Conviva Explained

Conviva is a venture-backed, privately held company, offering services for online video optimization and online video analytics.[1] [2] [3] Conviva is headquartered in Silicon Valley with offices in New York and London.[4]

History

The company was founded as Rinera Networks in 2006 by Hui Zhang and Ion Stoica.[5] [6] The company changed its name from Rinera Networks to Conviva in April 2008.[7] In 2012, Conviva won AlwaysOn Global 250 top private innovative technology companies.[8] $15 million was raised from Time Warner Investments in February 2012.[9]

In 2013, Conviva raised $44 million from Foundation Capital, GGV,[10] and New Enterprise Associates.[11] [12]

In 2017, Conviva raised $40 million, with participation from investors such as Future Fund, NEA, Foundation Capital, and Time Warner Investments.[13] [14]

Technology

Conviva sells a control platform said to preemptively locate video streaming issues and make adjustments to avoid buffering and low quality. The company also provides online video analytics on viewer engagement and video performance.[15]

In February 2013, Conviva launched a Viewer Experience Report, analyzing 22.6 billion streams globally throughout 2012; the report discovered that 39.9% of their customer’s online video streams experienced buffering in 2012.[16] [17] The data showed that, on average, audiences watch 250% more video when there is lower buffering, quicker start time, and higher bitrate.[18]

In 2013, Conviva analyzed global data from 45 billion video streams, seen across more than 1.6 billion individual devices and on more than 400 premium media video players.[19]

Partners

Conviva works with media brands including HBO,[20] ESPN, AEG, Vevo, NBC, Turner, Disney, Yahoo,[21] Sky, and Hulu.[22] The company has worked on live streaming events including the World Cup,[22] Super Bowl,[23] 2010 Vancouver Winter Olympics,[24] March Madness,[25] Wimbledon, and The Masters.[26] In February 2013, Conviva announced a six-year agreement with HBO Go to provide data and video delivery optimization for their TV Everywhere platform.[20]

Conviva has partnerships with leading Online Video Platform (OVP) companies including Brightcove[27] and thePlatform.[28] Conviva also partners with content delivery networks (CDN) including Limelight Networks.[29]

Notes and References

  1. Web site: Kishore . Aditya . Why quality of experience is the most critical metric for internet video profitability | Media Network | Guardian Professional . Theguardian.com . 2013-08-07 . 2013-10-28.
  2. Web site: Conviva named AlwaysOn Global 250 Global Top Private Company for Innovation in Cloud and Infrastructure Technologies - Yahoo Finance . Finance.yahoo.com . 2013-07-10 . 2013-10-28.
  3. Web site: Conviva raises $15M from Time Warner - San Francisco Business Times . Bizjournals.com . 2012-02-06 . 2013-10-28.
  4. Web site: HBO® Signs Six-Year Deal with Conviva for HBO GO® Video Stream Optimization on Select Platforms . FierceCable . 2013-01-23 . 2013-10-28 . https://web.archive.org/web/20131105192313/http://www.fiercecable.com/press-releases/hbo-signs-six-year-deal-conviva-hbo-go-video-stream-optimization-select-pla . 2013-11-05 . dead .
  5. Web site: Conviva Co-Founder Zhang to Deliver Opening Keynote Speech at International Technology Research Event. - Free Online Library . Thefreelibrary.com . 2011-06-03 . 2013-10-28.
  6. Web site: Providing Guaranteed Services Without Per Flow Management . Cseweb.ucsd.edu . 2013-11-05.
  7. Web site: Conviva, Inc.: Private Company Information - Businessweek . https://web.archive.org/web/20090505172735/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=33739056 . dead . May 5, 2009 . Investing.businessweek.com . 2013-10-28.
  8. Web site: Announcing the 2012 AlwaysOn Global 250 Top Private Companies . July 20, 2015 . dead . https://web.archive.org/web/20121115124836/http://alwayson.goingon.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies . November 15, 2012 .
  9. Web site: Venture Capital News: Conviva Cloess $15M Round . Vcnewsdaily.com . 2012-02-06 . 2013-10-28.
  10. Web site: Suite 100 . Conviva | GGV Capital . Ggvc.com . 2013-10-28.
  11. Web site: $15m Series C streams into Conviva | VCVibe.com | Venture Capital, Angel Investing, Funding News, VC Directory . VCVibe.com . 2013-11-05 . https://web.archive.org/web/20131105205202/http://www.vcvibe.com/15m-series-c-streams-into-conviva/ . 2013-11-05 . dead .
  12. Web site: Conviva's Innovative LIVE Media Platform Attracts $20 Million Investment - Center for Technology Transfer and Enterprise Creation - Carnegie Mellon University . Cmu.edu . 2008-08-25 . 2013-10-28 . https://web.archive.org/web/20131105204509/http://www.cmu.edu/cttec/News/2008-news/Conviva%20Investment.html . 2013-11-05 . dead .
  13. Web site: Conviva nabs $40M for AI-based video analytics, now valued around $300M – TechCrunch. techcrunch.com. en-US. 2018-04-17.
  14. News: Conviva Takes $40M in Funding, Plans Product and Sales Expansions. Dreier. Troy. 2017-06-17. Streaming Media Magazine. 2018-04-17.
  15. Web site: Summers . Nick . HBO Extends Conviva Deal By Six Years To Improve HBO GO . Thenextweb.com . 2013-01-23 . 2013-10-28.
  16. Web site: RGB Vet Farassat Joins Conviva | Cable Television News | Broadcast Syndication | Programming . Multichannel.com . 2013-04-15 . 2013-10-28.
  17. Web site: Why Watching The Oscars Will Be Different This Year . Forbes . 2013-02-22 . 2013-10-28.
  18. Web site: News Article . Ibeconnects.com . 2013-06-14 . 2013-10-28.
  19. Web site: Conviva Releases 2014 Viewer Experience Report . https://web.archive.org/web/20140517152208/http://uk.reuters.com/article/2014/03/31/ca-conviva-idUKnBw315202a+100+BSW20140331 . dead . 17 May 2014 . 31 March 2014.
  20. Web site: HBO Inks Six-Year Deal With Video-Optimizer Conviva | Cable Television News | Broadcast Syndication | Programming . Multichannel.com . 2013-01-23 . 2013-10-28.
  21. Web site: Innovator: Hui Zhang's Hiccup-Free Streaming Video . https://web.archive.org/web/20130308132110/http://www.businessweek.com/articles/2013-03-07/innovator-hui-zhangs-hiccup-free-streaming-video . dead . March 8, 2013 . Businessweek . 2013-03-07 . 2013-10-28.
  22. News: World Cup streaming figures smash Super Bowl record. The Independent. 2018-06-25. en-GB.
  23. Web site: Peggy Dau . NAB 2013 Interview: Darren Feher, CEO of Conviva . nScreenMedia . 2013-04-16 . 2013-10-28 . https://web.archive.org/web/20131105185505/http://www.nscreenmedia.com/1/post/2013/04/nab-2013-interview-darren-feher-ceo-of-conviva.html . 2013-11-05 . dead .
  24. Web site: Conviva to Provide Video Streaming Management Platform for NBC's Coverage of the Vancouver... - NEW YORK, Nov. 5 /PRNewswire/ . Prnewswire.com . 2013-10-28.
  25. Web site: NCAA March Madness Live Dunks Record 36.6 Million Video Streams | Cable Television News | Broadcast Syndication | Programming . Multichannel.com . 2013-03-26 . 2013-10-28.
  26. Web site: Stacey Higginbotham . New Conviva CEO Comes From Big Media — Tech News and Analysis . Gigaom.com . 2009-12-18 . 2013-10-28.
  27. Web site: Making Live as Easy as 3-2-1.
  28. Web site: thePlatform Customers Gain Conviva Analytics - Streaming Media Magazine . Streamingmedia.com . 2012-11-09 . 2013-10-28.
  29. Web site: Limelight Teams With Conviva . Light Reading . 2013-10-28.