Consumer innovativeness explained

Consumer innovativeness is a construct that deals with how receptive consumers are to new products. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.[1] [2] [3] [4]

Notes and References

  1. Book: Consumer Innovativeness. 10.1002/9781444316568.wiem03009 . Wiley International Encyclopedia of Marketing. 2010. Tellis. Gerard J.. Yin . Eden . 9781405161787 .
  2. Steenkamp . Jan-Benedict . Hofstede . Frenkel ter . Wedel . Michel . A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness . 1251945 . Journal of Marketing . 63 . 2 . 55–69 . 10.2307/1251945 . 1999 .
  3. Goldsmith . Ronald . Hofacker . Charles . Measuring consumer innovativeness . Journal of the Academy of Marketing Science . 19 . 3 . 209–221 . 10.1007/BF02726497 . 1991 .
  4. Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership." Journal of Economic Psychology 21, no. 3 (2000): 233-252.

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