Shorttitle: | Cotton Research and Promotion Act |
Longtitle: | An Act to enable cotton growers to establish, finance and carry out a coordinated program of research and promotion to improve the competitive position of, and, to expand markets for cotton. |
Colloquialacronym: | CRPA |
Nickname: | Cotton Research and Promotion Act of 1966 |
Enacted By: | 89th |
Effective Date: | July 13, 1966 |
Public Law Url: | https://www.gpo.gov/fdsys/pkg/STATUTE-80/pdf/STATUTE-80-Pg279.pdf |
Cite Public Law: | 89-502 |
Title Amended: | 7 U.S.C.: Agriculture |
Sections Created: | ยง 2101 et seq. |
Introducedin: | House |
Introducedby: | Harold D. Cooley (D-NC) |
Introduceddate: | March 1, 1966 |
Committees: | House Agriculture |
Passedbody1: | House |
Passeddate1: | March 3, 1966 |
Passedvote1: | 189-183 |
Passedbody2: | Senate |
Passeddate2: | June 15, 1966 |
Passedvote2: | 49-20 |
Conferencedate: | June 16, 1966 |
Passedbody3: | Senate |
Passeddate3: | June 28, 1966 |
Passedvote3: | Agreed |
Passedbody4: | House |
Passeddate4: | June 30, 1966 |
Passedvote4: | Agreed |
Signedpresident: | Lyndon B. Johnson |
Signeddate: | July 13, 1966 |
The Cotton Research and Promotion Act is an act passed by the United States Congress in 1966 in response to the declining market of cotton,[1] in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.
A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".[2]