ColourPop Cosmetics explained

ColourPop Cosmetics
Industry:Cosmetics
Predecessors:-->
Successors:-->
Founded:2014
Founder:Laura Nelson
John Nelson
Hq Location City:Oxnard, California
Areas Served:-->
Owners:-->
Parent:Seed Beauty

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target.[1] [2] They predominantly make products for the eyes, lips, and face.[3]

Their brand is known for their affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in social media. Their makeup is also cruelty-free (meaning without the testing of animals.)

The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.

ColourPop has won make up beauty awards from Glamour (2020), Allure (2019), Influenster (2018), Temptalia (2018, 2019), and OK! (2018).[4]

History

Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands.[5] ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own Kylie Cosmetics and KKW Beauty.[6] [7] The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017.[8] In 2018, ColourPop became available in select Ulta Beauty stores.[9]

On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades.[10] In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer.[11]

Collaborations

ColourPop has collaborated on collections with media brands such as Disney and Sanrio, and other properties such as Match.com and Halo Top Creamery.[12] [13] [14] [15]

ColourPop is also known for creating collaborative products with several YouTube and social media celebrities including Isabelle Fuhrman, Karrueche Tran, Zoella, Becky G, Alexis Ren, and Jenn Im.[16] [17] [18] In October 2019, Youtuber Safiya Nygaard released her lipsticks with Colourpop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.[19] [20]

In July 2022, ColourPop announced their collaboration with global K-pop sensation BTS which is inspired by the BT21 animated characters.[21] [22]

See also

External links

Notes and References

  1. Web site: Donahue . Rosemary . ColourPop Is Reportedly Coming to Ulta Stores and Ulta.com This Month . Allure . 9 May 2018.
  2. Web site: Hussein . Jennifer . ColourPop for Target Has Officially Hit the Mega-Retailer's Shelves . Allure . 13 August 2024.
  3. Web site: Jacques . Renee . This Is Why the Internet Is Obsessed With ColourPop . Allure . 1 April 2020.
  4. Web site: About Us ColourPop. 2021-12-02. colourpop.com.
  5. Web site: Schiffer . Jessica . The Secret Company Behind KKW Beauty and Kylie Cosmetics . InStyle . 21 October 2018.
  6. Web site: Morrill. Hannah. Exclusive First Look: My Little Pony x Colourpop Limited-Edition Collection . Elle . 10 May 2018.
  7. Web site: Kaloi . Stephanie . 2021-03-18 . The Untold Truth Of ColourPop Cosmetics . 2023-11-07 . The List . en-US.
  8. Web site: Granero . Kristin . This budget-friendly beauty brand is now at Sephora — and we're obsessed! . Today. 10 May 2018.
  9. Web site: ColourPop makes an entrance at Ulta. Wylie. Melissa. 26 February 2018. www.bizjournals.com. 2019-11-06.
  10. Web site: Donahue . Rosemary . ColourPop Is Launching a No Filter Foundation in 42 Shades . Allure . 18 June 2018.
  11. Web site: Achieve the Ultimate No Makeup, Makeup Look with ColourPop's First Tinted Moisturizer. HYPEBAE. 2020-02-13.
  12. Web site: Borovic . Kali . 2021-12-23 . 2021 Disney & ColourPop Collabs You May Have Missed . 2022-03-31 . TheList.com . en-US.
  13. Web site: Denton . Elizabeth . 2016-10-31 . The ColourPop x Hello Kitty Collection Is Back In Stock . 2022-03-31 . Allure . en-US.
  14. Web site: The ColourPop x Match.com Lipstick Will Donate $1 For Every Product Sold To GLAM4GOOD . 2022-03-31 . Bustle . en.
  15. Web site: Hoshikawa . Karina . Colourpop x Halo Top Is The Cutest Beauty Collab Of The Summer . 2022-03-31 . www.refinery29.com . en.
  16. News: Navarro . Andrea . 2016-05-27 . Jenn Im's ColourPop Collection Is ALREADY Selling Out . en . Teen Vogue . 2017-11-22.
  17. Web site: August 17, 2017 . ColourPop Is Coming To Sephora! Our Top Ten CoulourPop Collabs . February 4, 2020 . Fashion Bomb Daily.
  18. Web site: Wischhover . Cheryl . January 22, 2016 . HOW COLOURPOP BECAME THE MOST POPULAR (AND MOST MYSTERIOUS) BEAUTY BRAND ON THE INTERNET . February 4, 2020 . Fashionista.com.
  19. Web site: Tatas . Marina . 2019-10-04 . What's in the Colourpop x Safiya Nygaard Halloween collection? Finder . 2019-11-06 . finder.com.au . en-AU.
  20. Web site: This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety . 2019-11-06 . Allure . en.
  21. Web site: BTS x BT21 ColourPop Cosmetics collaboration: All you need to know. . Sportskeeda . December 26, 2022.
  22. Web site: Fu . Natalie . ColourPop teams up with BTS for the most adorable BT21 makeup collection! . Daily Vanity . December 26, 2022.

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