| CKMM-FM | |
| Airdate: | February 14, 1980 |
| City: | Winnipeg, Manitoba |
| Area: | Winnipeg Metropolitan Region |
| Format: | Top 40/CHR |
| Owner: | Bell Media |
| Licensee: | Bell NewCo |
| Affiliations: | Premiere Networks |
| Sister Stations: | CFWM-FM, CKY-DT |
| Erp: | 70,000 watts |
| Frequency: | 103.1 MHz (FM) |
| Branding: | 103.1 Virgin Radio |
| Former Callsigns: | CKWG-FM (1980–1989) CHZZ-FM (1989–1991) CKLU-FM (1991–1994) |
| Class: | C |
| Callsign Meaning: | CK Music in Manitoba |
| Webcast: | Listen Live |
| Website: | iheartradio.ca/virginradio/winnipeg |
CKMM-FM (103.1 MHz) is a Top 40/CHR radio station owned by Bell Media, branded as 103.1 Virgin Radio. The station broadcasts from 1445 Pembina Highway, Winnipeg, Manitoba, with sister stations CFWM-FM and CFRW, while its transmitter is located at Duff Roblin Provincial Park.
On March 13, 1979, Armadale Communications was awarded a license for a new FM station in Winnipeg, to broadcast on 103.1 MHz. On February 14, 1980, the station signed on air as CKWG-FM, with a near freeform format. On August 21, 1989, the station flipped to adult contemporary. The following year, the station was sold to Western World Communications. The call signs have changed quite a bit over the years, from CHZZ-FM (Z103) to CKLU-FM (103 U FM, then briefly Mix 103) and then finally to CKMM-FM. The General Manager of "Mix" was Jim Millican - who, at one time, was tour manager of famed Winnipeg band, The Guess Who. Barry Horne was Program Director under Millican. Toronto jock and voiceover Adrian Bell replaced well-known jock Don Percy in Mornings, with beloved Winnipeg broadcaster Maureen Murphy sharing morning show duties. CKMM's format and on-air line up was short-lived.
Throughout the 1980s and early 1990s, CHZZ-FM was also used on the Videon Cable Program Guide. In 1996, the station switched to a country format with the on-air name Star 103. When CKMM and CFQX-FM came under the ownership of Craig Broadcasting, the format of CKMM was changed to avoid redundancy. CKMM re-launched with a Top 40/CHR format as Hot 103 on New Year's Eve, 1997. CKMM and CFQX became properties of Standard Radio in 2002.
On October 29, 2007, Astral Media took over CKMM as a result of a buyout of Standard Radio. As part of Astral's merger with Bell Media on June 27, 2013, sister station CFQX and Bell's CHIQ-FM were sold to the Jim Pattison Group in order to meet ownership limits.On August 31, 2012, CKMM rebranded as 103.1 Virgin Radio, becoming the seventh "Virgin" branded station in Canada.[1]