Creative Review Explained

Creative Review
Editor:Eliza Williams
Category:Magazine
Frequency:Bimonthly
Circulation:Global
Company:Centaur Media
Country:United Kingdom
Based:London
Language:English
Issn:0262-1037

Creative Review is a bimonthly print magazine and website. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film, and gaming. The magazine is published bimonthly in print and also has an online magazine and a podcast (available on iTunes and Spotify).

In addition, Creative Review runs two award schemes, The Annual,[1] which recognises the best in commercial creativity and The Photography Annual,[2] which celebrates the best photography work of the year.

History and growth

Creative Review was launched in 1981 as a quarterly supplement to Marketing Week, then becoming a stand-alone monthly magazine.

In 2007, it was reported that the magazine had sold guest editorship of its February 2007 edition to an advertising agency, Mother, for £15,000, although then editor Patrick Burgoyne retained overall editorial control. He said: “I feel comfortable about it – it’s not about Mother, there’s no interview with them, it’s not puffy but it’s about important issues for the readers.”[3]

Creative Review launched a full website in 2009, after running a blog for two years, which Burgoyne had perceived as "successful" but “limiting”.[4]

In July 2017, the magazine went bimonthly, with six issues published each year.[5]

As of April 2018, Creative Review launched an online subscription, with a selection of articles only available to paying readers.[6] Then editor Patrick Burgoyne justified the change: "To be successful today, free websites need lots of clicks and lots of advertisers. For the reader, that has come to mean high volumes of low-quality content. That is not what Creative Review is about. We don't want that to be our future and we don't want it to be the future of the industry we serve."

Creative Review is owned Centaur Media, and is part of its Xeim marketing and creative division.[7]

Editors and writers

Current staff

Previous editors

Notes and References

  1. Web site: Winners of The Annual 2019. Creative Review. 29 April 2019 . en-UK. 2019-09-18.
  2. Web site: The Photography Annual - celebrating great images. Creative Review. en-UK. 2019-09-18.
  3. Web site: Creative Review 'sells soul' for £15,000. Twitter. Press Gazette. 2007-01-26. Press Gazette. en-US. 2019-09-18.
  4. Web site: Editor's Desk: Patrick Burgoyne, Creative Review. Davies. Laura. www.prweek.com. 2019-09-18.
  5. Web site: CR Is Going Bimonthly. Creative Review. en-UK. 2019-09-18.
  6. Web site: Introducing the new (and old) Creative Review. Burgoyne. Patrick. 2018-04-04. Creative Review. en-UK. 2019-09-18.
  7. Web site: Xeim: Excellence in marketing. Centaur Media. en-UK. 2019-09-18.
  8. Web site: CR podcast episode 19: Patrick Burgoyne on 20 years as Editor of CR. 2019-02-06. Creative Review. en-UK. 2019-09-18.