WildBrain CPLG explained

WildBrain CPLG
Former Name:Copyright Promotions Licensing Group (1974–2020)
Type:Subsidiary
Traded As:CPLG
Services:Brand licensing
Hq Location City:London
Hq Location Country:England
Parent:DIC Entertainment (2006–2008)
Cookie Jar Entertainment (2008–2012)
WildBrain (2012–present)

WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto[2] and Japan.

History

Private licensing company (1974–2006)

CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,[3] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

DIC and Cookie Jar Group Subsidiary (2006–2012)

In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.[4] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[5]

DHX Media/WildBrain Subsidiary (2012–present)

In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.

In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.

External links

Notes and References

  1. Hoovers Copyright Promotions Licensing Group, LTD http://www.hoovers.com/The-Copyright-Promotions-Licensing-Group-Ltd/--HD__ysjjkryty,src__global--/free-co-dnb_factsheet.xhtml
  2. CPLG.comWeb site: CPLG: News: CPLG opens office in Canada . 2009-04-17 . dead . https://web.archive.org/web/20090531110353/http://www.cplg.com/news/view/6 . 2009-05-31 . Dec 8, 2008
  3. Licensing.biz "CPLG signs Elvis" http://www.licensing.biz/news/420/CPLG-signs-Elvis
  4. KidScreen.com "Cookie Jar Filling up and Cutting Back on Overlap" http://www.kidscreen.com/articles/magazine/20080901/cookie.html?word=cookie&word=jar&word=group&word=cplg Sept 1, 2008
  5. Marketwire.com "Cookie Jar and DIC Entertainment to Merge, Creating Independent Global Children's Entertainment and Education Powerhouse" http://www.marketwire.com/press-release/Cookie-Jar-Entertainment-Inc-871279.html June 20, 2008