Crack (magazine) explained

Crack
Editor Title:Editor
Editor:Louise Brailey
Category:Music
Frequency:Monthly
Format:Newsprint
Publisher:Crack Industries Ltd
Founder:Jake Applebee and Thomas Frost
Founded:2009
Country:United Kingdom
Based:Bristol
Language:English

Crack is a monthly independent music and culture magazine distributed across Europe.

Founded in Bristol in the UK in 2009,[1] the magazine has featured Björk, MF Doom, Lil Yachty,[2] FKA twigs, Gorillaz and Queens of the Stone Age on the cover. The same team, still based in Bristol[3] are also involved with the curation of Simple Things Festival there.[4]

History

Crack was founded in 2009 by graphic designer Jake Applebee and journalism graduate Thomas Frost.[5]

In 2012, they secured the first independent music magazine interview with Flying Lotus ahead of his fourth studio album Until The Quiet Comes.[6]

In 2015, the magazine launched a Berlin edition.[7] In 2017, they launched an edition in Amsterdam.[8]

In May 2019, they launched their 100th issue with Radiohead frontman Thom Yorke.[9]

In 2021 they launched CC Co, a creative agency dubbed 'Crack Creative Company'. CC Co is led by Crack Magazine’s head of content Duncan Harrison, alongside company directors Luke Sutton and Jake Applebee.[10]

Notes and References

  1. Web site: The free-thinking little magazines making a big noise – in pictures. Khomami. Nadia. 26 January 2014. the Guardian. 7 June 2017.
  2. News: Crack launches latest issue with cover shot by James Pearson-Howes. 1 November 2016. It's Nice That. 7 June 2017.
  3. Web site: Who's Here. 26 January 2014. Studio 31. 3 October 2017.
  4. News: Behind the scenes: Crack Magazine. 26 February 2015. STACK magazines. 7 June 2017. en-GB.
  5. Web site: Crack mag: Free magazine startups Upstart. www.jomec.co.uk. en-US. 7 June 2017. https://web.archive.org/web/20150510103154/http://www.jomec.co.uk/upstart/success-stories/free-magazine-startups-2-crack-magazine. 10 May 2015. dead.
  6. Web site: The free-thinking little magazines making a big noise – in pictures. Khomami. Nadia. 2014-01-26. the Guardian. 7 June 2017.
  7. News: 'Crack' Magazine Berlin Launch. 16 April 2015. Savoteur Berlin. 7 June 2017. en.
  8. Web site: Crack Magazine Amsterdam Launch Party with Levon Vincent. Resident Advisor. 7 June 2017.
  9. Web site: Cover story – Thom Yorke: Daydream nation. Crack. 13 August 2019.
  10. Web site: Crack Magazine officially launches creative agency under moniker CC Co. Campaign. 2 June 2024.