Designer Brands Explained

Designer Brands Inc.
Type:Public
Industry:Retail
Hq Location City:Columbus, Ohio
Hq Location Country:United States
Locations:642 (2024)
Revenue: US$3.07 billion
Revenue Year:2023
Operating Income: US$162.4 million
Income Year:2023
Net Income: US$29.2 million
Net Income Year:2023
Assets: US$2.07 billion
Assets Year:2024
Equity: US$359 million
Equity Year:2024
Num Employees:≈ 14,000
Num Employees Year:2024

Designer Brands Inc. is an American company that sells designer and name brand shoes and fashion accessories. It owns the Designer Shoe Warehouse (DSW) store chain, and operates over 500 stores in the United States and an e-commerce website.[1]

The company also owns private-label footwear brands including Audrey Brooke, Kelly & Katie, Lulu Townsend, and Poppie Jones.

History

The company was founded in 1969 as Shonac Corporation, as the shoe licensee for Value City.[2] [3] In July 1991, the company opened its first store, which was in Dublin, Ohio.[2] In 1998, the company was acquired by Value City. By 1999, the company had 48 stores.[4]

In December 2004, the company was acquired by Retail Ventures, an affiliate. In March 2005, the company experienced massive data theft, including customer data from 1.4 million credit card transactions.[5] In June 2005, the company became a public company via an initial public offering.[6] [7] In April 2008, the company launched its e-commerce website.

In 2011, the company acquired Retail Ventures, its largest shareholder.[8] In 2014, the company acquired 44% of Town Shoes, a chain of Canadian shoe stores, and entered into a licensing agreement for the DSW name.[9] In February 2016, the company acquired Ebuys for $62.5 million.[10] In July 2016, the company added shoes for children to its inventory.[11] In August 2016, the company entered into a franchising agreement with Apparel Brands to open DSW stores in the Middle East.[12]

In March 2017, the company reached a deal with Under Armour to carry Under Armour shoes in DSW stores.[13] In June 2017, the company opened a store in Oman, its first store in the Middle East.[14] In May 2018, the company acquired the remaining shares of Town Shoes to obtain complete ownership of the company.[15]

In February 2019, the company announced an addition of nail salons to 5 stores, after testing the concept in 2 stores in Columbus, Ohio.[16] In March 2019, DSW rebranded their corporate name to Designer Brands.[17] The company also changed its ticker symbol on the NYSE from "DSW" to "DBI" effective April 2, 2019.

Entertainer Jennifer Lopez collaborated with the brand to launch the March 2020 line. When the chain closed all its retail stores due to the COVID-19 pandemic, and fashion trends shifted as a result of the increase in remote work, the line was redesigned to include sneakers and comfort shoes.[18]

Notes and References

  1. Web site: About DSW Inc.. DSWINC.. DSW Inc.. 30 January 2018. https://web.archive.org/web/20180130204506/https://www.dswinc.com/about_dsw.jsp. 30 January 2018. dead.
  2. Web site: March 25, 2024 . Form 10-K . 2024-06-28 . Designer Brands . PDF.
  3. News: 1998-03-14 . COMPANY NEWS; VALUE CITY IN DEAL WITH SCHOTTENSTEIN STORES . en-US . The New York Times . Dow Jones . 2023-07-19 . 0362-4331.
  4. News: DSW steps up its expansion, building into Pyramid malls . Kathy . Showalter . . October 25, 1999.
  5. DSW Releases Findings From Fraud Investigation Into Credit Card and Other Purchase Information Theft . . April 18, 2005.
  6. News: DSW debuts on NYSE with IPO . . June 29, 2005.
  7. News: Neustar, DSW Inc. IPOs kick off . Steve . Gelsi . . June 29, 2005.
  8. DSW Inc. Completes Merger With Retail Ventures, Inc. . . May 26, 2011.
  9. News: DSW buying stake in Canadian shoe chain . Dan . Eaton . . April 15, 2014.
  10. DSW Inc. to Acquire Ebuys, Inc. . . February 17, 2016.
  11. News: Parents, you can now shop for your kids at DSW stores . Dan . Eaton . . July 28, 2016.
  12. DSW Inc. to Open New Stores in the Middle East . . August 17, 2016.
  13. News: Under Armour enters deal to sell its shoes at DSW . Holden . Wilen . . March 20, 2017.
  14. News: DSW moves into the Middle East with store in Oman . Dan . Eaton . . June 29, 2017.
  15. Web site: DSW to Shutter Town Shoes Chain of Stores. 29 August 2018.
  16. Web site: Holman . Jordyn . DSW Bets Nail Salons in Shoe Stores Will Lure Millennial Women . . February 27, 2019 . subscription.
  17. News: DSW Posts Surprise 4Q Loss, Will Rename Co. Designer Brands . U.S. News & World Report. 19 March 2019.
  18. Web site: Parija . Kavilanz. JLo's new DSW shoe collection is more sneakers than stilettos. That wasn't the plan . . November 7, 2020.