Crimson Hexagon Explained

Crimson Hexagon
Type:Social media analytics[1]
software
Founder:Gary King
Location City:Boston
Location Country:United States
Services:Consumer insights, social media analytics
Num Employees:200
Footnotes:[2]

Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts.[3] The company also had a European office in London, England.[4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [5]

The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites.[6] The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product.[7]

Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.[8] Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.[9] The company also partnered with the Russian government in 2013 to monitor social media trends on LiveJournal, Twitter, and Russian social media platforms.[10] In 2018, Facebook suspended their partnership with the company due to these connections. [11]

History

Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at Harvard University’s Institute for Quantitative Social Science.[12] In 2012, Stephanie Newby became the company's CEO.[13]

In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media.[14]

On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology.[15]

On October 4, 2018 Crimson Hexagon announced it was merging with Brandwatch.[16]

External links

Notes and References

  1. https://www.crimsonhexagon.com/blog/what-is-social-media-analytics/ What Is Social Media Analytics? - Crimson Hexagon
  2. Web site: Crimson Hexagon Secures $5 Million in Series B Funding. Business Wire. May 24, 2011. 2014-11-20.
  3. Web site: Details emerge on Crimson Hexagon's move to Boston. Alspach. Kyle. November 18, 2011. 2014-11-20.
  4. Web site: Crimson Hexagon opens new European headquarters and joins vibrant innovation community on London's South Bank. Pinkerton. Eleanor. October 21, 2014. 2015-02-10.
  5. Web site: Social intelligence platforms Brandwatch and Crimson Hexagon to merge. TechCrunch. 4 October 2018 . en-US. 2019-10-21.
  6. Web site: Crimson Hexagon Indexes 500 Billion Social Media Posts For On-Demand Consumer Insight. Rohr. Erin. September 23, 2014. 2015-02-10. https://web.archive.org/web/20150210213844/https://finance.yahoo.com/news/crimson-hexagon-indexes-500-billion-120500950.html. 2015-02-10.
  7. Web site: Twitter Anoints 12 Partners in Certified Product Program. Peterson. Tim. August 30, 2012. 2015-02-10.
  8. News: G.M. Uses Social Media to Manage Customers and Its Reputation. Goel. Vindu. The New York Times. March 23, 2014. 2014-11-21.
  9. Web site: On Twitter: Anger Greets the Zimmerman Verdict. Jurkowitz. Mark. July 17, 2013. 2014-11-21.
  10. Web site: Inc . TV Rain . 2013-07-01 . Экс-глава Управления внутренней политики Кремля Константин Костин: Навальному опасно идти на выборы. Карьера Немцова закончилась на выборах мэра Сочи . 2024-03-05 . tvrain.tv.
  11. News: Solon . Olivia . Wong . Julia Carrie . 2018-07-20 . Facebook suspends another analytics firm amid questions over surveillance . 2024-03-05 . The Guardian . en-GB . 0261-3077.
  12. Web site: Methodology: How Crimson Hexagon Works. Hitlin. Paul. Journalism. November 4, 2013. 2014-11-20.
  13. Web site: Crimson Hexagon raises $3.5M in Series B financing. Seiffert. Don. March 14, 2013. 2015-02-10.
  14. Web site: Crimson Hexagon Introduces Affinities to its ForSight Platform. Latham. Melissa. March 24, 2012. 2015-02-10. dead. https://web.archive.org/web/20150210222926/http://uk.reuters.com/article/2014/03/24/ma-crimson-hexagon-idUKnBw245021a+100+BSW20140324. 2015-02-10.
  15. Web site: Brandwatch: A new kind of intelligence.
  16. Web site: Social intelligence platforms Brandwatch and Crimson Hexagon to merge. TechCrunch. 4 October 2018 . en-US. 2019-10-21.

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