Crakk Explained

Crakk Jeetegaa... Toh Jiyegaa!
Director:Aditya Datt
Cinematography:Mark Hamilton
Editing:Sandeep Kurup
Studio:Action Hero Films
Distributor:Panorama Studios
Runtime:154 minutes[1]
Country:India
Language:Hindi
Budget:45 crore[2] [3] [4]
Gross:17.08 crore[5]

Crakk also known as Crakk - Jeetegaa Toh Jiyegaa! is a 2024 Indian Hindi-language sports action film directed by Aditya Datt and produced by Vidyut Jammwal and Abbas Sayyed under Action Hero Films. It stars Jammwal, Arjun Rampal, Nora Fatehi and Amy Jackson. It was billed as the first-ever extreme sports action film in India.[6]

The film was officially announced on 20 October 2022, and principal photography took place between October 2022 to December 2023 in Poland.

Crakk was released on 23 February 2024 to mixed-to-negative reviews from critics.[7] [8] [9] It eventually become box office bomb earning only 17.08 Crore against budget of 45-60 Crore.

Premise

Siddharth "Siddhu" Dixit, a slum dweller in Mumbai, enters Maidaan, an underground survival sports competition headed by Dev, to unravel the truth about his missing brother Nihal Dixit.[10]

Production

Development

The film was announced on 20 October 2022 with Vidyut Jammwal, Jacqueline Fernandez and Arjun Rampal in the lead roles, to be directed by Aditya Datt.[11] Fernandez was later replaced by Nora Fatehi due to creative differences.[12]

Filming

Under his production banner Action Hero Films, Jammwal collaborated with Datt on the film, which marked their second venture after Commando 3.[13] The shooting was wrapped up on 18 December 2023.

Music

Crakk
Type:soundtrack
Artist:Tanishk Bagchi, MC Square, Vikram Montrose and Mithoon
Released:20 February 2024
Recorded:2022
Genre:Feature film soundtrack
Length:19:43
Language:Hindi
Label:T-Series

The music of the film was composed by Tanishk Bagchi, MC Square, Vikram Montrose and Mithoon while lyrics are written by Gurpreet Saini, Tanishk Bagchi, Shekhar Astitwa, Paradox, Mithoon, Abhinav Shekhar and Vikram Montrose.[14]

The first song titled "Dil Jhoom" was a remake of the titular song from 2011 album Jhoom by Pakistani singer Ali Zafar.[15] [16]

Release

Crakk was released on 23 February 2024.[17] Owing to the negative response, the makers changed the climax for the film's digital release by removing 15 minutes of footage.[18]

Reception

[19]

Dhaval Roy of The Times of India gave 2.5/5 stars and wrote "Crakk: Jeetegaa Toh Jiyegaa delivers on the thrilling action front, offering a refreshing glimpse into the world of extreme sports on the big screen. However, its reliance on predictable tropes and a somewhat underwhelming storyline might leave you wanting more".[20] Ganesh Aaglave of Firstpost gave 2.5/5 stars and wrote "Crakk is high on action and stunts but lacks the thrill and several times tests your patience".[21]

Bollywood Hungama gave 2/5 stars and praised its action sequences, concept and technical aspects, but criticized its script and runtime.[22] Rishil Jogani of Pinkvilla gave 2/5 stars and wrote "Despite being a breakthrough in terms of action in films in India, Crakk ends up as an irredeemable film".[23]

Sonil Dedhia of News18 gave 1/5 stars and wrote "Vidyut Jammwal and Arjun Rampal’s action entertainer is a cheap and dumb down version of Squid Game".[24] Mayur Sanap of Rediff gave 1/5 stars and wrote "With no redeeming qualities whatsoever, Crakk is absolute crap!".[25]

Monika Rawal Kukreja of Hindustan Times wrote "Crakk isn't just calling all adrenaline junkies to enjoy the kick, but it wishes to cater to that particular niche who has a penchant for these extreme sports and action".[26] Rahul Desai of Film Companion wrote "Crakk is needlessly convoluted, long and self-sabotaging".[27]

Notes and References

  1. Web site: Crakk (15) . . 24 February 2024 . 24 February 2024.
  2. Web site: 2024-02-27 . Crakk Box Office Collection Day 4: Vidyut Jammwal's Crakk earns ₹1.02 cr . 2024-03-05 . mint . en.
  3. Web site: Crakk Box Office Collection Day 4: Vidyut Jammwal starrer faces decline . 2024-03-05 . Business Standard.
  4. Web site: Crakk Box Office collection Day 3: Vidyut Jammwal film struggles to keep pace, earns ₹2.75 crore . 2024-03-05 . OTTPlay . en.
  5. Web site: Crakk Box Office. 24 February 2024. Bollywood Hungama. 23 February 2024.
  6. News: Vidyut Jammwal's sports action film 'Crakk' to release in theatres on this date. The Hindu. 10 December 2023. 21 December 2023. 21 December 2023. https://web.archive.org/web/20231221054609/https://www.thehindu.com/entertainment/movies/vidyut-jammwals-sports-action-film-crakk-to-release-in-theatres-on-this-date/article67624229.ece. live.
  7. News: Arjun Rampal and Vidyut Jammwal unveil release date of 'Crakk'. The Times of India. 10 December 2023. 30 December 2023. 16 February 2024. https://web.archive.org/web/20240216171717/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/arjun-rampal-and-vidyut-jammwal-unveil-release-date-of-crakk/articleshow/105877209.cms. live.
  8. Web site: Crakk Teaser OUT: Vidyut Jammwal's fresh and OTT action stunts promise an adrenaline-fueled ride. Pinkvilla. 19 December 2023. 21 December 2023. 21 December 2023. https://web.archive.org/web/20231221054609/https://www.pinkvilla.com/entertainment/news/crakk-teaser-out-vidyut-jammwals-fresh-and-ott-action-stunts-promise-an-adrenaline-fueled-ride-1266233. live.
  9. News: Vidyut Jammwal's 'Crakk' teaser leaves you gasping for air with jaw-dropping sports stunts. The Times of India. 19 December 2023. 30 December 2023. 16 February 2024. https://web.archive.org/web/20240216171734/https://subs.timesofindia.com/subscriptions/config/toiw/switch?lang=1&fv=668. live.
  10. Web site: Crakk teaser featuring Vidyut Jammwal has enough action to bring you on the edge of your seat – Details inside. OTTplay. 21 December 2023. 21 December 2023. https://web.archive.org/web/20231221054611/https://www.ottplay.com/news/crakk-teaser-featuring-vidyut-jammwal-has-enough-action-to-bring-you-on-the-edge-of-your-seat-details-inside/eab9226d4b6. live.
  11. News: Vidyut Jammwal, Jacqueline Fernandez, Arjun Rampal Lead 'Crakk' Extreme Sports Action Film (EXCLUSIVE). Variety. 20 October 2022. 4 June 2024.
  12. Web site: Nora Fatehi replaces Jacqueline Fernandez in Vidyut Jammwal's Crakk – Jeetegaa Toh Jiyegaa. 23 August 2023. Bollywood Hungama. 2 February 2024. 2 February 2024. https://web.archive.org/web/20240202155520/https://www.bollywoodhungama.com/news/bollywood/nora-fatehi-replaces-jacqueline-fernandez-vidyut-jammwals-crakk-jeetegaa-toh-jiyegaa-report/. live.
  13. Web site: Vidyut Jammwal announces his next action flick, Crakk, with Jacqueline Fernandez and Arjun Rampal. OTTplay. 21 December 2023. 21 December 2023. https://web.archive.org/web/20231221054612/https://www.ottplay.com/news/vidyut-jammwal-announces-his-next-action-flick-crakk-with-jacqueline-fernandez-and-arjun-rampal/a11ec133a2136. live.
  14. Web site: 20 February 2024 . Crakk (Original Motion Picture Soundtrack) . 20 February 2024 . JioSaavn.
  15. Web site: 15 January 2023. Ali Zafar Reacts As Vidyut Jammwal's Crakk Announces Remix Of His Hit Track 'Jhoom'. News18. 9 January 2024. https://web.archive.org/web/20240109085416/https://www.news18.com/amp/movies/ali-zafar-reacts-as-vidyut-jammwals-crakk-announces-remix-of-his-hit-track-jhoom-8733371.html. live.
  16. Web site: 15 January 2023. Vidyut Jammwal, Nora Fatehi's Crakk To Feature Remix Of Ali Zafar's Jhoom; Pakistani Singer REACTS. Free Press Journal. 9 January 2024. https://web.archive.org/web/20240109120720/https://www.freepressjournal.in/amp/entertainment/vidyut-jammwal-nora-fatehis-crakk-to-feature-remix-of-ali-zafars-jhoom-pakistani-singer-reacts. live.
  17. Web site: Vidyut Jammwal's sports actioner 'Crakk' gets release date. The New Indian Express. 12 December 2023. 21 December 2023. 21 December 2023. https://web.archive.org/web/20231221054609/https://www.newindianexpress.com/entertainment/hindi/2023/dec/12/vidyut-jammwals-sports-actioner-crakk-gets-release-date-2640637.html. live.
  18. Web site: Vidyut Jammwal, Arjun Rampal's Crakk chopped by 15 minutes for OTT version, makers reveal why they changed the climax. Hindustan Times. 8 May 2024.
  19. Crakk. crakk_jeetega_toh_jiyegaa. m. 29 February 2024.
  20. News: Crakk: Jeetegaa Toh Jiyegaa Movie Review: An action-packed ride that lacks narrative depth. The Times of India.
  21. Web site: Crakk movie review: Vidyut Jammwal-Arjun Rampal starrer sports-actioner fails to give adrenaline rush. Firstpost. 23 February 2024 .
  22. Web site: Crakk – Jeetegaa… Toh Jiyegaa Movie Review: CRAKK fails to deliver the desired impact. Bollywood Hungama. 23 February 2024 .
  23. Web site: Crakk Review: Vidyut Jammwal's exhilerating action ends up as only redeeming factor in this irredeemable film. Pinkvilla. 23 February 2024 .
  24. Web site: Crakk Movie Review: Vidyut Jammwal Is the Only Saving Grace of This Unimpactful Sports Actioner. News18. 23 February 2024 .
  25. Web site: Crakk Review: AVOID!!!. Rediff.
  26. Web site: Crakk movie review: An adrenaline junkie's guide to crack the code for messy, mindless action and sports. Hindustan Times.
  27. Web site: Crakk Review: Cracking Up For All the Wrong Reasons. Film Companion. 23 February 2024 .