Marzia Kjellberg Explained

Marzia Kjellberg
Image Upright:1.15
Birth Name:Marzia Bisognin
Birth Date:1992 10, df=yes
Birth Place:Arzignano, Italy
Occupation:Businesswoman
Years Active:2012–present
Children:1
Module:
Subbox:yes
Channel Direct Url:@Marzia
Channel Display Name:Marzia
Years Active:2012–2018
Subscribers:7.22 million
Views:0
Network:N/A (formerly Maker Studios, later Re6l)
Silver Year:2012
Gold Year:2013
Silver Button:yes
Gold Button:yes
Stats Update:10 August 2024[1]

Marzia Kjellberg (; born 21 October 1992) is an Italian businesswoman. Known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion design, and business. She has been married to Swedish YouTuber PewDiePie since 2019.

Early life

Kjellberg was born on 21 October 1992 in Arzignano, located in the Province of Vicenza, Italy.

Career

2012–2018: YouTube career

Marzia Kjellberg (then Bisognin) created her CutiePieMarzia YouTube channel on 16 January 2012.[2] Her videos on the platform focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming.[3] [4] Kjellberg also commonly uploaded travel vlogs.[5] Although Italian, Kjellberg spoke English in her videos. Kjellberg was signed to Maker Studios' sub-network, The Platform.[6] By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce.

Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre; in May 2014, The Wall Street Journal reported that it attracted over 16 million viewers each month.[7] The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference.[8] Kjellberg refers to her fans as "Marzipans".[9]

Kjellberg appeared on her then-boyfriend, now-husband Felix Kjellberg's channel on various occasions. Felix, better known on YouTube as "PewDiePie," uploaded videos of the two playing video games and participating in video challenges together.[10] In 2014, Kjellberg and Felix were part of an online marketing campaign for the horror film, As Above, So Below.[11] While Felix's videos for the campaign involved gaming-related topics, Kjellberg's videos centered around a travel vlog angle of the couple's trip to Paris.[12] Similarly, ABC had Kjellberg, among others, promote their new TV series, Selfie, via a YouTube marketing campaign.[13]

On 22 October 2018, Kjellberg uploaded a video to her channel announcing her retirement from her YouTube career.[14] In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in [her] life." After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit – for the 'adjustment' period – but taking my videos down, in my mind, needed to be done."[15] Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7.5 million subscribers.[16] Her channel's video views previously peaked in August 2017, at around 570 million.[17]

Other activities

Fashion and design

Kjellberg's channel's success allowed her to start designing her own clothing.[18] Since March 2015, Kjellberg has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing.[19]

In 2016, she designed "Daisy" shoes through Project Shoe.[20] That July, she launched a product line with Zoya, a nail polish brand.[21] In June 2017, Kjellberg launched Lemon, a clothing line paired with a fragrance.[22]

In a piece about fashion lines created by YouTube personalities, Tubefilter cited comments from Michael Fink, the dean of the School of Fashion at Savannah College of Art and Design, as well as celebrity stylist Allison Calhoun. Kjellberg's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece."[23] Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world."

On 1 July 2018, Kjellberg launched Maì, a jewellery, pottery, clothing and home decor brand.[24] The Maì ceramic accents are handcrafted by Kjellberg out of her UK-based pottery studio.[25] She maintains that brand along with Tsuki Market, a unisex clothing and homeware brand that she owns with husband Felix Kjellberg.[26]

Writing

In January 2015, Kjellberg published a young adult fantasy/horror novel.[27] The Italian version was published under the title La Casa Dei Sogni, while the English version was published as Dream House: A Novel by CutiePieMarzia.[28]

Voice acting

Aside from creating content on her own channel, Kjellberg has been a voice actress in various animated web series. She voiced Carrie the Carrot in Oscar's Hotel for Fantastical Creatures.[29] Kjellberg also voiced the character Maya, based on her own dog, in a six-episode animated web series titled Pugatory.[30]

Personal life

She was introduced to her husband, Felix Kjellberg, better known online as PewDiePie, by her friend Daizo. She began dating Felix in 2011, after e-mailing him and stating that she found his videos funny.[31] Marzia moved to Sweden to live with him in October of that same year. Later, the couple moved to her native Italy, before settling together in Brighton, England.[32] [33] [34] The couple lived there with their two pugs, Edgar and Maya,[35] as well as a hedgehog named Dogy.[36] Their relationship has been highlighted by various media outlets,[37] with The Globe and Mail writing that her "calm personality balances out Felix's general wackiness."[38] On 27 April 2018, Kjellberg announced on Instagram that Felix had proposed to her; on 20 August 2019, the couple announced on social media that they had married.[39] [40]

When the two lived in Brighton, their house in Japan was burgled in late 2019; Kjellberg posted a statement online which included: "I know it is very materialistic, and should be happy with what I was left/have, but I can't hide the shock and sadness with all being taken away, just like that."[41]

In 2022, Kjellberg and Felix moved to Japan.[42] On 5 February 2023, the couple announced that they were expecting their first child.[43] On 11 July, they announced the birth of their son.[44]

Notes and References

  1. Web site: Marzia's Monthly YouTube statistics . 27 November 2020 . . 25 October 2018 . https://web.archive.org/web/20181025050021/https://socialblade.com/youtube/user/cutiepiemarzia . live .
  2. Web site: Marzia. YouTube. 22 March 2019. https://web.archive.org/web/20140924051028/https://www.youtube.com/user/CutiePieMarzia/about. 24 September 2014. live.
  3. Web site: X . Ashleigh . Marzia Bisognin Interview . Magazines and Models . 22 June 2013 . 22 September 2014 . https://web.archive.org/web/20130724052005/http://www.magazinesandmodels.com/2013/06/marzia-bisognin-interview.html . 24 July 2013 . dead .
  4. News: Knorr. Caroline. What Kids Are Really Watching on YouTube. Huffington Post. 11 February 2016. 11 April 2016. https://web.archive.org/web/20160424040708/http://www.huffingtonpost.com/common-sense-media/what-kids-are-really-watc_b_9197366.html. 24 April 2016. live.
  5. Web site: Joyner. Alfred. Who is Marzia Bisognin? YouTube Star PewDiePie Weds 26-year-old after Eight Years Together: 'I'm so Lucky'. Newsweek. 20 August 2019. 6 May 2020. 19 May 2020. https://web.archive.org/web/20200519111503/https://www.newsweek.com/marzia-bisognin-youtube-pewdiepie-wedding-1455209. live.
  6. Spangler. Todd. PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift. Variety. 16 August 2013. 27 September 2014. https://web.archive.org/web/20150612195731/http://variety.com/2013/digital/news/pewdiepie-captures-youtube-no-1-channel-spot-topping-justin-bieber-and-taylor-swift-1200579720/. 12 June 2015. live.
  7. Web site: Shields. Mike. Beauty is a Monster Category on YouTube, and it's Still Growing. The Wall Street Journal. CMO Today. 8 May 2014. 22 September 2014. https://web.archive.org/web/20140924141135/http://blogs.wsj.com/cmo/2014/05/08/beauty-is-a-monster-category-on-youtube-and-its-still-growing/. 24 September 2014. live.
  8. Web site: Lo stile di Marzia conquista YouTube e due milioni di fan. Mutterle. Paolo. 21 January 2014. Il Giornale Di Vicenza. Società Athesis. Verona, Italy. it. live. https://web.archive.org/web/20141010170554/http://www.ilgiornaledivicenza.it/stories/dalla_home/626340_lo_stile_di_marzia_conquista_youtube_e_due_milioni_di_fan/. 10 October 2014. 22 September 2014.
  9. Web site: Demirgian. Francesca. CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]]. Velvet Style. MetUp. 9 June 2015. 22 June 2015. it. https://web.archive.org/web/20150614062728/http://velvetstyle.it/2015/06/09/cutiepiemarzia-marzia-bisognin-youtube-tutorial-moda-bellezza/. 14 June 2015. live. dmy-all.
  10. Web site: Griffin. Louise. Inside PewDiePie and Marzia Bisognin's relationship as YouTube stars get married after eight years together. Metro. 20 August 2019. 6 May 2020. 6 August 2020. https://web.archive.org/web/20200806021402/https://metro.co.uk/2019/08/20/inside-pewdiepie-marzia-bisognins-relationship-youtube-stars-get-married-eight-years-together-10602465/. live.
  11. Bauckhage. Tobias. Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'. Variety. 29 August 2014. 22 September 2014. https://web.archive.org/web/20141010190324/http://variety.com/2014/digital/news/social-media-buzz-november-man-labors-to-overcome-as-above-so-below-1201294050/. 10 October 2014. live.
  12. Web site: Coyle. Meghan. YouTube Power Couple Produces Miniseries for Horror Movie. ET Centric. Entertainment Technology Center. 2 September 2014. 29 September 2014. https://web.archive.org/web/20141006202743/http://www.etcentric.org/youtube-power-couple-produces-miniseries-for-horror-movie/. 6 October 2014. live.
  13. Web site: Poggi. Jeanine. ABC Revamps YouTube Marketing to Better Reach Digital Viewers. Advertising Age. 8 October 2014. 10 October 2014. https://web.archive.org/web/20141010132115/http://adage.com/article/media/tv-networks-promote-shows-youtube/295313/. 10 October 2014. live.
  14. Web site: YouTuber Marzia Calls It Quits in a Personal Video About Mental Health. Farokhmanesh. Megan. 22 October 2018. The Verge. live. https://web.archive.org/web/20190112123043/https://www.theverge.com/2018/10/22/18009010/youtuber-marzia-bisognin-quits-mental-health-youtube. 12 January 2019. 8 February 2019.
  15. Goodbye Youtube.. 22 October 2018. Bisognin. Marzia. 25 October 2018. Marzia. YouTube. https://web.archive.org/web/20181025012922/https://www.youtube.com/watch?v=KvVOf7Mx5iM. 25 October 2018. live.
  16. Web site: Marzia YouTube channel statistics (12–25 October 2018 archive). Social Blade. 25 October 2018. https://web.archive.org/web/20181025050021/https://socialblade.com/youtube/user/cutiepiemarzia. 25 October 2018.
  17. Web site: Cutiepiemarzia Monthly YouTube statistics (8 June-8 July 2018 archive). Social Blade. 8 July 2018. https://web.archive.org/web/20180707115856/https://socialblade.com/youtube/user/cutiepiemarzia/monthly. 7 July 2018.
  18. Trowbridge. Cecily. 5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder on Valentine's Day). Bustle. 20 January 2015. 22 June 2015. https://web.archive.org/web/20150622220307/http://www.bustle.com/articles/59431-5-inspiring-youtubers-who-prove-coupledom-doesnt-define-you-because-you-may-need-a-reminder-on. 22 June 2015. live.
  19. Web site: Gutelle. Sam. YouTube Star Marzia Celebrates Summer With Launch Of Her Latest Fashion Line. Tubefilter. 26 June 2018. 31 July 2018. https://web.archive.org/web/20180801044450/https://www.tubefilter.com/2018/06/26/marzia-fashion-line-linee/. 1 August 2018. live.
  20. Web site: Olivia. Sage. "Daisy" by Marzia. Sage Olivia. 27 July 2014. 21 February 2017. https://web.archive.org/web/20170222114513/https://sageolivia.com/2014/07/27/daisy-by-marzia/. 22 February 2017. live.
  21. Web site: Gutelle. Sam. YouTube Star Cutie Pie Marzia Launches Her Own Shade Of Nail Polish. Tubefilter. 7 July 2016. 20 August 2019. 21 August 2019. https://web.archive.org/web/20190821064855/https://www.tubefilter.com/2016/07/07/cutie-pie-marzia-bisognin-nail-polish-zoya/. live.
  22. Web site: Klein. Jessica. YouTube Star MarziaPie Launches Fashion Line with Scent Trunk. Tubefilter. 23 June 2017. 14 January 2019. https://web.archive.org/web/20190114191904/https://www.tubefilter.com/2017/06/23/youtube-star-marzia-bisognin-marziapie-fashion-line-scent-trunk/. 14 January 2019. live.
  23. Web site: Weiss. Jeff. From Faze Banks To Hila Klein, We Asked Experts To Review Fashion Lines From YouTube Stars. Tubefilter. 28 February 2018. 31 July 2018. https://web.archive.org/web/20180801044452/https://www.tubefilter.com/2018/02/28/fashion-experts-review-youtuber-collections/. 1 August 2018. live.
  24. Web site: Bisognin. Marzia. Maì. Marzia's Life. 1 July 2018. 12 July 2018. https://web.archive.org/web/20180712183132/https://marziaslife.com/2018/07/01/mai/. 12 July 2018. dead.
  25. Web site: Barandy. Kat. marzia bisognin crafts gang of pottery creatures with latest collection, maì accents. designboom. 23 February 2019. 20 August 2019. 20 August 2019. https://web.archive.org/web/20190820214028/https://www.designboom.com/art/mai-accents-marzia-bisognin-ceramics-03-23-19/. live.
  26. Web site: Weiss. Geoff. Marzia Bisgonin Says She "Feels Good" About Quitting YouTube, After Adjustment Period. Tubefilter. 4 March 2019. 22 March 2019. https://web.archive.org/web/20190322231837/https://www.tubefilter.com/2019/03/04/marzia-bisgonon-feels-good-about-quitting-youtube/. 22 March 2019. live.
  27. Web site: Dream House. Goodreads. 16 April 2019. 13 July 2017. https://web.archive.org/web/20170713142926/http://www.goodreads.com/book/show/27173614-dream-house. live.
  28. Book: Bisognin, Marzia "CutiePie". Dream House. 29 January 2015. Newton Compton Editori. 9788854179660. it. 17 October 2015. https://web.archive.org/web/20160515052858/https://books.google.com/books?id=iphvBgAAQBAJ. 15 May 2016.
  29. Web site: Pearce . Tilly . 16 August 2015 . New Oscar's Hotel Characters Announced at Summer in the City 2015 . live . https://web.archive.org/web/20160313215408/http://teneightymagazine.com/2015/08/16/new-oscars-hotel-characters-announced-at-summer-in-the-city-2015/ . 13 March 2016 . 11 April 2016 . TenEighty.
  30. Web site: Rody-Mantha . Bree . 28 October 2015 . New series Pugatory features the voice talent of PewDiePie . live . https://web.archive.org/web/20160423091425/http://streamdaily.tv/2015/10/28/new-series-pugatory-features-the-voice-talent-of-pewdiepie/ . 23 April 2016 . 11 April 2016 . StreamDaily . Brunico Communications.
  31. News: Meet the guy making $4M a year on YouTube. Ryall. Jenni. 20 June 2014. New York Post. 29 September 2014. live. https://web.archive.org/web/20141005001905/http://nypost.com/2014/06/20/meet-the-guy-making-4m-a-year-on-youtube/. 5 October 2014.
  32. News: COLUMN Pewdiepie rules, now one million subscribers. Lindstrom. Lars. 13 July 2012. Expressen. 22 September 2014. live. https://web.archive.org/web/20120923060946/http://bloggar.expressen.se/lars/2012/07/pewdiepie-rules-one-million-subscribers/. 23 September 2012.
  33. Web site: Brighton YouTube sensation has more subscribers than Justin Bieber. Scott-Delany. Finn. 9 November 2013. The Argus. live. https://web.archive.org/web/20141006071824/http://www.theargus.co.uk/news/10796646.Brighton_YouTube_sensation_has_more_subscribers_than_Justin_Bieber/. 6 October 2014. 2 October 2014.
  34. Web site: Still in Brighton.... Bisognin. Marzia. 21 November 2013. MarziaPie. Twitter. live. https://web.archive.org/web/20150201175245/https://twitter.com/MarziaPie/status/403534925350973440. 1 February 2015. 2 October 2014.
  35. News: Pewdiepie talar ut i unik intervju. Lindqvist. Johan. 8 October 2014. Göteborgs-Posten. 10 October 2014. https://web.archive.org/web/20160304194754/http://www.gp.se/kulturnoje/1.2511893-pewdiepie-talar-ut-i-unik-intervju. 4 March 2016. sv.
  36. Bisognin. Marzia. Dogy update!. 907270461515599874. MarziaPie. 11 September 2017. 25 June 2024.
  37. News: YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below". Shields. Mike. 28 August 2014. The Wall Street Journal. 22 September 2014. live. https://web.archive.org/web/20140929223437/http://blogs.wsj.com/cmo/2014/08/28/youtube-power-couple-pewdiepie-and-cutiepiemarzia-create-miniseries-for-movie-as-above-so-below/. 29 September 2014. Dow Jones & Co.. CMO Today.
  38. Web site: PewDiePie: YouTube's biggest star is a profane Swede you've never heard of. Woolley. Emma. 25 February 2014. The Globe and Mail. live. https://web.archive.org/web/20140707024510/http://www.theglobeandmail.com/technology/digital-culture/pewdiepie-this-profane-bro-you-never-heard-of-is-youtubes-biggest-star/article17079452/. 7 July 2014. 22 September 2014.
  39. Web site: Klein. Jessica. YouTube Star PewDiePie Proposed To Longtime Girlfriend Marzia Bisognin. Tubefilter. 27 April 2018. 16 April 2020. 3 August 2018. https://web.archive.org/web/20180803165050/https://www.tubefilter.com/2018/04/27/pewdiepie-marzia-proposal/. live.
  40. Web site: PewDiePie and Marzia Bisognin marry after dating for eight years. Garvey. Marianne. 20 August 2019. CNN. 20 August 2019. 20 August 2019. https://web.archive.org/web/20190820175613/https://edition.cnn.com/2019/08/20/entertainment/pewdiepie-and-marzia-bisognin-marry-trnd/index.html. live.
  41. Web site: Salo. Jackie. YouTube star PewDiePie and wife Marzia Kjellberg burgled in home invasion. New York Post. 2 December 2019. 10 April 2020. 13 May 2022. https://web.archive.org/web/20220513153045/https://nypost.com/2019/12/02/youtube-star-pewdiepie-and-wife-marzia-kjellberg-burglarized-in-home-invasion/. live.
  42. Web site: General. Ryan. YouTuber PewDiePie fulfills longtime dream of relocating to Japan. Yahoo! News. 12 May 2022. 8 June 2022. 15 June 2022. https://web.archive.org/web/20220615192206/https://news.yahoo.com/youtuber-pewdiepie-fulfills-longtime-dream-231733258.html. live.
  43. Web site: Sottile . Zoe . 5 February 2023 . YouTuber PewDiePie announces he's going to be a dad . 6 February 2023 . . en . 5 February 2023 . https://web.archive.org/web/20230205234341/https://www.cnn.com/2023/02/05/entertainment/pewdiepie-youtube-pregnancy-announcement-trnd/index.html . live .
  44. Web site: Sacks. Hannah. PewDiePie and Wife Marzia Welcome First Baby . . 12 July 2023 . 13 July 2023 . 28 July 2023 . https://web.archive.org/web/20230728191050/https://people.com/pewdiepie-and-wife-marzia-welcome-first-baby-together-7559679 . live .