Communication Arts Explained

Communication Arts
Frequency:Bi-monthly
Format:Magazine
Website
Circulation:21,000
Company:Coyne & Blanchard, Inc.
Publisher:Patrick Coyne
Founder:Richard Coyne
Robert Blanchard
Founded:1959
Firstdate:August 1959
Country:United States of America
Based:Menlo Park, California
Language:English
Website:www.commarts.com
Issn:0010-3519

Communication Arts (acronym: CA) is the largest international trade journal of visual communication. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine's coverage includes graphic design, advertising, photography, illustration, typography and interactive media. The magazine continues to be edited and published under the guidance of Coyne's son Patrick Coyne. Currently, Communication Arts publishes six issues a year and hosts six creative competitions in graphic design, advertising, photography, illustration, typography and interactive media and two websites, commarts.com and creativehotlist.com.

History

The magazine was established in 1959. The first issue debuted in August 1959 as the Journal of Commercial Art.[1] Among a number of innovations, it was the first U.S. magazine printed by offset lithography.[2]

After Blanchard left to go into business by himself, Coyne, along with his wife Jean and a small staff, continued to write, design, and produce the magazine. Eventually, paid circulation increased to 38,000.

As of 2021, CA's paid circulation was about 21,000,[3] down from 59,429 in 2009.[4]

Competitions

To generate additional income and editorial content, the magazine began an annual juried competition in 1960. Within a few years, the annual competition grew, and eventually segmented into four annual competitions: graphic design, advertising, photography, and illustration. A fifth competition, interactive, was added in 1995 and since early 2011, CA also introduces a typography competition. All the Communication Arts competitions are juried by creative professionals. The judges hand out awards based on creativity and not ROI.[5]

Websites

CA was the first major design publication to launch a web presence in 1995.[6] In addition to showcasing creative work in visual communications, it included job listings. The jobs section grew, and was relaunched in 2001 as a standalone website, Creative Hotlist.[7] These two websites receive approximately three million page views and 250,000 unique visitors per month.[8]

Notes and References

  1. The Journal of Commercial Art, Vol. 1, #1, August 1959, Palo Alto, California
  2. “Yesterday in CA”, Communication Arts, Vol. 31, #2
  3. https://www.commarts.com/content/files/advertise/MediaKit_2021.pdf Media Kit 2021
  4. http://www.commarts.com/download/mediaInfo.pdf Media info
  5. Web site: Fragkogiannis . Filippos . 17 October 2022 . Communication Arts 2023 Award of Excellence (Typography) . live . https://web.archive.org/web/20231005235145/https://filipposfragkogiannis.com/news/award/communication-arts-2023-award-of-excellence-typography . 5 October 2023 . 12 October 2023 . Filippos Fragkogiannis.
  6. http://www.audreylynn.net/MIPA/MIPA_Resources.html http://www.audreylynn.net/MIPA/MIPA_Resources.html
  7. Web site: Job Search Creative Talent . live . https://web.archive.org/web/20230502131945/https://www.creativehotlist.com/ . May 2, 2023 . June 5, 2023 . Creative Hotlist . Communication Arts.
  8. Web site: Communication Arts Media Kit | Website . October 23, 2008 . dead . https://web.archive.org/web/20081217070426/http://www.commarts.com/advertise/web_overview.html . December 17, 2008 .