Creative Allies Explained

Creative Allies
Url:www.creativeallies.com
Registration:Facebook Connect
Foundation:2009
Location City:Raleigh, NC, US
Location Country:U.S
Key People:Amie Thompson
Launch Date:March 2010
Current Status:Active
Website Type:Crowdsourced Design and Digital marketing

Creative Allies is a digital marketing and media company based in Raleigh, NC known for its celebrity focused crowdsourced design campaigns. The company gives artists from all over the world an opportunity to create original artwork for the coolest global sports and entertainment brands around.

History

Creative Allies was founded in 2009 by entrepreneurs Sean O'Connell[1] and Greg Lucas.[2] Seeing a need for emerging musicians to have high-quality designs for tour merchandise, the pair created both a platform and an online community to fill this gap. The process of crowdsourced design allowed artists to interact with their favorite musicians while providing musicians a low cost way to generate amazing art.[3] [4]

Over the years, the community of artists continued to grow as well as the brand recognition of Creative Allies. The company touts a roster of the biggest celebrity names in the music industry. Creative Allies took the same approach they used to become successful in the music industry, and expanded the business to serve consumer brands as well as sports properties.

The original founders and leaders such as Kevin Carroll[5] and Donald Thompson have since moved on to other endeavors. In 2018, the board promoted Amie Thompson, its former Director of Operations, to the role of President & CEO of the company.

Technology

Creative Allies developed a proprietary technology platform, a contest engine, allowing the company to effectively execute design competitions for its clients. The platform allows the company to build contests efficiently, allows creatives to upload submissions to each contest and allows fans to vote on favorite designs through the platform's voting apparatus.[6]

Hosted Design Competitions

Creative Allies is the home to more than 100,000 creatives from around the world,[7] including solo practitioners and avant garde studio collectives. The company connects these creatives with a variety of brands[8] to execute marketing design competitions to generate creative content and spark social engagement.

The company has hosted almost 2,000 design competitions including:

Music: Megadeth, Billy Joel,[9] Twenty One Pilots,[10] Mariah Carey,[11] Motionless In White, Soundgarden,[12] Kendrick Lamar,[13] [14] [15] Slightly Stoopid,[16] Petey Pablo,[17] Maroon 5,[18] Tom Chaplin,[19] Bassnectar,[20] [21] Duran Duran,[22] Beastie Boys,[23] Counting Crows,[24] Gavin DeGraw, Amon Amarth, X Ambassadors, Imagine Dragons, The String Cheese Incident,[25] KISS, Guns N' Roses, Rob Zombie, Fetty Wap, Rich The Kid, Willie Nelson,[26] Ella Mai, Jefferson Airplane,[27] Rootfire[28]

Sports: ESPN X Games,[29] High Country Grizzlies,[30] Chris Paul,[31] Ball Up, Monster Jam, Supercross, ModKidsUSA, and Jalen & Jacoby.

Arts & Music Festivals: Hangout Music Festival,[32] Euphoria Music Festival,[33] Gathering of the Vibes,[34] Lexington Ave Arts Festival,[35] Monterey Jazz Festival,[36] Taste of Soul Atlanta, Camp Bisco, SXSW[37]

Consumer Brands: Arizona Tea,[38] [39] BIC Cristal Pens, Ben & Jerry's, US Polo Association,[40] Hard Rock Cafe, Toyota, Blackstone Brewing Company[41]

TV / Film: Gilmore Girls,[42] Bad Santa, The Big Bang Theory, MacGyver, Orange Is The New Black, Buffy The Vampire Slayer, Rich Kids

Notes and References

  1. News: Social Startups: Creative Allies Gives Artistic Freedom to Fans, Bands and Brands. Social Media Today. 2018-11-13. en-US.
  2. News: Music Allies Expands With Creative Allies. All Access. 2018-11-13. en.
  3. News: Forget The Merch Stall: Buy Fan-Made Band Tees Online. Robehmed. Natalie. Forbes. 2018-11-13. en.
  4. News: Branding Advice for Municipal and Public Institutions Walk West. 2018-01-29. Walk West. 2018-11-13. en-US.
  5. News: Creative Allies Names Kevin Carroll VP/Business Development. All Access. 2018-11-13. en.
  6. News: Creative Allies Lets Fans Design Merchandise For Musical Artists, Vote Via Facebook. 2018-11-13. en-US.
  7. Web site: Creative Allies, Fan Sourcing Platform, Reaches Over 300 Million Fans Through Social Media. Allies. Creative. www.prnewswire.com. en. 2018-11-13.
  8. Web site: Career Connection: Creative Allies - Music Connection Magazine. www.musicconnection.com. 26 August 2013. en-US. 2018-11-13.
  9. News: Vote In The Billy Joel 'The Bridge To Russia' Creative Allies Poster Contest! - Billy Joel Official Site. 2014-06-17. Billy Joel Official Site. 2018-11-13. en-US.
  10. Web site: Twenty One Pilots Launch Creative Allies Contest - Fueled By Ramen Latest News. Fueled By Ramen Official Website. en. 2018-11-13.
  11. News: Creative Allies Contest. mariahcarey.com. 2018-11-13.
  12. News: Creative Allies Poster Contest Soundgarden. Soundgarden. 2018-11-13. en-US.
  13. Web site: The Illixer » An Elite Source Of Urban Entertainment » News: Kendrick Lamar Inspires Art Show. theillixer.com. 6 May 2013. en-US. 2018-11-13.
  14. Web site: Good Kid m.A.A.d City Art Show. Daniel Nash Illustration. en-GB. 2018-11-13.
  15. News: Art Imitating Life: Kendrick Lamar On Full Display At His Art Show in Brooklyn - AllHipHop.com. AllHipHop.com. 2018-11-13. en-US.
  16. Web site: Design a tour poster for Atmosphere and Slightly Stoopid!. rhymesayers.com. en-US. 2018-11-13. 2018-11-13. https://web.archive.org/web/20181113210523/https://rhymesayers.com/news/2013/04/design-a-tour-poster-for-atmosphere-and-slightly-stoopid. dead.
  17. News: Petey Pablo is coming back, helping local talent :: Out and About at WRAL.com. WRAL. WRAL.com. 2018-11-13. en.
  18. News: Guess what?: Indonesian student designs Maroon 5 album cover. The Jakarta Post. 2018-11-13. en.
  19. Web site: CONTEST: Design a poster for Tom Chaplin. ChaplinSource. 2018-11-13.
  20. Web site: NYE POSTER CONTEST – WINNER. www.bassnectar.net. 16 December 2011. en-US. 2018-11-13.
  21. Web site: BASS CENTER III POSTER DESIGN CONTEST. www.bassnectar.net. 26 August 2011. en-US. 2018-11-13.
  22. News: DURAN DURAN MONTHLY COLLECTOR'S CORNER: OCTOBER, 2017. Duran Duran. 2018-11-13.
  23. Web site: Beastie Boys Double Crowdsource Their New Poster. hypebot. 12 September 2011. 2018-11-13.
  24. Web site: COUNTING CROWS ANNOUNCE NEW ALBUM 'UNDERWATER SUNSHINE' (COOKCD561) FOR APRIL 9th The publicity connection. thepublicityconnection.com. en-US. 2018-11-13.
  25. Web site: String Cheese Incident - Official 2012 Summer Tour Art Contest. www.stringcheeseincident.com. en. 2018-11-13.
  26. Web site: Willie Nelson Art: Poster Contest www.stillisstillmoving.com. stillisstillmoving.com. en-US. 2018-11-13.
  27. News: Epic Rights & Creative Allies - Epic Rights. 2016-11-05. Epic Rights. 2018-11-13. en-US.
  28. News: The Story of the Rootfire Logo as told by Creative Allies. 2013-08-02. Rootfire. 2018-11-13. en-US.
  29. Web site: X Games and Creative Allies Launch New Design Contest Today - ESPN MediaZone U.S.. espnmediazone.com. 31 October 2016. en-US. 2018-11-13.
  30. Web site: Pieces Falling Into Place for Grizzlies, AIF Franchise To Play in Holmes Center High Country Press. www.hcpress.com. 22 June 2016. en-US. 2018-11-13.
  31. News: CP3 Rising Stars Camp Live Broadcast & Video Production. Walk West. 2018-11-13. en-US.
  32. Web site: Case-Mate® and Creative Allies Host Design Contest for the 2nd annual Hangout Music Festival!. Grateful Web. en. 2018-11-13.
  33. Web site: Austin.com 10 Reasons Why Euphoria Fest Is The Place To Be For Austin Artists. austin.com. 28 March 2017. en-US. 2018-11-13.
  34. Web site: 獎金獵人. bhuntr.com. 2018-11-13.
  35. News: Winner announced for the LAAFF T-Shirt Design Contest Through Creative Allies!. 2010-09-01. Dreamspider's Blog. 2018-11-13. en-US.
  36. News: Portland artist's design chosen for 2015 Monterey Jazz Festival poster. AXS. 2018-11-13. en-US.
  37. News: Relix/Creative Allies SXSW Party Takes Place Today - Relix Media. 2012-03-15. Relix Media. 2018-11-13. en-US.
  38. Web site: AriZona Iced Tea Celebrated 20 Years – And YOU Designed the Cans! – Social Media for Business Performance. smbp.uwaterloo.ca. en-US. 2018-11-13.
  39. Web site: BevNET Knows How to Pick a Winner - AriZona Goes with Cherry Lime Rickey for New Flavor - BevNET.com. BevNET.com. 27 July 2012. en-US. 2018-11-13.
  40. News: U.S. Polo Assn. Fetes 125 Years. 2015-01-09. License Global. 2018-11-13. en.
  41. Web site: Dangerbird Records Design a custom beer bottle inspired by T. Hardy Morris for Blackstone Brewing Company. Dangerbird. dangerbirdrecords.com. en-US. 2018-11-13.
  42. News: Raleigh's Creative Allies gets Gilmore Girls gig - Raleigh & Company. 2016-12-02. Raleigh & Company. 2018-11-13. en-US.

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