| Crispa | |
| Producttype: | Shirt |
| Currentowner: | VNF and Sons, Inc. |
| Country: | Philippines |
| Introduced: | 1948 |
| Previousowners: |
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Crispa is a Philippine brand of shirts.
Crispa was established in 1948[1] as a department store chain by the spouses Pablo and Crisanta Floro. The name is a portmanteau of the couple's first names and was later also used for its textile manufacturing business.
The brand gained a good reputation by the 1970s with its line of T-shirts, coinciding with the success of its basketball team, the Crispa Redmanizers. The basketball team was established in 1956 by Valeriano "Danny" Floro, one of the sons of the Floro couple.[2]
The original Crispa shirts and underwear were made purely from cotton and underwent a mechanical process called "Redmanization" to make the cloth dimensionally stable and more resilient to unwanted shrinking after washing.[3] Crispa's garment and textile products were marketed as "Redmanized", "shrunk-to-fit". Crispa would discontinue its manufacturing and retail businesses, as well as disband its basketball team, following the decline of the Floro business enterprises by the late-1980s.
During the mid-2000s, the Crispa brand was briefly revived by Star Textiles, Inc. with a line of shirts similar to the original line.
In 2020, VNF and Sons, Inc., owned by certain grandchildren of Danny Floro, revived the Crispa brand with the introduction of a new line of T-shirts.