rhythm of the City". In less than a year, WIM was ranked by the Radio Research Council as the most listened station in the city.

On April 22, 1994, to provide a more solid identity for all of Bombo Radyo's FM stations, WIM was re-launched as 89.5 Star FM and switched to a mass-based format. On February 3, 2014, Bombo Network News began simulcasting in several Star FM stations. In the 1st quarter of 2016, to emphasize more on the music, Star FM started carrying the slogan "It's All For You".

Notes and References

  1. Web site: 2011 PSA Philippine Yearbook Communication.
  2. Web site: 2021 NTC FM Stations via FOI website. foi.gov.ph. 2021-10-09.