Comparison of mobile CRM systems explained

This article is a comparison of notable mobile CRM systems.

ERP systems are considered a superset of CRM systems.

Introduction

The market for mobile CRM applications is currently seeing record growth as new products and services around mobile CRM are being developed. The benefits of mobile CRM application have been demonstrated in a paper by Grandhi & Chugh (2012) through the case of Dow Corning and DirecTV where the introduction of SAP CRM system helped to improve their customer relations.^[1] Analysis of the two organisations revealed that mobile CRM applications are not only helping them to improve relationship with customers, but also helping to reduce the costs of acquiring new customers.

General

Only stable releases are considered.

System	Creator	Last Updated	Android Tablet Application	iOS Tablet Application	Mobile Platforms	Offline Access	Free Mobile Access
Base CRM	Base CRM				iOS,^[2] Android,^[3] Windows Phone^[4]
Capsule (CRM)	Zestia Ltd.				iOS,^[5] Android,^[6]
Microsoft Dynamics CRM	Microsoft	2015	/Third Party	/Third party	Windows Phone^[7]
Oracle CRM	Oracle Corporation	2013			iOS,^[8] Android^[9]
Pipedrive	Pipedrive				iOS,^[10] Android,^[11]
Salesforce^[12]	Marc Benioff	2013			iOS,^[13] Android^[14]
SAP CRM	SAP	2013			iOS,^[15] Android^[16]
SugarCRM	SugarCRM	2019			iOS,^[17] Android^[18]
Zoho CRM	ZOHO Corporation	2019			iOS,^[19] Android^[20]

See also

• Comparison of CRM systems
• List of ERP software packages (Enterprise Resource Planning)
• Customer relationship management (CRM)

Notes and References

1. Grandhi, S & Chugh, R 2012, ‘Strategic Value of Mobile CRM Applications: A Review of Mobile CRM at Dow Corning and DirecTV’, International Proceedings of Computer Science and Information Technology, vol. 36, pp.405-410. http://www.ipcsit.com/vol36/075-ICIIM2012-M40003.pdf
2. Web site: Base CRM and Sales Tracking. Apple. 5 June 2013.
3. Web site: Base CRM and Sales Tracking. Google. 5 June 2013.
4. Web site: Base CRM. Microsoft. 5 June 2013.
5. Web site: Capsule CRM on the App Store. Apple. 5 December 2019.
6. Web site: Capsule CRM Android App . Google. 5 December 2019.
7. Web site: Activity Feeds. Microsoft. 5 June 2013.
8. Web site: Oracle CRM On Demand Connected Mobile Sales. Apple. 5 June 2013.
9. Web site: Oracle Fusion Mobile Sales. Google. 5 June 2013.
10. Web site: Pipedrive Sales Management IOS app on iTunes. Apple. 21 Mar 2016.
11. Web site: Pipedrive Sales Management Android App . Google. 2 March 2016.
12. Web site: Salesforce CRM comparison . Salesforce .
13. Web site: Salesforce Mobile. Apple. 5 June 2013.
14. Web site: Salesforce Mobile. Google. 5 June 2013.
15. Web site: SAP CRM Sales. Apple. 5 June 2013.
16. Web site: SAP CRM Sales. Google. 5 June 2013.
17. Web site: SugarCRM Mobile. Apple. 23 July 2019.
18. Web site: SugarCRM Mobile. Google. 23 July 2019.
19. Web site: Zoho CRM - Sales & Marketing. Apple. 23 July 2019.
20. Web site: Zoho CRM - Sales & Marketing. Google. 23 July 2019.