Crispin (Company) Explained

Crispin
Foundation:1965
Location City:Denver, Colorado
Location Country:United States
Industry:Advertising, Marketing
Num Employees:150
Parent:MDC partners
Homepage:http://www.crispin.com/

Crispin (also formerly known as Crispin Porter + Bogusky), a member of publicly traded MDC Partners,[1] is an American advertising agency that employed around 150 people. It was founded in 1965 by Sam Crispin.[2] Crispin then became partners with Chuck Porter and Alex Bogusky.

The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021.[3] Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil; Gothenburg; Stockholm, Sweden; Copenhagen, Denmark; Hong Kong, China; and Beijing, China.[4] [5]

CP+B Europe[6] opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig.[7]

CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com.[8] Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office.[9] The agency’s current client list includes Domino's Pizza, Infiniti, American Airlines, PayPal, Hotels.com, Hulu,[10] Goose Island Brewery,[11] and Kraft Macaroni & Cheese.[12]

They are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.[13] In September 2008, the agency created a television spot for Microsoft featuring Jerry Seinfeld and Bill Gates[14] that received negative media attention. The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.[15]

In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers.[16], CP+B’s leadership includes: Chuck Porter, chairman; Lori Senecal, Co-Global CEO; Erik Sollenberg, Co-Global CEO;[17] Linus Karlsson, Global Chief Creative Officer;[18] Danielle Aldrich, President of CP+B West, which includes Boulder and LA;[19] Ralph Watson, chief creative officer in Boulder;[20] and Kevin Jones, chief creative officer in Los Angeles.[21]

CP+B has been named "Agency of the Year" 13 times in the trade press.[22] On December 15, 2008, CP+B was named Creativity's agency of the year.[23] They were also named Adweek's 2008 U.S. Agency of the year.[24] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards magazine's Agency of the Year.

In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.[25]

External links

Notes and References

  1. "Our Partners" MDC Partners
  2. Web site: 2020-08-27 . Crispin Porter + Bogusky History: Founding, Timeline, and Milestones - Zippia . 2024-05-29 . www.zippia.com . en-US.
  3. Web site: 2021-05-30. As CP+B prepares to leave, Boulder County ad industry weathers high costs, COVID. 2021-11-08. Boulder Daily Camera. en-US. 2021-11-09. https://web.archive.org/web/20211109060903/https://www.dailycamera.com/2021/05/30/as-cpb-prepares-to-leave-boulder-county-ad-industry-weathers-high-costs-covid/. live.
  4. Web site: 2012-10-10 . Crispin Porter & Bogusky, LLC Company Profile from Hoover's . 2023-05-20 . https://web.archive.org/web/20121010184245/http://www.hoovers.com/company-information/cs/company-profile.Crispin_Porter__Bogusky_LLC.ce629875815560be.html . 2012-10-10 .
  5. Web site: 2009-06-11 . Crispin Porter acquires texturemedia - Denver Business Journal . 2023-05-20 . https://web.archive.org/web/20090611225534/http://denver.bizjournals.com/denver/stories/2008/06/16/daily42.html . 2009-06-11 .
  6. News: Vranica . Suzanne . 2009-06-12 . Crispin, Porter + Bogusky Ventures Into Europe . en-US . Wall Street Journal . 2022-07-22 . 0099-9660 . 2022-09-27 . https://web.archive.org/web/20220927050802/https://www.wsj.com/articles/SB124467690175504147 . live .
  7. Web site: Crispin Porter Absorbs Canadian Agency Zig.
  8. News: Ryan . Underwood . Ruling The Roost . . April 2005 . 2007-09-21 . 2007-10-04 . https://web.archive.org/web/20071004011941/http://www.fastcompany.com/magazine/93/roost.html . live .
  9. Web site: On the Spot: Sally Hogshead. Advertising & Branding. 3 March 2003 . ADWEEK. 20 December 2013. 24 December 2013. https://web.archive.org/web/20131224103036/http://www.adweek.com/news/advertising/spot-sally-hogshead-62250. live.
  10. Web site: Coffee . Patrick . November 2, 2017 . Hulu Picks Crispin Porter + Bogusky to Run Its Forthcoming Brand Campaign . 2022-07-22 . en-US . 2022-07-22 . https://web.archive.org/web/20220722141803/https://www.adweek.com/agencies/hulu-picks-crispin-porter-bogusky-to-run-its-forthcoming-brand-campaign/ . live .
  11. Web site: CP+B Wins AB InBev's Craft Beer Brand Goose Island After a Review . 2022-07-22 . adweek.it . 30 January 2018 . en-US . 2023-07-03 . https://web.archive.org/web/20230703230321/https://www.adweek.com/agencyspy/ab-inbevs-goose-island-partners-with-cpb/142691/ . live .
  12. News: Kraft Shifts Mac N' Cheese to Crispin From DraftFCB. 2010-07-21. 2010-03-09. https://web.archive.org/web/20100309025951/http://adage.com/agencynews/article?article_id=142583. live.
  13. News: David . Kiley . The Craziest Ad Guys In America . https://web.archive.org/web/20060826151640/http://www.businessweek.com/magazine/content/06_21/b3985001.htm?campaign_id=rss_magzn . dead . August 26, 2006 . . 2006-05-22 . 2007-09-21 .
  14. News: Microsoft debuts Seinfeld and Gates ad on US TV . Brand Republic . September 5, 2008 . 2016-07-06 . 2012-08-18 . https://web.archive.org/web/20120818101840/http://www.brandrepublic.com/News/844150/Microsoft-debuts-Seinfeld-Gates-ad-US-TV . live .
  15. News: Vance . Ashlee . Ashlee Vance . 2010-07-22 . Windows Upgrade Helps Microsoft to a Record Quarter . en-US . The New York Times . 2022-07-22 . 0362-4331 . 2022-07-22 . https://web.archive.org/web/20220722141847/https://www.nytimes.com/2010/07/23/technology/23soft.html . live .
  16. News: 2010-03-22 . People and Accounts of Note . en-US . The New York Times . 2022-07-22 . 0362-4331 . 2022-12-26 . https://web.archive.org/web/20221226043526/https://www.nytimes.com/2010/03/22/business/media/22adnewsletter3.html . live .
  17. Web site: Coffee . Patrick . August 23, 2017 . CP+B Names the Head of Recently Acquired Forsman & Bodenfors as Its New Global CEO . 2022-07-22 . en-US . 2022-07-22 . https://web.archive.org/web/20220722141923/https://www.adweek.com/agencies/cpb-names-the-head-of-recently-acquired-forsman-bodenfors-as-its-new-global-ceo/ . live .
  18. Web site: 2017-09-26 . CP+B Taps Linus Karlsson as Global Chief Creative Officer . live . https://archive.today/20230520160023/https://adage.com/article/agency-news/cp-b-taps-linus-karlsson-global-chief-creative-officer/310618 . 2023-05-20 . 2023-05-20 . Ad Age . en.
  19. Web site: Danielle Aldrich Becomes President of CP+B West SHOOTonline . 2023-05-20 . SHOOTonline . https://web.archive.org/web/20171017044726/https://www.shootonline.com/news/danielle-aldrich-becomes-president-cpb-west . 2017-10-17 . en.
  20. Web site: Monllos . Kristina . April 14, 2014 . Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder . 2022-07-22 . en-US . 2022-07-22 . https://web.archive.org/web/20220722142004/https://www.adweek.com/brand-marketing/crispin-porter-bogusky-taps-ralph-watson-cco-role-boulder-157029/ . live .
  21. Web site: Coffee . Patrick . March 15, 2016 . CP+B Promotes Kevin Jones to Chief Creative Officer in Its Los Angeles Office . 2022-07-22 . en-US . 2022-07-22 . https://web.archive.org/web/20220722142029/https://www.adweek.com/brand-marketing/cpb-promotes-kevin-jones-chief-creative-officer-its-los-angeles-office-170225/ . live .
  22. Web site: Book of Tens: Agencies of the Decade. Advertising Age. December 2009. 2010-07-23. 2010-04-20. https://web.archive.org/web/20100420044700/http://adage.com/article?article_id=141055. live.
  23. Web site: Best Commercials, Advertising and Brand Creativity . 2022-07-22 . Ad Age . en . 2022-07-21 . https://web.archive.org/web/20220721145254/https://adage.com/creativity . live .
  24. Web site: U.S. AOY: Crispin Porter + Bogusky. Adweek. 2009-11-13. 2009-06-14. https://web.archive.org/web/20090614222022/http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i17e8d113d82a5300eccec3e0ce456ad7. live.
  25. Web site: Cannes Lions International Advertising Festival . 2010-07-21 . dead . https://web.archive.org/web/20100712015713/http://www.canneslions.com/work/special/index.cfm?entry_type=102 . 2010-07-12 .

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