Conductor (company) explained

Conductor
Type:Private
Industry:Digital marketing
Location:New York City, New York

Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing.[1] [2] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue.[3] [4] [5]

In 2018, it was announced that WeWork would acquire Conductor.[6] [7] However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.[8] [9] [10]

Insight Stream

In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.[11]

The Conductor Foundation

The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing.[12] [13]

History

Conductor was established by Jeremy Duboys and Seth Besmertnik in New York City in 2006.[14] [15]

In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received US$20 million in financing.[14] [16]

In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.

In March 2018, it was announced that WeWork was acquiring Conductor.[6] [7] On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork.[17] [18]

On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding.[19]

On February 7, 2023, Conductor acquired enterprise SEO platform Search Metrics for undisclosed terms.https://searchengineland.com/conductor-acquires-searchmetrics-392726

Notes and References

  1. https://techcrunch.com/2015/02/12/conductor-proves-web-presence-management-is-a-real-thing-with-27-million-in-series-d/ Conductor Proves Web Presence Management Is A Real Thing
  2. https://www.conductor.com/conductor-searchlight/ Content & SEO technology with proven workflows that guide you to revenue
  3. https://www.entrepreneur.com/article/229776 Playing to Win: How Gamification Helped Boost This Company's Sales
  4. https://www.conductor.com/ Conductor Platform Website
  5. Web site: Enterprise SEO Platform & Content Marketing Software . 2021-03-04 . Conductor . en-US.
  6. Web site: WeWork acquires SEO and marketing company Conductor – TechCrunch . 2018-03-08 . beta.techcrunch.com . en-US.
  7. Web site: WeWork . WeWork + Conductor . 2018-03-08 . WeWork . en-US.
  8. Web site: 2019-12-12 . WeWork Sells Conductor Unit Back to the Founder . live . https://web.archive.org/web/20191212200816/https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder . 2019-12-12 . 2019-12-13 . Bloomberg.com.
  9. Web site: Conductor execs buy their company back from WeWork . 2019-12-13 . TechCrunch . en-US.
  10. Web site: Besmertnik . Seth . 2019-12-12 . From We to Us: A Company of 250+ Co-Founders . 2020-11-22 . www.linkedin.com.
  11. https://martechtoday.com/conductor-adds-insight-stream-searchlight-platform-191759 Conductor adds Insight Stream to its Searchlight platform
  12. https://www.conductor.com/foundation/ The Conductor Foundation Homepage
  13. http://www.marketwired.com/press-release/the-conductor-foundation-now-accepting-applicants-for-2013-seo-grant-1692836.htm The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
  14. https://www.inc.com/profile/conductor Conductor provides search engine optimization measurement and optimization tools.
  15. http://www.crainsnewyork.com/gallery/20131206/FEATURES/120909999/41 Best Places to Work 2013
  16. https://thenextweb.com/insider/2012/10/30/some-say-the-seo-industry-is-dying-conductor-raises-20m-to-try-and-transform-it/ Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
  17. Web site: 2019-12-12 . WeWork sells Conductor back to co-founder Seth Besmertnik . 2019-12-13 . CNBC . en.
  18. Web site: SEO Software for Marketing Agency . 2021-07-09 . en-US.
  19. Web site: Southern . Matt G. . February 16, 2022 . Conductor Acquires ContentKing To Offer Real-time SEO Monitoring . September 22, 2022 . Search Engine Journal.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Conductor (company)".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.