Company (24kGoldn song) explained

Company
Type:single
Artist:24kGoldn featuring Future
Album:El Dorado
Released:April 27, 2021
Genre:Trap
Length:3:33
Chronology:24kGoldn
Prev Title:Love or Lust
Prev Year:2021
Next Title:Monsters
Next Year:2021

"Company" is a song by American rapper 24kGoldn featuring American rapper Future. It was sent to rhythmic contemporary radio in the United States on April 27, 2021 as the fifth single from the former's debut studio album El Dorado (2021).[1] The song was produced by Nick Mira, Omer Fedi and Blake Slatkin.

Composition

The song contains a melodic, up-tempo guitar-driven instrumental[2] with a trap bass.[3] The lyrics center on the rappers' hedonistic lifestyles;[4] 24kGoldn sings about the women who keep him company.[5]

Critical reception

Mitch Findlay of HotNewHipHop commented that Future "doesn't disappoint" in the song. Kyann-Sian Williams of NME wrote that 24kGoldn "holds his own" with Future on the song, even more so than on the song "Coco".[6] Chris DeVille of Stereogum stated that "He finds a grittier mode on the hard-nosed 'Company' alongside Future".[7]

Music video

The music video was directed by Daps and released on May 26, 2021. It pays homage to the film Coming to America[8] and its setting resembles the Joffer estate from the film, complete with golden accents and occupied by many beautiful women. It begins with 24kGoldn surrounded by a number of women in a room. He walks through the mansion before Future appears in a bathtub filled with gold jewelry, accompanied by two women and wearing diamonds on his wrist.[9] [10] In a recurring shot, the rappers perform their verses on a plush red couch while a party happens around them. Toward the end of the video, 24kGoldn and various women are shown covered in glow-in-the-dark neon body paint and dancing in a dark, empty void.

Charts

Chart (2021)! scope="col"
Peak
position
New Zealand Hot Singles (RMNZ)[11] 37

Notes and References

  1. Web site: Top 40 Rhythmic Future Releases R&B Song and Hip-Hop Music Release Dates .... April 25, 2021. All Access. https://web.archive.org/web/20210425021634/https://www.allaccess.com/top40-rhythmic/future-releases. April 25, 2021. dead.
  2. Web site: Findlay . Mitch . 24kGoldn & Future Put In Work On "Company" . . 1 August 2023 . March 26, 2021.
  3. Web site: 24kGoldn – 'El Dorado' review: a pop-rap superstar is born. AllMusic. March 26, 2021. March 26, 2021.
  4. Web site: Powell . Jon . 24kGoldn connects with Future for "Company" visual . . 1 August 2023 . June 1, 2021.
  5. Web site: Gebreyes . Rahel . 24kGoldn Breaks Down The Meaning Of "Company" . . 1 August 2023 . April 30, 2021.
  6. Web site: 24kGoldn – 'El Dorado' review: a pop-rap superstar is born. NME. Williams. Kyann-Sian. March 26, 2021. March 26, 2021.
  7. Web site: DeVille . Chris . We're About To Find Out If 24kGoldn Can Keep That "Mood" Momentum Going . . 1 August 2023 . March 29, 2021.
  8. Web site: Robinson . Joshua . 24kGoldn & Future Get Treated Like Royalty In "Company" Music Video . HotNewHipHop . 1 August 2023 . May 27, 2021.
  9. Web site: Okon . Wongo . 24kGoldn And Future Seek 'Company' From A Plethora Of Women In Their Carefree New Video . . 1 August 2023 . May 26, 2021.
  10. Web site: Santiago . Elliot . 24kGoldn Releases Music Video for "Company" Featuring Future . . 1 August 2023 . May 26, 2021.
  11. Web site: NZ Hot Singles Chart. Recorded Music NZ. April 5, 2021. August 1, 2023.