DMAX (British TV channel) explained

DMAX
Launch Date:8 January 2008
Owner:Warner Bros. Discovery International
Picture Format:576i SDTV
Replaced:OBE +1 (Sky)
Travel Channel (Freesat, Freeview)
Sister Channels:Animal Planet
Boomerang
Cartoon Network
Cartoonito
CNN International
Discovery Channel
Discovery History
Discovery Science
Discovery Turbo
Food Network
HGTV
Investigation Discovery
Quest
Quest Red
Really
TLC
Timeshift Service:DMAX +1
Terr Serv 1:Freeview
Terr Chan 1:Channel 39
Online Serv 1:Virgin TV Go
Online Chan 1:Watch live (UK only)
Watch live (+1) (UK only)
Online Serv 2:Virgin TV Anywhere
Online Chan 2:Watch live (Ireland only)

DMAX is a British free-to-air male-oriented TV channel in the United Kingdom and Ireland. Discovery launched the channel in the UK and Ireland market on 8 January 2008 after its initial success in Germany.[1]

Channel numbering

On 16 July 2015, DMAX moved from 144 to 167 on Sky, switching places with sister channel Quest.[2]

Following the re-combination of the Entertainment and Lifestyle & Culture sections of the Sky guide, Discovery relocated some of their stations on the platform, resulting in DMAX being pushed down the grid to allow Discovery Home & Health to be moved up.

In the May 2018 reorganisation of the Sky main guide, DMAX moved to channel 178.

On 7 January 2019, it was announced that DMAX would become a free-to-air channel and be carried on Freeview (channel number 42) and Freesat (channel number 150) from 16 January, replacing sister channel Travel Channel.[3]

On 12 June 2019, DMAX moved to channel 37 on the Freeview platform as part of a reshuffle due to its owner, Discovery, Inc. acquiring Good Food, Home and Really from the UKTV network as part of a deal with BBC Studios. On 4 November 2020, the channel moved to channel 38 as part of a move up where every channel from channel 24 to 54 on the platform moved up one place to allow BBC Four to move to channel 24 in Scotland due to new Ofcom rules giving greater prominence to certain public service channels.

Timeshifted variants

The one-hour timeshift service DMAX +1 has been available on Sky since the launch of DMAX, originally on channel 206, before moving to channel 145 after Cellcast Group had sold Sumo TV and Sumo TV +1's EPG slots to Discovery Communications for £1.4m as well as moving Sumo TV down to DMAX +1's former slot.[4]

On 30 April 2013 TLC launched on channel 125, resulting in Challenge being relocated from there to channel 145, leading to DMAX +1 being moved to Sky channel 238.[5] As of August 2014, following further guide changes, DMAX +1 was on Sky channel 233.

In the May 2018 reorganisation, timeshifts of channels in the first 99 places were placed on the corresponding position in the 200 range, so when DMAX moved to 178, DMAX +1 was shifted to 278.

The DMAX +1 service went free-to-air alongside the parent channel in 2019 and took the place of Travel Channel +1 on the Freesat guide.

A two-hour timeshift channel named DMAX +2 launched on Sky on 1 April 2008. DMAX +2 closed on 30 April 2013 when TLC launched, with the accompanying TLC +1 launched on channel 195, which had been DMAX +2.

Another timeshift channel named DMAX +1.5 launched on Sky on 18 August 2008. DMAX +1.5 was closed down on 2 November 2009 when Quest +1 launched.[6]

See also

Notes and References

  1. Web site: Welsh . James . Discovery to launch entertainment channel . Digital Spy . 22 November 2007 . 29 April 2013.
  2. QuestTV. Quest. 621604220819636224. 16 July 2015. Anyone watched Quest on its new channel position 144 on @sky yet? #questsky144.
  3. Web site: DMAX Goes Free-To-Air Later This Month, Acquires FX Animated Comedy 'Archer'. 7 January 2019. TV Wise.
  4. Web site: Sumo owner in £1.4m EPG slot trade. Digital Spy. 27 March 2008.
  5. Web site: Hadley . Paul . Changes to Discovery channels this month . Entertainment Interactive . 24 April 2013 . 30 April 2013 . 18 May 2013 . https://web.archive.org/web/20130518133342/http://www.entertainment-iuk.com/2013/04/24/changes-to-discovery-channels-this-month/ . dead .
  6. Web site: Channel Changes implemented or notified since 01/11/2009 . 20 December 2009 . 9 October 2023 . https://web.archive.org/web/20231009161727/http://www.agbnielsen.co.uk/agb/files/ClientServices/Data%20Information/Chan_changes.doc . AGB Nielsen Media Research . dead .