Crystal Clear (bottled water brand) explained

Crystal Clear
Type:Bottled Water
Currentowner:Solerex Water Technologies, Inc.
Markets:Philippines, Malaysia, Indonesia, Sierra Leone
Website:crystalclear.com.ph

Crystal Clear is a bottled purified water brand of Solerex Water Technologies Inc. established in the Philippines in 1990.[1]

Crystal Clear Water in Des Moines, Ia is unaffiliated with the Crystal Clear referenced in this Wikipedia. It remains a Iowa owned company. Crystal Clear Water Company in Des Moines was established in 1975 and has bottled water under this name since that time.

History

Solerex Water Technologies Inc., formerly part of a hotel interior design company since 1986, established itself as a separate organization in 1990. Since its inception it began focusing on marketing its bottled water brand "Crystal Clear."[2]

Crystal Clear proved to be successful utilizing reverse osmosis for water purification. It began expanding as a water refilling station franchise in 1997 and grew to be the second most extensive water refilling station network in the Philippines.[3] Growing to over 2,500 franchise stores and expanding to reach other markets in Indonesia and Malaysia.[4]

In September 2012, Solerex Water Technologies tied up with Sierra Leone company Peninsular Innovative Group to launch a Crystal Clear Water location in Freetown.[5] [6]

Notes and References

  1. News: Crystal Clear joins fun run for breastfeeders. https://archive.today/20130131101651/http://www.philstar.com/Article.aspx?articleId=738451&publicationSubCategoryId=80. dead. January 31, 2013. 27 September 2012. The Philippine Star. October 18, 2011.
  2. News: Dumlao. Trina Arceo. Franchise Excellence Awards, Rewarding those who sell their products well. 28 September 2012. Philippine Daily Inquirer. 26 March 2004.
  3. News: Water is big business even during dry times. 28 September 2012. Philippine Daily Inquirer. 15 June 2003.
  4. News: Kiwi finds business inspiration in Phl. https://archive.today/20130208164708/http://www2.philstar.com/business/business-as-usual/750233/kiwi-finds-business-inspiration-in-phl. dead. 8 February 2013. 28 September 2012. The Philippine Star. 21 November 2011.
  5. News: JALLOH. SALLIEU TEJAN. SOLEREX-PENINSULAR VENTURES LAUNCHES CRYSTAL CLEAR WATER FACILITY IN SIERRA LEONE. 28 September 2012. The Torchlight. 19 September 2012.
  6. News: Saffa. Victoria. New water technology storms Sierra Leone. 28 September 2012. Concord Times.