Coolhaus Explained

Coolhaus
Type:Private
Founders:Natasha Case and Freya Estreller
Industry:Dairy
Products:Ice cream sandwiches
Ice cream bars
Ice cream floats
Candy bars
Beverages
Location:Los Angeles, California, US

Coolhaus is an American ice cream company based in Los Angeles, California,[1] founded in 2009 by Natasha Case and Freya Estreller.[2] [3] [4]

Coolhaus distributes its items in grocery stores and operates food trucks and ice cream shops.[5]

History

Coolhaus started as an art project in 2008 and grew into a business by 2009.[6] [7] Some Coolhaus flavors have names derived from architects and architectural movements. The co-founders started the company by selling ice cream sandwiches out of a food truck at the Coachella Valley Music and Arts Festival. Demand increased following media inquiries and social media exposure, and Case left her job at Disney to commit full-time to Coolhaus.[8] Coolhaus added trucks in Austin, Texas, in 2010 and New York City in 2011,[9] and opened its first storefront in Culver City, California, in 2011.[10] By 2012, Coolhaus expanded to Miami, Florida. At the time, it had a total of ten trucks and one food cart. Fast Company described Coolhaus as "the first gourmet branded truck with a national reach".[11]

Since 2011, Coolhaus has expanded into retail.[12] In an interview with Entrepreneur, Case explained that retail distribution allows Coolhaus to reach as many consumers as possible.[13] Between the spring of 2011 to the fall of 2014, Coolhaus went from 3 Whole Foods retail partner stores to 2,500.[14] [15] According to Case, the combination of food trucks, retail partnerships, and dedicated storefronts was essential for Coolhaus to achieve its reach.[16] Forbes magazine named Case to its "30 Under 30" for the category "Food & Wine" in 2012.[17]

In 2021, Coolhaus was acquired by The Urgent Company, a subsidiary of food technology start-up Perfect Day.[18] This coincided with Coolhaus adopting Perfect Day's animal-free whey protein in all of their products. In 2023, The Urgent Company, including Coolhaus, was sold to US food tech firm Superlatus,[19] which subsequently was acquired by TRxADE Health Inc.[20]

Reception

Coolhaus placed second out of eight in the rating company Zagat's 2012 feature of New York's best food trucks, as ranked by Zagat editors.[21] [22] InStyle called Coolhaus the "ice cream brand for every craving imaginable".[23] ABC's morning television show Good Morning America posted Coolhaus recipes on its website.[24] [25]

Distribution

, Coolhaus runs two Los Angeles County storefronts in Old Town Pasadena and Culver City Arts District, and operates ice cream trucks and carts in Southern California, New York City, and Dallas. Prepackaged Coolhaus ice cream sandwiches, ice cream pints, and ice cream bars are sold in retail outlets such as Whole Foods, Gelson's Markets, Sprouts Farmers Market, Earth Fare, Fairway Market, Safeway, Publix and Wegman's.[26] Coolhaus is also sold online.[27]

Cookbook

Natasha Case, Freya Estreller, and food writer Kathleen Squires wrote a cookbook called Coolhaus Ice Cream Book. It was published by Houghton Mifflin Harcourt in May 2014.[28] [29] The book has recipes for ice creams, gelatos, sorbets, cookies, toppings, and shakes.[30] [31]

See also

Notes and References

  1. News: Too Cool(haus) for School: An interview with Coolhaus Founders. 2017-05-30. Inc.com. 2017-12-01. en.
  2. Web site: Case . Natasha . 2013-03-27 . How I Did It: Natasha Case, CEO of Coolhaus . dead . https://web.archive.org/web/20141028112140/http://mariashriver.com/blog/2013/03/how-i-did-it-natasha-case-ceo-of-coolhaus/ . 2014-10-28 . 2014-10-30 . Maria Shriver.
  3. Web site: About Coolhaus . . n.d. . Coolhaus official site . 2014-10-30 . dead . https://web.archive.org/web/20141013224809/http://eatcoolhaus.com/about#about_story . 2014-10-13 .
  4. News: Coolhaus Founders Give The Scoop On Starting A Side Hustle. https://web.archive.org/web/20160819025409/http://www.forbes.com/sites/lillyknoepp/2016/08/17/coolhaus-founders-give-the-scoop-on-starting-a-side-hustle/#1cce770c478b. dead. August 19, 2016. Knoepp. Lilly. Forbes. 2017-12-01. en.
  5. News: From Disney to Coolhaus: Natasha Case uses ice cream to bring architecture to the masses. Agrawal. Nina. March 24, 2017. Los Angeles Times. 2017-12-01. en-US. 0458-3035.
  6. News: Shevory . Kristina . 2010-01-20 . Architect, or Whatever . . 2014-10-30.
  7. Web site: Today's Ampersand Women: Natasha Case & Freya Estreller of Coolhaus . Hoen . Tory . 2014-06-05 . MM.LaFleur . 2014-10-30 . 2014-10-28 . https://web.archive.org/web/20141028105802/http://www.mmlafleur.com/2014/06/05/ampersand-women-coolhaus/ . dead .
  8. Web site: Peterson-Withorn . Chase . 2014-09-07 . Dessert Startup Founder Looks To Architecture For Inspiration . 2014-10-30 . Forbes.
  9. Roberts . Lindsey . 2011-08-24 . Food: Coolhaus . . Washington, DC . Hanley Wood.
  10. Web site: Coolhaus in Culver City Opening Tonight: Free Ice Cream . Trachta . Ali . 2011-11-17 . . 2014-10-30.
  11. Web site: Startup Lessons from the Food Truck Revolution . Weber . David . 2012-04-13 . . 2014-10-30.
  12. Web site: Ice-Cream Sandwiches Gone Wild: Five Questions for the Founders of Coolhaus . Spencer . Victoria . 2014-07-10 . . 2014-10-30.
  13. Taylor . Kate . 2014-04-17 . How the Coolhaus Founder Stayed Chill as One Food Truck Became a Frozen Treat Empire . . 2014-10-30.
  14. Web site: Natasha Case: How She Built Her Company From Scratch . Schawbel . Dan . 2014-02-10 . . 2014-10-30.
  15. News: Too Cool(haus) for School: An interview with Coolhaus Founders. 2017-05-30. Inc.com. 2017-12-06. en.
  16. Web site: Natasha Case, CEO and Co-Founder of Coolhaus . Braun . Julie . 2014-07-31 . The Price of Business . 2014-10-30.
  17. . Howard . Caroline . Noer . Michael . 30 under 30 Food & Wine . 2012-12-17 . . 2014-10-30.
  18. Web site: Starostinetskaya . Anna . Ice Cream Brand Coolhaus Ditches Dairy with Help from Perfect Day’s Animal-Free Whey . 2024-05-29 . VegNews.com . en-US.
  19. Web site: Superlatus Takes on Perfect Day’s Animal-Free Brands Through Acquisition of The Urgent Company, Plus Further Surprise Moves . 2024-05-29 . SUPERLATUS . en-US.
  20. Web site: 2023-09-07 . TRxADE Health (NASDAQ:MEDS), Newly Merged With Superlatus, Is Gearing Up To Make Big Splashes In the $151 Billion Snacks Industry with its Acquisition of The Urgent Company Inc. . 2024-05-29 . Yahoo Finance . en-US.
  21. News: Mulcahy . James . 2012-08-20 . New York's 8 Best Food Trucks . dead . . New York City . https://web.archive.org/web/20140413142127/http://blog.zagat.com/2012/08/new-yorks-8-best-food-trucks.html . 2014-04-13 . 2014-10-30.
  22. News: Polland . Jennifer . 2012-08-25 . The 8 Best Food Trucks In New York City . . 2014-10-30.
  23. News: This Ice Cream Brand Has Something for Every Craving Imaginable. InStyle.com. 2017-12-01. en. 2017-12-01. https://web.archive.org/web/20171201132238/http://www.instyle.com/lifestyle/food-drink/coolhaus-ice-cream. dead.
  24. Web site: Good Morning America. Coolhaus' Fried Chicken & Waffle Ice Cream. ABC News. 2014-10-30. Good Morning America.
  25. Web site: Good Morning America. Coolhaus' Candied Bacon Ice Cream and Chocolate Chip Cookie Sandwich. ABC News. 2014-10-30. Good Morning America.
  26. Web site: Where to Find Coolhaus > Retailers . . n.d. . Coolhaus official site . 2014-10-30 . 2014-10-30 . https://web.archive.org/web/20141030072508/https://eatcoolhaus.com/where#where_retailers . dead .
  27. Web site: Coolhaus shop . . n.d. . Coolhaus official site . 2014-10-30 . 2014-10-30 . https://web.archive.org/web/20141030103838/https://eatcoolhaus.com/shop . dead .
  28. Lefferts . Daniel . 2014-06-02 . From Coachella to a Cookbook, Coolhaus Ice Cream Is on the Rise . . 2014-10-30.
  29. Web site: Christensen . Emma . 2014-06-12 . CoolHaus Ice Cream Book by Natasha Case & Freya Estreller . . 2014-10-30.
  30. News: Norland . Linda . 2014-09-15 . 'Coolhaus Ice Cream Book' Filled with Crazy-Awesome Treats . . Fargo, North Dakota . 2014-10-30 . 2014-10-28 . https://web.archive.org/web/20141028101518/http://ndsuspectrum.com/coolhaus-ice-cream-book-filled-with-crazy-awesome-treats/ . dead .
  31. Book: Natasha Case. Freya Estreller. Kathleen Squires. Coolhaus Ice Cream Book: Custom-Built Sandwiches with Crazy-Good Combos of Cookies, Ice Creams, Gelatos, and Sorbets. 2014-10-30. 2014-05-20. Houghton Mifflin Harcourt. 978-0-544-12978-8.

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