Cookpad Explained

Cookpad Inc.
Key People:	Akimitsu Sano (Founder & CEO)
Industry:	Internet
Operating Income:	JPY 1,626 million (FY 2010)
Net Income:	JPY 847 million (FY 2010)
Assets:	JPY 4,508 million (FY 2010)
Equity:	JPY 3,479 million (FY 2010)
Homepage:	English corporate website
Foundation:	Kanagawa, Japan (1997)^[1]
Location:	Tokyo, Japan

Cookpad Inc. is a Japanese food tech company. The company operates "Cookpad", which is Japan’s largest recipe sharing service, with 60 million monthly unique users in Japan and 40 million monthly unique users globally, allowing visitors to upload and search through original, user-created recipes. The firm established its global headquarters in Bristol, UK, and is expanding its business into international markets with offices in the UK, Spain, Indonesia, Lebanon, Brazil, India, Taiwan, Hungary, Greece, Russia and elsewhere. As of 2021, its sites draw around 800 million page views each month.^[2] It went public on the Tokyo Stock Exchange in July 2009.^[3] As of December 2018, Cookpad had more than 5 million registered recipes.^[4]

History

• October 1997: Coin Ltd. established (The predecessor to COOKPAD Inc.)
• March 1998: Launched “Kitchen@coin” as a sharing service for cooking
• June 1999: Changed the service name to “COOKPAD”
• March 2002: Started advertising business
• September 2004: Launched premium service business
• September 2006: Launched the mobile service “MOBAREPI”
• November 2008: Launched MOBAREPI’s premium service
• July 2009: Listed on TSE Mothers
• March 2010: Opened an office in California, USA
• May 2011: Opened an office in Singapore
• June 2016: Acquired Cucumbertown^[5]
• October 2017: Opened an office in Bristol, UK^[6]

External links

• Japan’s Cookpad Recipe Site Sizzles in Stock Debut (Update1)
• A Recipe Site Goes IPO, In Japan (Cookpad)
• Official Polish site
• Official Russian site
• Official US site
• Official Japanese site

Notes and References

1. Web site: Krishna . Priya . With No Frills or Celebrities, Cookpad Is a Global Go-To for Recipes . The New York Times . 18 January 2022 . 26 April 2021.
2. Web site: Krishna . Priya . With No Frills or Celebrities, Cookpad Is a Global Go-To for Recipes . The New York Times . 18 January 2022 . 26 April 2021.
3. News: Toto. Serkan. A Recipe Site Goes IPO, In Japan (Cookpad). Tech Crunch. June 12, 2009.
4. Web site: クックパッド、投稿レシピ数が世界500万品を突破！〜海外進出を加速、マレーシアが新たに加わり70カ国でサービスを展開〜. December 20, 2018.
5. News: Borpuzari . Pranbihanga . Japan's Cookpad acquires Cucumbertown in multi-million dollar deal . The Economic Times . 16 June 2015 . 18 January 2022.
6. Web site: Whale . Alice . International recipe sharing platform chooses Bristol as global HQ . Techspark . 12 October 2017 . 18 January 2022.