Cromā Explained

Infiniti Retail Limited
Trade Name:Cromā
Area Served:India
Parent:Infiniti Retail
Tata Group
Industry:Retail
Products:Consumer electronics
Revenue: (FY23) [1]
Net Income: (FY23)
Founded:[2]
Location:Mumbai, India
Num Locations:400+

Cromā is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Digital.[3] [4] Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.

Croma has significantly increased its footprint with more than 400 stores in around 130+ cities in India, in addition to its online presence.

Location

Presently, there are a total of more than 400 Cromā stores across 130+ cities in India.[5]

The stores are spread throughout much of India.[6]

In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.[7]

Notes and References

  1. Web site: Tata Digital revenue jumped 13x in FY 23.
  2. Web site: Cromā | The Electronics Megastore | About Us | Overview . https://web.archive.org/web/20211026154256/https://www.croma.com/aboutus/overview.html . dead . 26 October 2021 . Croma.com . 2006-10-09 . 2011-02-03 .
  3. Web site: The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover . Blonnet.com . 2009-09-03 . 2011-02-03 . https://web.archive.org/web/20090924064535/http://www.blonnet.com/2009/09/03/stories/2009090350620500.htm . 24 September 2009 . dead .
  4. Web site: Welcome to Cromā | The Electronics Megastore | A TATA Enterprise . Croma.com . 2011-02-03.
  5. Web site: Tata Cromā launches own brand of LCD and LED TVs. Economictimes.indiatimes.com . 2010-05-13 . 2011-02-03.
  6. Web site: Cromā | The Electronics Megastore | Stores | Location of our Stores . https://web.archive.org/web/20220407151918/https://www.croma.com/stores/locations.html . dead . 7 April 2022 . Croma.com . 2011-02-03 .
  7. News: Infiniti acquires India biz of Woolworths for Rs.200 cr. 15 December 2012. The Hindu.

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