The Compagnie générale du Maroc (General Company of Morocco), known as "Genaroc", is a French financial holding company founded in February 1912 by a consortium of French banks headed by the Bank of Paris and the Netherlands.
In 1914, it teamed with to create the Moroccan Society of Distribution of Water, Gas and Electricity (SMD).
It then took part in the creation of the (Railway Company of Morocco), and it became one of the two main shareholders of the (Franco-Spanish Company of the Tangier Railway in Fez).