Creativeans Explained

Creativeans Pte Ltd is a branding and design consultancy based in Singapore, Milan, Vancouver and Jakarta. The company is co-founded by Kimming Yap and Yulia Saksen, and works across disciplines from branding, business design, UI/UX Design, product design, packaging design to communication design.

Creativeans' work has been on display in museums including Triennale Design Museum and Musée d’Art Moderne de la Ville de Paris,[1] and featured in business and design publications such as Elle Decor, The Business Times,[2] Cubes, Dwell and art4d.[3]

From 2011 to 2012, they curated Treasures of the Little Red Dot[3] [4] - an exhibition held in Milan Furniture Fair that showcases design objects inspired by Singapore's culture. Creativeans also received a special mention at the Salone Satellite Award 2012[5] for Pod. Pod is a fabric-reinforced polypropylene food container, recognised for its creative use of materials.

In April 2013, Creativeans is one of the seven design companies selected by Singapore Furniture Industries Council to represent Singapore at Milan, Tortona Design Week where they presented new designs for brands Artifeq and NUUZO.[2] [6] In April 2017, Creativeans once again represented Singapore at Shenzhen Design Week - Global "City of Design".[7]

In 2017, Creativeans released the book titled 'Are You Brand Dead?'[8] This publication serves as an essential guidebook for brand owners, aiming to assist them in understanding the intricacies of branding and establishing a strong brand presence.

In 2022, Creativeans launched Singapore's first antimicrobial Chinese red packet[9] [10] design for Filos Community Services to support the needy in the community.

In September 2022, Creativeans marked their 10th anniversary by hosting 'Ten Designs in a New Decade'[11] exhibition, which was held as part of Singapore Design Week 2022. The event was also attended by Senior Minister of State for Foreign Affairs, Ms. Sim Ann.

In 2023, Creativeans initiated the Care For Each Otter[12] [13] campaign in collaboration with the Jane Goodall Institute Singapore (JGIS). The objective was to enhance public awareness and knowledge concerning wildlife conservation in Singapore. This campaign was implemented as a component of their Chinese New Year fundraising initiative.

In May 2023, Creativeans announced the launch of The Project Matters, an initiative driven by a vision to preserve and promote Indonesia culture, leveraging the power of branding, heritage, and sustainability. The launch was featured on various Indonesian media outlets including Medcom,[14] Marketeers,[15] Suara,[16] JPNN,[17] and Merdeka.[18]

Accreditations

Creativeans has earned several notable accreditations. Among the accreditations received by Creativeans are:

Awards

The awards won by Creativeans include:

Project: Malt & Wine AsiaCategory: Branding for Alcoholic Beverages - WineAward: Gold[19]

Project: Malt & Wine Asia Category: Branding for Alcoholic Beverages - OtherAward: Gold[20]

Project: Panda Century EducationCategory: Branding for KidsAward: Gold[21]

Project: Panda Century EducationCategory: Branding for TechnologyAward: Silver[22]

Project: VorelCategory: Branding for TechnologyAward: Gold[23]

Project: ChupitosCategory: Branding for Restaurants/CafeAward: Silver[24]

Project: InstaProtectionCategory: TechnologyAward: Gold[25]

Project: Blue AquaCategory: FoodAward: Gold[26]

Project: Evolta GoCategory: TechnologyAward: Silver[27]

Project: FYNXTCategory: TechnologyAward: Bronze[28]

External links

Notes and References

  1. Web site: Generation Design - Mam - Paris.Fr . Mam.paris.fr . 2013-11-11 . dead . https://web.archive.org/web/20131111135616/http://www.mam.paris.fr/en/expositions/generation-design . 2013-11-11 .
  2. Web site: Designed to wow Milan . Businesstimes.com.sg . 2013-04-05 . 2013-11-11.
  3. Web site: Architecture, Design, Arts. art4d. 2013-11-11. dead. https://web.archive.org/web/20131111135756/http://www.art4d.com/templates/v3/story_detail.php?issue=200&art=14. 2013-11-11.
  4. Web site: Creativeans . Surfaceasiamag.com . 2011-07-25 . 2013-11-11.
  5. Web site: Winners of the Salone Satellite Award 2012 . DEXIGNER . April 2012 . 2023-06-23.
  6. Web site: Creativeans Interview for Singapore Lah! The Design Showcase . YouTube . 2013-11-11.
  7. Web site: Shenzhen Design Week . sz.design . 2017-05-07.
  8. Web site: Are Your Brand Dead? . Creativeans . 2023-05-26.
  9. Web site: 2022-01-05 . Care For Each Otter: Buy An Angbao And Support The Needy . 2022-07-01 . www.creativeans.com . en-US.
  10. Web site: 萌虎红包封 人间送温情 早报 . 2022-07-01 . www.zaobao.com.sg . zh-Hans.
  11. Web site: Ten Designs in a New Decade . Design Singapore . 2022-09-23 . 2023-05-23 . 2023-06-06 . https://web.archive.org/web/20230606060629/https://sdw.designsingapore.org/events/ten-designs-in-a-new-decade-creativeans-10th-anniversary/ . dead .
  12. Web site: Care For Each Otter . Creativeans . 2023-01-19 . 2023-05-26.
  13. Web site: Chinese New Year red packets that are perfect for different types of Singaporeans . AsiaOne . 2023-01-17 . 2023-05-26.
  14. Web site: Lawe dan Creativeans Berambisi Membawa Tenun Mendunia . Medcom . May 2023 . 2023-06-23.
  15. Web site: Lawe dan Creativeans, Kerja Sama Promosikan Karya Perempuan ke Pasar International . Marketeers . May 2023 . 2023-06-23.
  16. Web site: Asa UMKM Tenun Tradisional RI Tembus Pasar Internasional . Suara . May 2023 . 2023-06-23.
  17. Web site: Lawe dan Creativeans Sepakat Promosikan Karya Perempuan Indonesia Tembus ke Pasar Internasional . JPNN . May 2023 . 2023-06-23.
  18. Web site: Lawe dan Creativeans Akan Promosikan Tenun Karya Wanita Indonesia ke Mancanegara . Merdeka . May 2023 . 2023-06-23.
  19. Web site: Malt & Wine Asia . Indigo Award. April 2023 . 2023-05-23.
  20. Web site: Malt & Wine Asia . Indigo Award. April 2023 . 2023-05-23.
  21. Web site: Panda Century Education . Indigo Award. April 2023 . 2023-05-23.
  22. Web site: Panda Century Education . Indigo Award. April 2023 . 2023-05-23.
  23. Web site: Vorel . Indigo Award. April 2023 . 2023-05-23.
  24. Web site: Chupitos . Indigo Award. April 2023 . 2023-05-23.
  25. Web site: InstaProtection . Indigo Award. April 2022 . 2023-05-23.
  26. Web site: Blue Aqua . Indigo Award. April 2022 . 2023-05-23.
  27. Web site: Evolta Go . Indigo Award. April 2022 . 2023-05-23.
  28. Web site: FYNXT . Indigo Award. April 2022 . 2023-05-23.

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