Crown Oil Explained

Crown Oil Ltd
Logo Alt:	Crown Oil logo
Trade Name:	Crown Oil
Former Name:	Silver Crown Oil Distributors
Type:	Private
Industry:	Fuel distribution
Founded:	1947^[1]
Founder:	Harry Greensmith
Hq Location:	Bury, Greater Manchester
Key People:	Charles Greensmith, Matthew Greensmith (Managing Director)
Revenue Year:	2019
Owner:	Greensmith family (100%)

Crown Oil Ltd, also trading as Crown Oil Fuels and Lubricants or simply Crown Oil, is a fuels and lubricants distribution company located in Bury, Greater Manchester, England. The fuel distributor specialises in national supply of diesel, gas oil, kerosene and lubricants among other fuels and oils to the commercial and domestic market in the United Kingdom.

Crown Oil has depots in six locations around the UK, including Bury, Birmingham, Iver, and three in Greater London with the Bury depot being the main depot that the fuel supplier operates from.^[2]

History

Crown Oil began trading in 1928 and was owned by Harry Greensmith, affectionately known as "Harry Lamp Oil".^[3] Greensmith traded door-to-door from a wooden cart, providing household goods such as firelighters, candles, and lamp oil (kerosene). After World War II, Greensmith expanded the product range of the company to include the bulk supply of fuels and lubricants.

The name Silver Crown Oil Distributors^{[4] [5]} was used from around 1947.^[6] The business was based in Heywood, Greater Manchester, England.

In 1959, Harry's only son, David Greensmith, joined the family business, and new premises were acquired in the Heap Bridge area of Heywood, where the company is currently located. The distribution of fuels and lubricants became the firm's primary business activity, with red diesel currently making up the majority of business. In 1977 the business was incorporated and the name changed to Crown Oil Limited.

The present head office, completed in 1990, is located at Bury in Greater Manchester.^[7] The headquarters was named the 'Oil Centre'.

Crown Oil remains family-owned.^[8] According to the company's history, in 1949, ownership passed from Harry to his son, David, and thereafter to his grandchildren Andrew, Matthew, and Abigail in 2007, following David's premature death in 2007.^[9] Matthew Greensmith is the current managing director.

Environmental commitments

Crown Oil Environmental was set up to assist with the environmental hazards that are caused by fuels – such as oil spills and microbial contamination. Environmental collects waste oils and recycles these oils for re-use. It also disposes of waste diesel in line with regulations. Tank cleaning is also undertaken in order to prevent mechanical failure caused by contaminated diesel.

As part of the company's work towards environmental responsibility, all delivery mileage is carbon offset to keep emissions to a minimum.

In 2019, Crown Oil committed further to reducing fossil fuels' environmental impact by turning its attention to hydrotreated vegetable oil (HVO fuel), when the company invested £4 million in stocks of the renewable fuel, making it reportedly one of the only suppliers in the UK with a stock of the fuel.^[10] HVO fuel is said to be useful for industries such as farming,^[11] commercial vehicles^[12] and data centres^[13] to reduce their carbon emissions.

Other -reducing fuels supplied are biodiesel and CHP biofuel.

Expansion and acquisitions

Crown Oil has expanded its business over time through the acquisition of other fuel suppliers:

• In 1990, Crown Oil's headquarters expanded to include Crown House. In 2007 planning permission was granted for further expansion, in what would become the Crown Point building.^[14]
• In 2012, the company opened a depot in Iver, Buckinghamshire to service West London businesses as well as the domestic market in the area, and introduced the Speedy Fuels brand to service this area.^[15] Additionally, the business acquired Cooke Fuels, who had fallen into administration.^[16]
• Crown Oil also acquired fuel supplier Ingoe Oils.^[17]
• 2018 saw the double acquisition of Birmingham-based Beesley Fuels and Birlem Fuels through the Speedy Fuels brand.^[18]
• Crown Oil also expanded into other energy-related industries with the launch of Crown Oil Environmental, the waste fuel collection arm of the business; Crown Energy, a utility installation service; Crown Gas and Power, an energy supplier. These businesses make up the Crown Oil group of companies.
• 2020 saw the most recent acquisition, that of Stockport-based Star Oil and this purchase meant that 11 of 12 Star Oil staff and a fleet of eight vehicles, joined Crown Oil, the only exception being a director.^[19]
• As a result of expansion, the Crown Oil fleet of tankers rose from 25 vehicles in 2016 to reportedly 53 in 2018.^[20] In 2019, that in creased to 58 tankers, placing the company's fleet among the ten largest fuel oil distributor fleets in the UK.^[21] In 2020, as a result of the Star Oil acquisition, that fleet increased by a further eight vehicles, taking the total to 66.

Subsidiaries

In total, the Crown Oil group of companies is made up of nine fuel suppliers, energy suppliers and utility installation services. Around 1,500 people are employed across the group.^[22]

• Crown Oil Ltd
• Crown Oil Environmental
• Speedy Fuels
• Beesley Fuels
• Cooke Fuels
• Birlem Oil
• Ingoe Oils
• Crown Gas and Power
• Crown Energy
• Star Oil

Awards

Crown Oil Ltd has earned multiple recognitions over the years.

• In May 2008, Crown Oil was listed on Crain's: Manchester Top 200 list of companies, taking the 60th position.^[23]
• In 2012, Crown Oil won a HazardX award for its environmental contribution to the industry.^[24]
• In 2014, Crown Oil finished 163rd in The Sunday Times Grant Thornton Top Track 250 league table. This ranks Britain's mid-market growth private companies with the largest sales.^[25]
• In February, as a result of company expansion, the fuel supplier qualified for a spot as one of the UK mainland, Northern Ireland and Republic of Ireland's Top 20 fuel distributors.^[26]
• In May 2019, Crown Oil was named in the 'Ward Hadaway Greater Manchester Fastest 50 Companies'.^[27]
• In 2019, Crown Oil ranked 133rd in The Sunday Times Grant Thornton Top Track 250 league table, the fifth time it qualified for the league table.^{[28] [29] [30] [31] [32]}

As a UK based lubricants blender and supplier, Crown Oil is part of the UKLA (United Kingdom Lubricants Association) and UEIL. Crown Oil is also registered with Oil Firing Technical Association (OFTEC) and is certified as a Crown Commercial Service supplier.^[33]

Rochdale A.F.C

Crown Oil has been a sponsor of Rochdale A.F.C. since the 2013–14 season when the club was in EFL League Two, when in May 2013, the company signed a front of shirt sponsorship.^[34] Rochdale achieved promotion to EFL League One, and the sponsorship was seen as a success and was continued in 2014–15.

In August 2016, Crown Oil signed a five-year sponsorship deal with Rochdale A.F.C., and the club's stadium, then called the Spotland Stadium, was renamed the Crown Oil Arena^[35] as part of a 'record-breaking' 'six-figure' sponsorship deal for the club^[36] that included the stadium's naming rights.^[37]

In June 2020, Crown Oil and Rochdale AFC extended their sponsorship agreement for a further six-years.^{[38] [39]}

Rally driver sponsorship

Since 2015, Crown Oil has sponsored WRC rally driver, Gus Greensmith with logo placement on Greensmith's Ford Fiesta, a livery sponsorship which is currently ongoing.

In 2015, Greensmith stated that Crown Oil has been a 'financial and emotional' supporter since as early as 2015.^{[40] [41]}

Industries served

As with most fuel and lubricant suppliers, Crown Oil serves a range of industries that are reliant on mineral oil-based products for fuel, power and heat generating applications.

Power generation (red diesel)

• Construction sites (diesel-powered electric generators)
• Festivals
• Outdoor events

Off-road vehicle fuel (red diesel)

• Farming machinery (fuel for combine harvesters, tractors)
• Construction sites (fuel for forklifts, cranes)
• Sports ground maintenance (golf courses, football pitches, cricket fields)

Road fuel (white diesel)

• Passenger cars
• Vans
• Trucks
• Buses
• Trains

Back-up power (red diesel)

• Data centres
• Hospitals
• Schools
• Hotels
• Office buildings
• Indoor event venues

Heating (red diesel and kerosene)

• Domestic heating for home central heating systems (kerosene)
• Commercial heating (red diesel)

Marine

• Bunker fuel
• Red diesel

Aviation (kerosene)

• Jet fuel

Notes and References

1. Web site: About Crown Oil.
2. Web site: Fuel distribution group Crown Oil secures double acquisition. Greer. Stuart. 2018-10-08. men. 2019-10-15.
3. Web site: About Crown Oil – Nationwide Fuels, Oils & Lubricants Supplier. Crown Oil. en-GB. 2019-10-15.
4. http://epr.ofgem.gov.uk/index.php?pk=folder130197, Office of Gas and Electricity Markets, Public register, Crown Oil, Retrieved September 19, 2010.
5. Web site: CROWN OIL LIMITED – Overview (free company information from Companies House). beta.companieshouse.gov.uk. en. 2019-10-15.
6. Web site: About Crown Oil.
7. http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=The+Oil+Centre,+Bury,+BL9+7HY&jsv=139e&sll=53.800651,-4.064941&sspn=11.540145,28.125&ie=UTF8&latlng=53590996,-2268705,12581746867453316788&ei=u11GSdRlpOTbAo7HqO8O&cd=1 Google Maps, Retrieved September 19, 2010.
8. Web site: Persons with significant control. beta.companieshouse.gov.uk. en. 2019-10-15.
9. Web site: About Crown Oil – Nationwide Fuels, Oils & Lubricants Supplier. Crown Oil. en-GB. 2019-10-15.
10. Web site: Crown Oil invests £4 million in HVO supply capacity. 2019-08-27. Bioenergy International. en-US. 2019-10-15.
11. Web site: Biofuels promise to reduce farmers' carbon footprint. 2019-08-08. Farmers Weekly. en-US. 2019-10-15.
12. Web site: Fuelling the pursuit of green fleets. www.commercialfleet.org. en. 2019-10-15.
13. Web site: HVO biofuel: The future of data centre emergency power fuelling. www.electricalreview.co.uk. 9 September 2019. 2019-10-15.
14. Web site: £1m bid to create 70 new jobs. News. Manchester Evening. 2007-05-30. men. 2019-10-15.
15. Web site: Crown Oil opens new depot to target London. News. Manchester Evening. 2012-12-21. men. 2019-10-15.
16. News: Crown Oil announces acquisition of Samuel Cooke. October 15, 2019.
17. Web site: Terms & Conditions. Ingoe Oils. en-US. 2019-10-15.
18. Web site: Fuel distribution group Crown Oil secures double acquisition. Greer. Stuart. 2018-10-08. men. 2019-10-15.
19. News: Daniel. Hopkins. 2020-10-28. Crown Oil strengthens brand after acquiring new oil supplier. Bury Times. 2020-10-28.
20. Web site: Top Fuel Oil Distributors and Logistics. fueloilnews.co.uk. 11 April 2012. 2019-10-15.
21. News: Top Fuel Distributors and Logistics.
22. Web site: Deals for Crown Oil as it continues on the acquisition trail. www.bqlive.co.uk. 2019-10-15.
23. Web site: Archived copy . 2008-12-15 . dead . https://web.archive.org/web/20080726184130/http://pdf.edocr.com/44f0c89931e051889c429660a823689acbd26882.pdf . 2008-07-26 . Crain's List, Manchester 200, Crown Oil Ltd., Retrieved September 19, 2010.
24. News: Recognition for Crown Oil's environmental contribution. Fuel Oil News. October 15, 2019.
25. Web site: Fast Track. TWK. Fast Track. en-GB. 2019-10-15.
26. News: Top Fuel Distributors. Fuel Oil News. October 15, 2019.
27. Web site: Greater Manchester Fastest 50 companies 2019. Ward Hadaway. en-US. 2019-10-15.
28. Web site: Crown Oil – Sunday Times Grant Thornton Top track 250. 2019-10-15.
29. Web site: Fast Track. TWK. Fast Track. en-GB. 2019-10-15.
30. Web site: Fast Track. TWK. Fast Track. en-GB. 2019-10-15. 15 October 2019. https://web.archive.org/web/20191015154226/https://www.fasttrack.co.uk/company_profile/crown-oil-3/. dead.
31. Web site: Fast Track. TWK. Fast Track. en-GB. 2019-10-15.
32. Web site: Fast Track. TWK. Fast Track. en-GB. 2019-10-15.
33. Web site: CROWN OIL LIMITED – CCS. www.crowncommercial.gov.uk. 2019-10-15.
34. Web site: Sponsorship Announcement. rochdaleafc.co.uk. en-gb. 2019-10-15.
35. Web site: Rochdale rename Spotland as part of new record-breaking sponsorship deal. 8 August 2016. Manchester Evening News. 8 August 2016.
36. Web site: Rochdale rename Spotland as part of new record-breaking sponsorhip deal. Slater. Chris. 2016-08-08. men. 2019-10-15.
37. News: Rochdale: Spotland home ground renamed in six-figure sponsorship deal. 2016-08-05. 2019-10-15. en-GB.
38. Web site: June 29, 2020. Crown Oil Sign Six-Year Sponsorship Extension With Dale.
39. News: June 30, 2020. Crown Oil extend sponsorship deal with Rochdale AFC.
40. Web site: Bury racing driver set to star in high octane TV show alongside Idris Elba. Bury Times. en. 2019-10-15.
41. Web site: Sponsors. Gus Greensmith British Junior Rally Champion. en. 2019-10-15.