Cunningham Broadcasting Explained

Cunningham Broadcasting Corporation
Former Name:Glencairn, Ltd. (1994–2001)
Type:Private
Founded:
Pittsburgh, Pennsylvania, U.S.
Founder:Edwin Edwards
Hq Location City:Baltimore, Maryland
Hq Location Country:U.S.
Industry:Broadcast media
Parent:Sinclair Broadcast Group

Cunningham Broadcasting Corporation is an owner of broadcast television stations in the United States. The company currently owns fifteen stations – eight affiliated with Fox, three affiliated with The CW, two affiliated with ABC, and two affiliated with MyNetworkTV.

Cunningham has very close ties to the Sinclair Broadcast Group. All but two of the Cunningham stations are operated by Sinclair under local marketing agreements (the exceptions are WTAT-TV, which Cunningham operates directly with no involvement from Sinclair outside of a news-share agreement with a Sinclair-owned station in its market, and WYZZ-TV, which is operated by Nexstar Media Group). In addition, over 90 percent of Cunningham's stock is controlled by trusts in the name of Sinclair founder Julian Smith's children. Based on these arrangements, Cunningham appears to be a shell corporation that Sinclair uses to circumvent Federal Communications Commission regulations on television station ownership.[1]

History

Cunningham was formed in 1994 as Glencairn, Ltd. It was headed by Edwin Edwards, a former Sinclair executive who had been general manager of one of Sinclair's original stations, WPTT-TV (channel 22, WPNT) in Pittsburgh, Pennsylvania. Sinclair sold WPTT to Edwards after Sinclair bought rival WPGH-TV (channel 53), but continued to operate the station under a local marketing agreement before buying the station back outright in 2000.

The initial capital was supplied by Carolyn Smith, wife of Sinclair founder Julian Smith and mother of current Sinclair CEO David Smith. Carolyn Smith also controlled 70% of Glencairn's stock. However, Glencairn held itself out as a minority-owned broadcaster (Edwards is African American), gaining instant favor with the Federal Communications Commission.

Glencairn's initial purchase set the stage for its future dealings. In late 1993 or early 1994, Sinclair Broadcast Group merged with Abry Communications, which owned WNUV (channel 54) in Baltimore. WNUV had been the principal rival to Sinclair's flagship station, WBFF (channel 45). Sinclair could not keep both stations because FCC rules at the time did not allow common ownership of two television stations in a single market. Accordingly, Glencairn bought WNUV from Sinclair, and the latter took over WNUV's operations under an LMA. However, due to the Smiths' controlling interest in Glencairn, Sinclair effectively had a duopoly in Baltimore – and had all but emasculated its principal rival.

Glencairn eventually bought ten more stations, and Sinclair controlled all their operations via local marketing agreements. Due to Glencairn's financial structure (the Smiths eventually bought 97% of Glencairn's stock), Sinclair effectively had duopolies in all 11 markets in violation of the FCC media ownership rules at the time. Among the more notable purchases:

The 1999–2001 dispute

In 1999, the FCC finally relaxed its ownership rules and allowed one company to own two stations in the same market starting in 2001. Ironically, this development brought the Sinclair-Glencairn arrangement to light for the first time. At the time, Glencairn was getting ready to buy Sullivan-owned KOKH-TV (channel 25) in Oklahoma City, Oklahoma, where Sinclair already owned KOCB (channel 34). When the FCC relaxed its rules, Sinclair simply replaced Glencairn as the buyer for KOKH. Glencairn then announced plans to sell five of its stations to Sinclair outright.[2]

This move led Jesse Jackson and others to file challenges to the proposed transactions. In the course of subsequent hearings, it emerged that Edwards did not know how much debt Glencairn would assume when the deals were finalized. This led FCC Commissioner Michael Copps to question the deal's integrity, as well as Glencairn's decision-making process. It later emerged that Glencairn was to be paid for the proposed purchases with Sinclair stock and that the Smiths controlled almost all of Glencairn's stock. Eventually, the FCC placed a $40,000 fine against Sinclair for illegally controlling Glencairn. However, it took no further action, leading Copps to blast the decision as a backhanded endorsement of Sinclair's tactics.[3] [4]

Glencairn becomes Cunningham

In 2001, Glencairn attempted to merge with Sinclair outright. However, the FCC rejected the deal because six of Glencairn's stations – WNUV, WVAH, WTTE, WBSC, WRGT-TV (channel 45) in Dayton, Ohio and WTAT-TV (channel 24) in Charleston, South Carolina – were located in markets where Sinclair could not legally have duopolies. The reasons stated:

Sinclair, however, was able to buy five of Glencairn's stations, and Glencairn subsequently changed its name to Cunningham Broadcasting, named after the widow of Sinclair's founder, Carolyn Cunningham Smith.[5] However, nearly all of Cunningham's stock is owned by the estate of Carolyn C. Smith, which controls the trusts of her and Julian Sinclair Smith's four sons (one of whom is the current CEO of Sinclair), and so Sinclair still effectively owns Cunningham.[6] This situation led Sinclair Media Watch, a grassroots organization based in Asheville, to file informal objections when WLOS and WBSC's licenses came up for renewal in 2004. However, the FCC has taken no further action against Sinclair or Cunningham.[7]

Current stations

Stations are arranged alphabetically by state and by city of license.

City of license / marketStationChannelOwned sinceNetwork affiliation
BessemerBirmingham, ALWDBB17 1995 The CW
ChicoRedding, CAKCVU20 2017 Fox
EurekaArcata, CAKBVU28 2017 Fox
PeoriaBloomington, ILWYZZ-TV43 2013 Fox
WatervillePortland, MEWPFO23 2017 Fox
Baltimore, MDWNUV54 1994 The CW
Bay City–Flint, MIWBSF46 2013 The CW
Traverse City–Cadillac, MIWGTU29 2013 ABC
Sault Ste. Marie, MIWGTQ8 2013 ABC
Reno, NVKRNV-DT4 2018 NBC
Elko, NVKENV-DT10 2018 TBD
GreenvilleNew Bern, NCWYDO14 2017 Fox
AndersonGreenvilleSpartanburg, SCWMYA40 1997 Dabl
Columbus, OHWTTE28 1997 TBD
Dayton, OHWRGT-TV45 1997
JohnstownAltoonaState College, PAWATM-TV24 2016 ABC
WWCP-TV8 2016 Fox
Charleston, SCWTAT-TV24 1995 Fox
Greenville–Dallas–Fort Worth, TXKTXD-TV47 2018 Merit Street Media
GreenevilleKingsport, TNBristol, VAWEMT39 2017 Fox
CharlestonHuntington, WVWVAH-TV11 1997 Catchy Comedy

See also

Notes and References

  1. http://www.sinclairwatch.org/sinclair_report.pdf SinclairWatch.org
  2. https://web.archive.org/web/20140610193409/http://www.highbeam.com/doc/1G1-20938729.html PUSH pushing FCC over Sinclair/Glencairn.(Rainbow/Push Coalition; Sinclair Broadcast; local marketing agreements)
  3. https://web.archive.org/web/20140610193407/http://www.highbeam.com/doc/1G1-54266781.html Glencairn's dicey LMAs
  4. http://www.broadcastingcable.com/news/news-articles/fcc-fines-sinclair-glencairn-control/90604 FCC fines Sinclair for Glencairn control
  5. Web site: Obituary for Carolyn Beth Cunningham Smith. 22 September 2018.
  6. Web site: Family's TV Clout in Bush's Corner, Howard Kurtz and Frank Ahrens, Washington Post, October 12, 2004, Page A1 . Washingtonpost.com . 2004-10-12 . 2014-01-04.
  7. Web site: Sinclair Media Watch challenge to WLOS and WBSC licenses . 2014-01-04.