DeLuxe Color[1] or Deluxe color or Color by DeLuxe[2] is Deluxe Laboratories brand of color process for motion pictures. DeLuxe Color is Eastmancolor-based, with certain adaptations for improved compositing for printing (similar to Technicolor's "selective printing") and for mass-production of prints. Eastmancolor, first introduced in 1950, was one of the first widely-successful "single strip color" processes, and eventually displaced three-strip Technicolor.[3]
Color by DeLuxe (sometimes with a space before the L) became a popular, vivid and stable process for filmed color television series from the mid 1960s, especially by 20th Century-Fox Television studios.
DeLuxe also offers "Showprints" (usually supplied to premieres in Los Angeles and New York).[4] "Showprint" is DeLuxe's proprietary name for an "EK" (for "Eastman Kodak"), the generic name for a release print made directly from the original camera negative instead of from an internegative.[5] [6]