Cutex Explained

Cutex is a brand of nail care products, owned by Revlon, Inc.[1] The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut.[2]

History

Northam Warren created the first fingernail cuticle remover and nail polish in 1911.[3] Cutex introduced nail tints in 1914,[4] and a liquid nail polish for the first time in 1917.[5] [6] The product took a long time to catch on; in 1927, it was reported as being a fad in London.[7] [8] In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the mass adoption of liquid nail polish. Cutex was a major nail care brand in the twentieth century.

Ownership changes and continued production

In 1960 Northam Warren was acquired by Chesebrough Ponds company.[9] At the time, Cutex nail polish was being sold in 109 countries.

In April 1997, Carson Inc. purchased the Cutex product line for sale in the U.S. and Puerto Rico for $41 million.[10] The following year, in December 1998, Carson sold Cutex to the Shansby Group, in order to focus on its hair care line as well as reduce debt. As part of the sale, Carson retained the nail and lip-coloring product lines.[11] Shansby Group later entered into a joint venture with Medtech Labs to form the publicly traded company, Prestige Brands,[12] which included Cutex.

Prestige maintained ownership of Cutex until September 2010, when it sold the brand to Arch Equity Partners.[13] In 2016, Arch Equity Partners sold the Cutex Brands portfolio company to Revlon Consumer products.[14]

Products

Cutex has offered nail care and lip-coloring product lines. Cutex has released additional products and lines over the years, including its Advanced Revival and Baseworx products in 2012.[15]

External links

Notes and References

  1. News: Revlon's Q2 2016 Earnings Preview. Team. Trefis. Forbes. 2018-08-20. en.
  2. Web site: Northam Warren . James Bennett . Cosmetics and Skin . 12 February 2015 . Bennett, James.
  3. Web site: Toledo Blade - Google News Archive Search. news.google.com. 2018-08-20.
  4. Web site: Beauty timeline: 100 Years of Loveliness - Telegraph. fashion.telegraph.co.uk. 2018-08-20.
  5. Web site: Encyclopedia- Cutex. NAILS Magazine. 12 February 2015.
  6. Web site: Adventures in vintage advertising: Cutex Nail Polish . Jessica Cangiano . Chronically Vintage . 10 May 2015 . 11 February 2015 . Cangiano, Jessica.
  7. News: TINTED NAIL IS LONDON FAD.; They Are Polished So as to Match One's Pearl Necklace.. The New York Times . 11 September 1927 . 2018-08-20. en.
  8. News: 7 world-changing inventions people thought were dumb fads. Vox. 2018-08-20.
  9. Book: Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. 2010-02-25. OUP Oxford. 9780199556496. en.
  10. News: COMPANY BRIEFS. The New York Times . 6 May 1997 . 2018-08-31. en.
  11. News: Carson Sells Cutex to Shansby for $30 Million. News. Bloomberg. 1998-12-11. Los Angeles Times. 2018-08-31. en-US. 0458-3035.
  12. News: Prestige Brands Finds Growth By Turning Around Old Cast Offs. Cheddar. Christina. Wall Street Journal . 29 June 2005.
  13. Web site: Arch Equity acquisitions create new Cutex Brands . American City Business Journals . St. Louis Business Journal . 23 September 2010 . 12 February 2015 . Solomont, E.B..
  14. Web site: Top 150 2017: No. 141 Arch Equity Partners. 24 March 2017. 16 August 2018.
  15. Web site: Cutex® Baseworx, Not Just Another Base Coat . https://web.archive.org/web/20150226145214/http://www.prweb.com/releases/2012/5/prweb9461253.htm . dead . February 26, 2015 . Vocus PRW Holdings, LLC. . PRWeb . 1 May 2012 . 11 February 2015 . Kuehler, Michelle.

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