Donna Ida Explained

DONNA IDA is a London-based denim fashion brand created in 2012 by founder and namesake Donna Ida Thornton.

History

The first DONNA IDA boutique opened on Draycott Avenue in Chelsea in 2006.^[1] The boutique stocked a selection of top brands including J Brand and Rag & Bone. Following the success of the Draycott Avenue boutique, three extra boutiques opened: The Village in Westfield, London, Swan Lane in Guildford and Elizabeth Street, London.^[2]

The Draycott Avenue store was refurbished in 2013 at a cost of £120,000.^[3]

Creation of DONNA IDA

The fashion brand DONNA IDA was launched in 2012. The core DONNA IDA collection consists of women's designer jeans, silk blouses, cashmere jumpers and simple tees. Founder Donna Ida Thornton is regularly referred to as the 'Jean Queen'.^{[4] [5]}

Notable fans of Donna Ida include Made in Chelsea regular Millie Mackintosh^[6] who, in 2012, did a photo-shoot with Donna Ida^[7] and in 2011 was seen shopping at the store.^[8]

In 2016, the DONNA IDA boutiques closed to focus on the online business and pop-up concept.

Awards and nominations

• Three times nominated for Best Womenswear Boutique in the Drapers Awards^[9]
• Listed in the top 50 best boutiques outside London by The Telegraph, 2015^[10]
• Shortlisted for the WSGN Global Fashion Awards for Breakthrough Brand or Retailer 2011^[11]
• Nominated for the Cosmopolitan Best Brand Blog 2012^[12]

Notes and References

1. Web site: 2017-11-27 . Interview, Fashion: Donna Ida Thornton . 2022-09-27 . www.scotsman.com . en.
2. Web site: admin . Donna Ida - It's in her jeans . 2022-08-11 . Publishing Business . en-GB.
3. Web site: Faulkner . Ruth . 2013-03-28 . Donna Ida ploughs £120,000 in Chelsea store refurb . 2022-08-11 . Drapers . en.
4. Web site: 2021-09-09 . Robert Walton MBE & Donna Ida Thornton Are The New Owners Of Langdon Court . 2022-08-11 . en-GB.
5. Web site: 2021-03-10 . The best petite jeans to shop if you're small in stature but big on style . 2022-08-11 . Glamour UK . en-GB.
6. Web site: ‘I Used This During Both Births To Help Me Relax’: Millie Mackintosh On Her Hospital Bag Must-Have . 2022-09-27 . Grazia.
7. Web site: Behind the Scenes with Millie Mackintosh . 2022-07-05 . Donna Ida . en.
8. Web site: Millie Mackintosh Visits Donna Ida . 2022-07-05 . Donna Ida . en.
9. Web site: Donna Ida Entrepreneur Fashion Designer – The Kelly Hoppen Show . 2022-08-11 . uk-podcasts.co.uk . en.
10. News: Coulson . Clare . 2015-06-10 . 50 best boutiques outside London . en-GB . The Telegraph . 2022-08-11 . 0307-1235.
11. Web site: UK . FashionNetwork com . WGSN's Global Fashion Awards 2011 shortlist announced . 2022-08-11 . FashionNetwork.com . en-UK.
12. Web site: Cosmopolitan . 2012-07-16 . Cosmo Blog Awards 2012 shortlist revealed! . 2022-08-11 . Cosmopolitan . en-GB.