Como Si No Importara Explained

Como Si No Importara
Cover:Como Si No Importara artwork.jpg
Border:yes
Type:single
Artist:Emilia and Duki
Album:Tú Crees en Mí?
Language:Spanish
Genre:
Label:Sony Latin
Producer:
  • Big One
Chronology:Emilia
Prev Title:Perreito Salvaje
Prev Year:2021
Next Title:Rápido Lento
Next Year:2021

"Como Si No Importara" (English: "As If It Doesn't Matter") is a song by Argentine singer Emilia and Argentine rapper Duki. They wrote it along with FMK and its producer, Big One. The song was released on July 13, 2021, through Sony Music Latin, as the lead single from Emilia's debut studio album, Tú Crees en Mí? (2022).

The song received a nomination for the 2022 Premios Tu Música Urbano in the Video Of The Year category. "Como Si No Importara" peaked at number three on the Billboard Argentina Hot 100 and reached the top 20 in Paraguay and Uruguay. It was also the first song by the singers to chart on the Billboard Global Excl. US, peaking at number 126.

Background and composition

On July 11, 2021, the singers mysteriously replied to each other's tweets with song snippets, causing fans to conspire about a collaboration.[1] The official announcement of the single, along with a preview, was posted by Emilia on her social media one day before the release, on July 12, 2021.

Emilia said about the song: "It started my new musical era, and I feel with it an essence and identity of what I feel I wanted to be. I had the pleasure of sharing it with Duki, who is an artist and a reference that inspires me a lot."[2]

Music video

The music video shoot took place in a penthouse in North Miami, Florida. "It is rumored that Frank Sinatra stayed in this penthouse during his best moments, and I thought it was ideal for an intimate encounter between the two artists, immersed in a luxurious vintage aesthetic", said Argentine director Martin Seipel, who also produced some of her previous songs like "Perreito Salvaje".[3] [4]

Live performances

On February 24, 2022, Emilia and Duki performed "Como Si No Importara" for the first time at the Premios Lo Nuestro.[5]

Charts

Weekly charts

Chart (2021)Peak
position
Argentina Hot 100 (Billboard)[6] 3
Global Excl. US (Billboard)[7] 126
Paraguay (Monitor Latino)[8] 9
Spain (PROMUSICAE)[9] 88
Uruguay (Monitor Latino)[10] 16

Monthly charts

Chart (2021)Peak
position
Paraguay (SGP)[11] 11
Uruguay (CUD)[12] 2

Notes and References

  1. Web site: Davila . Paulina . Emilia y Duki, una colaboración bomba . Expreso . May 4, 2023 . July 14, 2021 . es . October 25, 2021 . https://web.archive.org/web/20211025150607/https://www.expreso.ec/ocio/emilia-duki-colaboracion-bomba-108314.html . live .
  2. Emilia Breaks Down 5 Essential Tracks on Debut Album 'Tu Crees En Mi?' . . May 4, 2023 . June 3, 2022 . July 14, 2022 . https://web.archive.org/web/20220714173159/https://www.billboard.com/music/latin/emilia-tu-crees-en-mi-album-essential-tracks-1235081621/ . live .
  3. Web site: Emilia y Duki le cantan al amor secreto en "Como Si No Importara" . . May 4, 2023 . July 14, 2021 . es . April 4, 2023 . https://web.archive.org/web/20230404235643/https://billboard.com.ar/emilia-y-duki-le-cantan-al-amor-secreto-en-como-si-no-importara/ . live .
  4. Web site: Emilia se une a Duki en "Como si no importara" . . May 4, 2023 . July 15, 2021 . es . December 8, 2022 . https://web.archive.org/web/20221208003504/https://www.sonymusiclatin.com/emilia-se-une-a-duki-en-como-si-no-importara/ . live .
  5. Web site: Duki y Emilia Mernes cantaron en vivo "Como si no importara" en los Premios Lo Nuestro 2022 . Via Pais . May 6, 2023 . February 25, 2022 . es . June 7, 2022 . https://web.archive.org/web/20220607021114/https://viapais.com.ar/urbano/duki-y-emilia-mernes-cantaron-en-vivo-como-si-no-importara-en-los-premios-lo-nuestro-2022/ . live .
  6. Emilia Chart History (Argentina Hot 100) . . May 4, 2023 . May 24, 2022 . https://web.archive.org/web/20220524021516/https://www.billboard.com/artist/emilia/chart-history/arg/ . live .
  7. Emilia Chart History (Billboard Global Excl. US) . . May 4, 2023 . March 6, 2023 . https://web.archive.org/web/20230306013048/https://www.billboard.com/artist/emilia/chart-history/glx/ . live .
  8. Web site: Top 20 Paraguay – General – Del 17 al 23 de Enero, 2022 . . es . June 26, 2023 .
  9. Web site: Como Si No Importara - Emilia & Duki . . elportaldemusica.es . es . May 4, 2023 . December 1, 2022 . https://web.archive.org/web/20221201164415/https://elportaldemusica.es/single/emilia-duki-como-si-no-importara . live .
  10. Web site: Top 20 Uruguay – General – Del 6 al 12 de Septiembre, 2021 . . May 4, 2023 . es . May 24, 2022 . https://web.archive.org/web/20220524021505/http://charts.monitorlatino.com/top20/Print/uruguay/general/20210906 . live .
  11. Web site: Enero – TOP #100 de canciones de SGP . Sociedad de Gestión de Productores Fonográficos del Paraguay . es . May 4, 2023 . April 4, 2023 . https://web.archive.org/web/20230404043600/https://www.sgp.com.py/listado/145/enero-top-100-de-canciones-de-sgp . live .
  12. Web site: Novedades - Cámara Uruguaya del Disco . . May 6, 2023 . es . September 6, 2021 . https://web.archive.org/web/20210906100812/https://cudisco.org/ . live .

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