Cordiant Communications Group Explained

Cordiant Communications Group
Industry:Advertising
Fate:Acquired by WPP Group
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Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001, Cordiant was the eighth-largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.

After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant.[1] In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000).[2] WPP Group purchased and absorbed Cordiant in 2003.[3]

References

Notes and References

  1. Web site: Saatchi & Saatchi becomes Cordiant. 1995-03-17. The Independent. en. 2020-01-23.
  2. News: Publicis, Saatchi & Saatchi Merger Will Create a Traditional Firm. Journal. Sarah Ellison Staff Reporter of The Wall Street. 2000-06-22. Wall Street Journal. 2020-01-23. en-US. 0099-9660.
  3. Web site: WPP snaps up Cordiant with £266m offer. Euromoney. 19 June 2003 . en. 2020-01-23.