D-Hours AM 7:03 explained

D-Hours AM 7:03
Type:ep
Artist:Kim Dong-han
Cover:Kim Dong-han - D-Hours AM 703.jpg
Recorded:2018–2019
Venue:Seoul, South Korea
Studio:Oui Studios
Length:17:06
Language:Korean
Label:Oui Entertainment
Producer:Wee Myeong-hee (exec.)
Prev Title:D-Night
Prev Year:2018

D-Hours AM 7:03 is the third extended play by South Korean singer Kim Dong-han. It was released on May 1, 2019, by Oui Entertainment and distributed by Genie Music and Stone Music Entertainment. The record's title reflects the beginning and end of someone's day, as well as Kim's birthday. He contributed to the lyrics of all the tracks on the album, which were written amidst his travel schedule.

Following a series of photo and video teasers, D-Hours AM 7:03 and its lead single "Focus" were concurrently released. Kim held a showcase for the mini-album and he promoted the song by performing it on music chart programs across various television networks. D-Hours AM 7:03 peaked at number six on South Korea's national Gaon Album Chart, shifting over 17,000 units domestically since its release.

Background and writing

The final installment in the D trilogy and time-oriented series, D-Hours AM 7:03 is meant to characterize the "infinite possibilities in dawn's darkness" from 2 a.m. through the "explosive energy" of the morning at 7:03 a.m.[1] [2] Kim further elaborated on the title, saying, "I believe that 7:03 a.m. could be thought of as the end of the day or the beginning of the day." The mini-album's title also signifies Kim's birth date on July 3.[3] He contrasted the "sexy feeling" of his first two releases to the "refreshing and powerful" concept of D-Hours AM 7:03.[1] In between D-Night and recording sessions for his third mini-album, Kim took vocal and dance lessons to improve his expertise.[4] In crafting the record, he wanted to present "various charms" and likened it to a food buffet.[5]

Due to his travel schedule, Kim found few opportunities to write songs; he took time for songwriting while overseas, on airplanes, and in cars.[6] He contributed to the lyrics of all five tracks.[4] He penned the lyrics for the rap section in "Bebe" and remarked on its "calm, romantic sound". In addition to songwriting for "Focus", Kim contributed to the song's choreography.[5] He wrote the melody for "Make Me So Crazy".[5] It was omitted from D-Night as he felt that it did not coincide with the fall season, but decided to include it on D-Hours AM 7:03 upon revisiting the track. Kim wrote between 80–90% of the lyrics for "Everyday".[5] The writing process was the quickest compared to the other pieces, and it was all written in a single session.[7] It was created in dedication to his fans and serves as a love letter to them.[1] He also provided the melody for "Idea" and designed the dance moves for the song's bridge.[5] Calling it a "melodical" and "incredibly great song", it was a candidate for the mini-album's lead single. The tracks were mixed at 821 Sound, Titan Recording Studio, and Cube Studio; the mini-album was mastered at 821 Studio.[8]

Music structure

D-Hours AM 7:03 opens with "Bebe", a lo-fi hip hop track which expresses love at first sight.[9] With its foundation in a Vox synthesizer and a heavy bass, "Focus" portrays a man whose attention is fixated on a woman.[9] "Make Me So Crazy" encompasses a "trendy" beat and a guitar riff layered over the chorus.[10] Thematically, the song depicts a man that is crazy in love.[9] A piano ballad, "Everyday" is about a person spending day after day thinking about the person they love.[9] [10] The mini-album closes with "Idea", an uptempo track that fuses moombahton and EDM coupled with an electric guitar. The lyrics describes infinite love and eternity between lovers.[9]

Release and promotion

During a broadcast in commemoration of the 300th day since his solo debut on live streaming service V Live, Kim announced his forthcoming mini-album scheduled for May 1, 2019.[11] On April 22, two image teasers depicting Kim sat in front of white and red curtains, respectively, were posted across his official social networking service accounts.[3] A video containing an additional four concept photos were shared two days later.[12] The track listing was unveiled layered on a morning-themed image teaser on the following day.[13] A video teaser for the lead single "Focus" filmed in hyperlapse was uploaded on April 26.[14] A highlight medley of D-Hours AM 7:03 was uploaded three days later followed by a performance trailer of the single a day later.[15] [16]

D-Hours AM 7:03 and "Focus" were concurrently released.[17] The music video for the track was directed by Hong Won-ki.[8] Hosted by announcer Gong Seo-young, Kim held a showcase for the mini-album at the Blue Square iMarket Hall in the Hannam-dong neighborhood of Seoul that same day.[9] [17] Kim began promoting "Focus" on weekly music chart shows the following day.[18] In addition to the single, also performed "Idea" on Mnet's M Countdown,[19] KBS2's Music Bank,[20] SBS MTV's The Show,[21] MBC Music's Show Champion,[22] Seoul Broadcasting System's (SBS) Inkigayo,[23] and Munhwa Broadcasting Corporation's (MBC) Show! Music Core.[24] Kim completed activities on these programs on May 29 to focus on international promotions.[25] He performed "Focus" during the 25th Dream Concert held at the Seoul World Cup Stadium and the K-pop World Music Festival 2019 in Manila along with "Idea".[26] [27] In support of D-Hours AM 7:03, Kim held fan meetings in Thailand and South Korea in July and September, respectively.[28] [29]

Commercial performance

On the chart dated April 28 – May 4, 2019, D-Hours AM 7:03 debuted at number six on South Korea's national Gaon Album Chart.[30] It ranked on Gaon's top 100 for seven nonconsecutive weeks.[31] By the end of June, the mini-album shifted 17,407 units domestically.[32] The single "Focus" under-performed on music charts.[33] On the Gaon Social Chart, which collects data from YouTube, Twitter, and YinYueTai, the song debuted and peaked at number 61.[34]

Critical reception

D-Hours AM 7:03 received favorable reviews from all four critics from TV Daily. The album was noted for its "strategic choice of concept" and "sexy colors" by Oh Ji-won and Kim Han-kil, respectively. Kim Ji-ha commented that the singer is "steadily gaining ground", while Kim Ye-na observed its "restrained and powerful appeal".[35] The Korean Broadcasting System banned the "Focus" music video from syndication on its network after deeming it "unfit for broadcast". The company determined that it violated regulations for displaying a specific product.[36]

Credits

Credits adapted from the mini-album's liner notes.[8]

Notes and References

  1. Web site: Lee. Hyeon-jin. ko:"이번 콘셉트는 청량+파워" 김동한, 시간 3부작 마무리..솔로 입지 굳힌다[종합]. http://pop.heraldcorp.com/view.php?ud=201905011453013628140_1. Herald Pop. Herald Corporation. November 3, 2020. ko. May 1, 2019.
  2. Web site: Lee. Ho-yeon. ko:[HI★현장] "연말 시상식이 꿈" 김동한, 성장형 아이돌의 정석. https://www.hankookilbo.com/News/Read/201905011565097153. Hankook Ilbo. Dongwha Enterprise. November 3, 2020. ko. May 1, 2019.
  3. Web site: Kim. Won-hee. ko:김동한, 5월 1일 컴백 확정… 상반된 매력 티저 첫 공개. http://sports.khan.co.kr/entertainment/sk_index.html?art_id=201904220838003&sec_id=540301. Sports Kyunghyang. Kyunghyang Company. November 3, 2020. ko. April 22, 2019.
  4. Web site: Kim. Eun-ae. ko:"롤모델 이승기・태민" 김동한, '프듀'→JBJ→솔로 3번째 컴백..완벽한 성장[종합]. http://osen.mt.co.kr/article/G1111133444. Osen. November 3, 2020. ko. May 1, 2019.
  5. Web site: ko:[#D_HOURS_AM_703] 김동한(Kim Dong Han) Comeback D-1. http://www.vlive.tv/video/125502. V Live. Naver. November 3, 2020. ko. April 30, 2019.
  6. Web site: Kim. Hyeon-sik. ko:"전곡 작사" 김동한, 애정·재능 쏟은 앨범으로 컴백 [다녀가요]. https://www.nocutnews.co.kr/news/5144384. No Cut News. November 3, 2020. ko. May 1, 2019.
  7. Web site: Park. Seung-hyeon. ko:김동한 "솔로 가수로서 내 장점은? 모난 부분이 없다는 점" [스타@스타일]. https://www.atstar1.com/view.php?uid=201906251752470910. @star1. November 3, 2020. ko. June 25, 2019.
  8. D-Hours AM 7:03. Kim Dong-han. 2019. Oui Entertainment. 1073623694. liner notes.
  9. Web site: Park. Dong-seon. ko:[스테이지리뷰] 김동한, '매혹적인 그의 청량 돌직구 고백' (D-HOURS AM 7:03 쇼케 종합). https://www.etnews.com/20190501000131. ET News. November 3, 2020. ko. May 1, 2019.
  10. Web site: Woo. Bin. ko:김동한, 'D-HOURS AM 7:03'으로 보여줄 무한한 가능성. https://tenasia.hankyung.com/topic/article/2019050116134. Ten Asia. November 3, 2020. ko. May 1, 2019.
  11. Web site: An. Tae-hyeon. ko:김동한, 솔로 데뷔 300일 기념 V앱 성료…5월 1일 컴백 발표. http://pop.heraldcorp.com/view.php?ud=201904150724020735910_1. Herald Pop. Herald Corporation. November 3, 2020. ko. April 15, 2019.
  12. Web site: Kim. Ju-won. ko:김동한, 세 번째 미니앨범 'D-HOURS AM 7:03' 콘셉트 이미지 공개. https://www.sedaily.com/NewsView/1VHZNDYCSE. Seoul Economic Daily. November 3, 2020. ko. April 24, 2019.
  13. Web site: Seon. Mi-kyeong. ko:김동한, 새 앨범 타이틀곡은 '포커스'..전곡 작사+안무 참여[공식]. http://osen.mt.co.kr/article/G1111129105. Osen. November 3, 2020. ko. April 25, 2019.
  14. Web site: Kim. Sol-ji. ko:김동한, 'FOCUS(포커스)' 하이퍼랩스 티저 공개 예고…"퀄리티 달라". https://star.mbn.co.kr/view.php?year=2019&no=264483. MBN Star. Maeil Broadcasting Network. November 3, 2020. ko. April 26, 2019.
  15. Web site: Jeon. A-ram. ko:"콘셉트 소화력 703%" 김동한, 새 앨범 전곡 프리뷰 공개. http://www.xportsnews.com/?ac=article_view&entry_id=1106785. xportsnews. xportsmedia. November 3, 2020. ko. April 29, 2019.
  16. Web site: Jeon. Hyo-jin. ko:김동한, '포커스' 창작 퍼포먼스 트레일러 공개…오늘(30일) V라이브. https://sports.donga.com/3/all/20190430/95314263/1. Sports Dong-a. Dong-a Ilbo Company. November 3, 2020. ko. April 30, 2019.
  17. Web site: Baek. Ji-eun. ko:김동한 "'프듀' 후배들, 분량 없다고 속상해말고 직캠 노리길". https://sports.chosun.com/news/ntype.htm?id=201905010100009010000296&servicedate=20190501. Sports Chosun. Chosun Ilbo Company. November 3, 2020. ko. May 1, 2019.
  18. Web site: Yu. Byeong-cheol. ko:김동한, 2일 '엠카' 시작으로 컴백 활동 스타트…'Focus(포커스)' 무대 최초 공개. http://www.wowtv.co.kr/NewsCenter/News/Read?articleId=A201905020029. Korea Business News TV. November 3, 2020. ko. May 2, 2019.
  19. Web site: Kang. Nae-ri. ko:김동한, '엠카' 컴백+'쇼크라이브' 앨범 매진…신개념 활동 스타트. https://www.ytn.co.kr/_sn/0117_201905031053580261. YTN. November 3, 2020. ko. May 3, 2019.
  20. Web site: Kang. Gi-hyang. ko:'뮤직뱅크' 김동한 컴백, "놓치지마이소" 포텐 폭발…치명적인 섹시함+청량美. https://www.hankookilbo.com/News/Read/201905040815094087. Hankook Ilbo. Dongwha Enterprise. November 3, 2020. ko. May 4, 2019.
  21. Web site: Han. Eun-shil. ko:[종합] '더쇼' 더보이즈, 'Bloom Bloom'으로 5월 첫 '1위'...박봄, 엔플라잉, 김동한 컴백. http://www.topstarnews.net/news/articleView.html?idxno=621893. Top Star News. November 3, 2020. ko. May 7, 2019.
  22. Web site: Lee. Yong-su. ko:'쇼!챔피언' 3년 만에 완전체 뉴이스트, 데뷔 첫 1위…박봄, 김동한 컴백(종합). http://www.sportsseoul.com/news/read/760407. Sportsseoul. November 3, 2020. ko. May 8, 2019.
  23. Web site: Kim. Ha-jin. ko:김동한, 이게 바로 '청량 섹시'…부드러운 카리스마 '포커스'. https://tenasia.hankyung.com/topic/article/2019051265264. Ten Asia. November 3, 2020. ko. May 12, 2019.
  24. Web site: Kim. Su-yeong. ko:'쇼음악중심' 김동한, 한층 성숙해진 'FOCUS(포커스)'. https://tenasia.hankyung.com/topic/article/2019051899094. Ten Asia. November 3, 2020. ko. May 18, 2019.
  25. Web site: Kang. Mi-hwa. ko:김동한, 'FOCUS' 음악 방송 활동 성료 "해외·예능 활동 계속". http://www.m-i.kr/news/articleView.html?idxno=608101. Maeil Ilbo. November 3, 2020. ko. May 30, 2019.
  26. Web site: Kim. Na-yeong. ko:김동한, '드림콘서트' 솔로 첫 출격…'FOCUS(포커스)'로 청량감+에너지 폭발. https://www.hankyung.com/entertainment/article/201905180148I. Korea Economic Daily. November 3, 2020. ko. May 18, 2019.
  27. Web site: Ju. Da-yeong. ko:'역대급' 김동한은 지난 9일 오후 6시.... http://www.chuksannews.co.kr/news/article.html?no=181467. Chuksan News. November 3, 2020. ko. June 13, 2019.
  28. Web site: Hwang. Hye-jin. ko:김동한, 태국 팬페스트 성료…첩보원 변신부터 감동 무대까지. https://www.newsen.com/news_view.php?uid=201907290842270410. Newsen. November 3, 2020. ko. July 29, 2019.
  29. Web site: Yong. Won-joong. ko:김동한, 팬미팅 'D-Story' 성료…얼굴맛집+무대장인 면모 '입증'. http://www.slist.kr/news/articleView.html?idxno=104126. Single List. November 3, 2020. ko. September 23, 2019.
  30. Web site: ko:2019년 18주차 Album Chart. http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=18&hitYear=2019&termGbn=week. Gaon Music Chart. November 3, 2020. ko.
  31. Web site: Gaon Chart – Album Chart. Gaon Music Chart. November 3, 2020. ko.
  32. Web site: ko:2019년 상반기 Album Chart. http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2019&hitYear=2019&termGbn=year. Gaon Music Chart. November 3, 2020. ko. https://web.archive.org/web/20190712070546/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2019&hitYear=2019&termGbn=year. July 12, 2019.
  33. Web site: Ha. Na-yeong. ko:[5월: 어떤가요①] "박효신을 넘어라?"…'믿고 듣는' 보컬 출격 예고. http://digitalchosun.dizzo.com/site/data/html_dir/2019/05/08/2019050880216.html. Digital Chosun. Chosun Ilbo Company. November 3, 2020. Korean. May 8, 2019.
  34. Web site: ko:2019년 18주차 Social Chart. http://www.gaonchart.co.kr/main/section/chart/social.gaon?nationGbn=S&serviceGbn=SOCIAL&targetTime=18&hitYear=2019&termGbn=week. Gaon Music Chart. November 3, 2020. Korean.
  35. Web site: Kim. Ji-ha. ko:뉴이스트ㆍ더보이즈ㆍ술탄오브더디스코ㆍ정태춘ㆍ김동한ㆍ나훈아 [이번주 뭐 들었니?]. http://tvdaily.asiae.co.kr/read.php3?aid=15570582031455194010. TV Daily. November 3, 2020. ko. May 5, 2019.
  36. Web site: Na. Hye-ran. ko:블랙핑크 뮤비, KBS에서 방영 금지 "이유는?". http://www.siminilbo.co.kr/news/articleView.html?idxno=624620. Simin Ilbo. November 3, 2020. ko. April 27, 2019.

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