DC Shoes explained
DC Shoes, Inc. |
Type: | Subsidiary |
Founder: | Ken Block, Damon Way, Clayton Blehm |
Location: | Huntington Beach, California, United States |
Key People: | Ken Block, Damon Way, Danny Way, Clayton Blehm, Colin McKay, Rob Dyrdek |
Products: | Footwear, apparel, snowboards |
Parent: | Authentic Brands Group |
DC Shoes, Inc. is an American brand specializes in footwear for action sports, for skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.[1]
History
DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.[2] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc.[3]
On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction.[4] [5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.[6] A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.[7] As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.[8] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.[9] Felipe Gustavo was introduced at a later stage.[10] [11]
A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.[12] [13]
Co-founder Block died in a snowmobile crash in January 2023.[14]
See also
Notes and References
- Web site: SHOP . https://wayback.archive-it.org/all/20120524014132/http://store.dcshoes.com/home/index.jsp . dead . 24 May 2012 . DC . DC SHOES, INC . 20 August 2012 . DC . 2012 .
- Web site: Fast Company . Action Figure . 12 June 2003 . Putting Your Best Foot Forward . dead . https://web.archive.org/web/20121026104518/http://www.fastcompany.com/fast50_04/winners/dcshoes.html . 26 October 2012 . 18 August 2012 . Fast Company . Mansueto Ventures LLC.
- Web site: About Us. DC Shoes. DC Shoes, Inc. 14 July 2014. 2013.
- Web site: Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004 . secdatabase.com . Apr 1, 2013.
- News: Simon Craftart . Blitzkrieg . 9 March 2004 . DC Shoes OKs $87,000,000 offer from Quiksilver . dead . https://web.archive.org/web/20120505140430/http://www.signonsandiego.com/uniontrib/20040309/news_1b9dcshoes.html . 5 May 2012 . 18 August 2012 . The Union–Tribune.
- Hamanaka. Kari. Big Apparel Makers Post 5% Increase in Local Jobs. Orange County Business Journal. June 6, 2011. 34. 23. 31.
- Web site: New DC Skate Logo . https://archive.today/20130204120923/http://theskateboardmag.com/2011/05/new-dc-skate-logo/ . dead . 4 February 2013 . The Skateboard Mag . Strictly Skateboarding . 21 September 2012 . Templeton Elliot . 6 May 2011 .
- Web site: Commercials. Michael Poore. 21 September 2012. 2011.
- Web site: DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM. https://archive.today/20130628192806/http://www.bnqt.com/blogs/detail/DC-Launches-New-Year-with-New-Skate-Team/10714. dead. June 28, 2013. BNQT.com. BNQT Media Group / USA Today Sports. 10 April 2013. 2 January 2012.
- Web site: DC SHOES – "THE EVAN SMITH EXPERIENCE" VIDEO. freshness. Complex Media. 23 March 2013. Masa. 22 March 2013 .
- Web site: DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1. YouTube. Google, Inc. 29 October 2012. DCshoesFilm. Video upload. 17 September 2012.
- Web site: DC SHOES: REDISCOVER DC - TEAM 2012. YouTube. Google, Inc. 24 September 2012. DCshoesFILM. 31 December 2011.
- Web site: DC Shoes Launches Rediscover DC Campaign. Artist Direct. Rogue Digital, LLC. 29 October 2012. Amy Sciarretto. 3 January 2012.
- News: Ken Block killed in snowmobile crash. Motorsport.com. 2 January 2023.