Confluence Outdoor Explained

Confluence Outdoor
Type:Privately owned company
Foundation: (as Confluence Watersports)
Former Name:Confluence Watersports and Confluence Holdings Corp.
Location City:Greenville, South Carolina
Location Country:U.S.
Industry:Paddling sports
Products:Kayaks, canoes, and accessories
Num Employees:> 425 (2014)[1]
Owner:Pelican International

Confluence Outdoor (formerly known as Confluence Watersports) is an American manufacturer of kayaks, canoes, and related accessories. The company comprises seven separate brands which each specialize in paddling sport boats or accessories.

History

American Capital financially sponsored the merger of Wilderness Systems and Mad River Canoe in 1998 to form Confluence Holdings Corporation, known as Confluence Watersports, which it then purchased in 2002.[2]

In 2005, Confluence purchased Watermark, acquiring the Dagger, Harmony Gear, Adventure Technology, and Perception brands. The company then acquired Bomber Gear in 2010.

Sue Rechner joined the company as CEO in 2007, coming from Victorinox Swiss Army.

On April 22, 2014, J.H. Whitney & Company purchased Confluence Holdings Corporation from American Capital. They renamed it Confluence Outdoor and announced plans "to grow the business into a full-service outdoor recreation company."[3] [4]

On December 16, 2019, it was announced that Confluence had been acquired by Pelican International, a Canadian manufacturer of kayaks and other outdoor products.[5]

Brands

Confluence Outdoor manages eight separate brands which each specialize in paddling sport boats or accessories.[6] [7]

Adventure Technology

Manufacturer of kayak paddles.[8]

Boardworks Surf

Distributor of imported stand up paddle boards, surf boards, and accessories.

Dagger Kayaks

Manufacturer of recreational, touring, and whitewater kayaks - including the Alchemy, Axiom, Axis, Katana, Jitsu, Mamba, Mambo, Nomad, Torrent, and Zydeco models.[9] Founded in 1988 based on the success of whitewater and touring kayaks designed by Joe Pulliam.

Harmony Gear

Manufacturer of canoe and kayak accessories - including apparel, fishing accessories, life jackets, paddles, and sprayskirts.[10]

Mad River Canoe

Manufacturer of recreational, sporting, touring, and whitewater canoes - including the Adventure, Caption, Destiny, Expedition, Explorer, Freedom, Heritage, Journey, Legend, Malecite, Outrage, Reflection, Synergy, Serenade, models.[11] Mad River Canoe was founded in 1971 by Jim Henry and Kay Henry in Vermont. The company's Malecite model was created in the Henry's woodshed, becoming their first model and remaining the company's signature model today.

Perception Kayaks

Manufacturer of fishing, recreational, and touring kayaks - including the Carolina, Essence, Expression, Impulse, Prodigy, Tribe, Tribute, and Triumph models.[12] Perception Kayaks was founded by Bill Masters in the early 1970s. The company develops rotational molding of plastic kayaks, reducing the expense and maintenance of kayaks.

Wilderness Systems

Manufacturer of fishing, recreational, and touring kayaks - including the Aspire, Commander, Focus, Pamlico, Pungo, Ride, Tarpon, Tempest, Tsunami, and Zephyr models.[13] Andy Zimmerman and John Sheppard founded Wilderness Systems in 1986 in North Carolina.

Operations

The company operates in a single 300,000-square-foot facility in Greenville, South Carolina, which opened in 2011 and as of 2014 employs over 425 people.

Notes and References

  1. Web site: Company . Confluence Outdoor . July 1, 2014.
  2. News: Confluence Watersports sold to J.H. Whitney, plans to expand outdoor business . SNEWS . April 21, 2014 . July 1, 2014 . Clucas, David.
  3. News: Confluence Watersports sold to equity firm . The Greenville News . April 22, 2014 . July 1, 2014 . White, Woody.
  4. Web site: Company Overview of Confluence Outdoor . https://archive.today/20140702111453/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=94272 . dead . July 2, 2014 . Bloomberg Businessweek . July 1, 2014.
  5. Web site: Pelican Acquires Confluence Outdoor. Paddling Magazine. Staff. December 20, 2019. Paddling Magazine.
  6. News: Confluence Watersports Paddles Against the Economic Tide . Greenville Business Magazine . October 1, 2012 . July 1, 2014 . Mann, Becky . https://web.archive.org/web/20140714201158/http://www.greenvillebusinessmag.com/View-Article/ArticleID/2646/Confluence-Watersports-Paddles-Against-the-Economic-Tide.aspx#sthash.Nbbdu0C0.dpuf . July 14, 2014 . dead .
  7. Web site: Home Page . Confluence Outdoor . July 1, 2014.
  8. Web site: Home Page . Adventure Technology . July 1, 2014.
  9. Web site: Home Page . Dagger Kayaks . July 1, 2014.
  10. Web site: Home Page . Harmony Gear . July 1, 2014.
  11. Web site: Home Page . Mad River Canoe . July 1, 2014.
  12. Web site: Home Page . Perception Kayaks . July 1, 2014.
  13. Web site: Home Page . Wilderness Systems . July 1, 2014.