| Deodeo Corporation | |
| Native Name: | 株式会社デオデオ |
| Romanized Name: | Kabushiki gaisha Deodeo |
| Type: | Public (KK) |
| Traded As: | |
| Fate: | Rebranded into EDION |
| Num Employees: | 3,234 (as of March 31, 2006) |
was a consumer electronics retailer chain based in Hatsukaichi, Hiroshima, Japan, having served the Chūgoku region. The company operated until September 30, 2009, when it changed its name to EDION West Corporation a day later.[1]
In 1946, was founded in Hiroshima. The company was renamed . From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a Nikkei Ryutsu Shimbun specialty store survey.[2]
On October 1, 1986, the company changed its name to . On April 1, 1997, it was renamed Deodeo and moved its headquarters to Hatsukaichi.[3]
On March 29, 2002, DEODEO and Chūbu region chain founded EDION Corporation. On October 1, 2009, Deodeo merged with Kansai region chain and was rebranded EDION West; a year later, EDION West merged with EDION East (formerly Eiden). On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as Kantō region chain, were completely rebranded into EDION; the Deodeo name continues to be used as a store brand.