Continental (magazine) should not be confused with Continental Magazine.
Continental was the quarterly in-flight magazine for Continental Airlines.[1] The magazine was previously published on monthly basis. The Pohly Company, a Boston-based customer communications company, was the long-term publisher.[2] [3] It was read by approximately 55 million passengers a year. On May 2, 2010, Continental agreed to a merger with United Airlines. Subsequently, Continental flights now issue the Hemispheres magazine.