Color*Iz Explained

Color*Iz
Type:ep
Artist:Iz*One
Cover:ColorIZalbumcover.jpg
Caption:Digital and "Color" version cover
Border:yes
Recorded:September – October 2018
Length:25:27 (Digital)
30:06 (Physical)
Next Title:Heart*Iz
Next Year:2019

Color*Iz (stylized in all caps; pronounced "colorize") is the debut extended play (EP) by South Korean–Japanese girl group Iz*One, a project group formed through the 2018 Mnet reality competition show Produce 48. The album was released on October 29, 2018 by Off the Record Entertainment.[1] It is available in two versions: "Rose" and "Color", and contains seven tracks (eight for the physical edition) with "La Vie en Rose" as its lead single.

The album broke the record for highest first week sales of a debut album by a girl group and became the fourth highest first week sales of an album by a South Korean girl group on Hanteo. It debuted atop both the Oricon Weekly Album Chart and Oricon Weekly Digital Album Chart in Japan while in South Korea, it charted at number two on the Gaon Album Chart on its first week. Color Iz also peaked at number nine on Billboards World Albums chart while "La Vie en Rose" peaked at number six on the World Digital Songs chart, making Iz*One only the eighth Korean girl group to have their debut release appear on both the World Albums and World Digital Songs charts.

Background and release

Iz*One was formed through the reality show Produce 48, the third season of Mnet's Produce 101 series of competition shows, in collaboration with Yasushi Akimoto's AKB48 Group, which aimed to create a "global" girl group primarily active in both South Korea and Japan.[2] [3] With the show wrapping up in August 2018, the group's label, Off the Record, announced that Iz*One will make their official debut later that year in October.[4] Iz*One immediately started preparations for their debut after the show's finale and the members were put on a tight schedule as they recorded their debut album and filmed for various shows and their title track's music video, making it difficult for member Chaewon who also had to prepare for the College Scholastic Ability Test in South Korea.[5]

The debut EP, titled Color*Iz, was announced two weeks prior to its release. Iz*One completed filming the music video for the album's lead single, "La Vie en Rose" on October 18, 2018.[6]

Color*Iz was released October 29, 2018, along with the lead single's music video, through various music platforms, including Melon, Apple Music and Spotify.[7] On November 4, 2018, Iz*One released a choreography video of "La Vie en Rose" on YouTube[8]

Composition

The lead single "La Vie en Rose" is described by Billboard as a vibrant, groovy electropop track that blends a wide range of elements like ambient synths, stomping beats, tinny snare and echoing strings.[9] The album also contains Iz*One's versions of "We Together", "You're in Love, Right?" and "As We Dream" which were featured on and originally performed by the contestants of Produce 48.[10]

Promotion

Iz*One held a debut showcase concert, entitled "COLOR*IZ Show-Con", on October 29, 2018 at the Olympic Hall in Seoul, South Korea. The tickets to the showcase were sold-out within a minute of being on sale.[11] The showcase was broadcast live on YouTube and Facebook.[12] The group filmed for the South Korean variety show Idol Room on October 17, and the episode was aired on October 30 on JTBC.[13] They also appeared on the October 31 episode of Weekly Idol.[14]

The group made their debut stage on November 1, performing "O' My!" and "La Vie en Rose" on Mnet's M Countdown,[15] followed by KBS' Music Bank and MBC's Show! Music Core.[16] [17] The group earned their first music show win on November 8, 2018 on M! Countdown, making them the fastest female group to win on a music show since debuting with a record of 10 days.[18]

Music video

The official music video for "La Vie en Rose" is inspired by the color red, as the title is French for "The Life in Pink", with the twelve members seen singing and dancing in red-and-leather outfits. It was choreographed entirely by Chae Da-som, with the exception of the pre-chorus which was modified by member Kwon Eun-bi. It achieved more than 4.5million views in the first 24 hours of its release on YouTube, surpassing the previous record held by Stray Kids for most views of a K-pop group's debut music video within 24 hours.[19] Four days later, the music video exceeded 10million views on YouTube.[20]

Reception

Tamar Herman of Billboard opined that the lead single is "Captivating from the get-go" and that the group served up an introductory track that is "all at once powerful and delicate". She further added that "Rather than coming off as contradictory, the duality featured in Iz*One's debut song and video hints to the act's potential amid one of the most experimental pop music scenes in the world and highlights why these 12 were handpicked from among the nearly 100 women who competed for a spot in the group on this year's Produce 48".

Commercial performance

South Korea's Hanteo Chart reported that Color*Iz broke the record for highest first week sales of a debut album for girl groups by selling more than 34,000 units on the day of its release.[21] [22] The album also topped the iTunes Album Chart in ten countries, including Indonesia, Israel, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam, on its first week.[23] [24] Iz*One subsequently became the fourth highest K-pop girl group in first week album sales after selling of about 80,000 copies, as recorded by Hanteo.[25] Color Iz charted at number two on the Gaon Album Chart on its first week, while the single "La vie en Rose" charted at number 14 on the Gaon Digital Chart.[26] [27] All seven tracks debuted on the Gaon Download Chart and with only three days to accumulate points, the album charted at number 4 on the Monthly Gaon Album Chart, selling 98,311 copies in October.[28] [29] In Japan, the album debuted atop both the Oricon Weekly Album Chart and Oricon Weekly Digital Album Chart, selling 12,000 physical copies and 3,000 digital copies respectively for the week of October 29 – November 4, 2018.[30] The album also charted at number nine on Billboards World Albums chart while "La Vie en Rose" debuted at number six on the World Digital Songs chart. According to Nielsen Music, it sold 1,000 copies from October 26 to November 1 and was the week's best-selling k-pop song. Iz*One became only the eight Korean girl group to have their debut release appear on both the World Albums and World Digital Songs charts.[31]

Track listing

Credits adapted from Melon and Apple Music.[32]

Charts

Weekly charts

Chart (2018)Peak
position
French Digital Albums (SNEP)[33] 184
Japan Hot Albums (Billboard)[34] 3
South Korean Albums (Gaon)2
US World Albums (Billboard)[35] 9

Year-end charts

Release history

RegionDateFormatLabel
South KoreaOctober 29, 2018
<-- Do not change to "Worldwide". No music platform or release is ever available in every country on Earth, so "Various" is used. -->VariousDigital download, streaming

Notes and References

  1. Web site: 아이즈원 측 "29일 쇼콘으로 데뷔 확정"(공식입장). MBN. Ahn. Yun-ji. October 19, 2018. October 16, 2018. ko.
  2. News: [공식입장] "'프듀'·'AKB48' 컬래버"...'프로듀스48' 내년 방송 확정]. November 29, 2017. X Sports News. October 29, 2018. ko.
  3. News: 96 girls from Korea, Japan to vie for 'Produce 48' in June. Cho. Yun-myung. April 11, 2018. The Korean Herald. October 30, 2018. en.
  4. Web site: Japanese-Korean project group IZ*ONE to debut in October. Inquirer. Clarissa. Inao. October 19, 2018. September 6, 2018.
  5. IZ*ONE Talk New Album 'COLOR*IZ,' Dream Collaborations & More. Cho. Yun-myung. November 29, 2018. Billboard. December 1, 2018.
  6. Web site: [단독] "반전 예고" 아이즈원, MV 촬영까지 완료…데뷔 준비 끝]. Osen. Jung. Ji-won. October 19, 2018. October 19, 2018. ko.
  7. Web site: 아이즈원, '라비앙로즈' MV 공개 이틀 만에 500만뷰 돌파. SE Daily. November 5, 2018. October 31, 2018. ko.
  8. Web site: "연습도 열정적"..아이즈원, '라비앙로즈' MV 천만뷰 돌파 안무영상 공개. OSEN. November 5, 2018. November 4, 2018. ko.
  9. Korean-Japanese Girl Group IZ*ONE Releases First Single 'La Vie en Rose'. Billboard. Herman. Tamar. November 2, 2018. October 29, 2018.
  10. Web site: Fresh out of idol competition show, girl band Iz*One debuts with 'Color*Iz'. The Korea Times. November 2, 2018. October 29, 2018.
  11. Web site: 아이즈원, 데뷔 쇼콘 1분만에 전석 매진..'동시접속자 15만 육박'[공식입장]]. OSEN. October 29, 2018. October 19, 2018. ko.
  12. Web site: 아이즈원(IZ*ONE), 데뷔 D-DAY 쇼콘 전 세계 생중계 '이례적 파격 편성'. WowTV. October 29, 2018. October 24, 2018. ko.
  13. Web site: 아이즈원, JTBC '아이돌룸' 출연…데뷔 후 첫 예능 [공식입장]]. Sports DongA. Kwak. Hyun-soo. October 19, 2018. October 17, 2018. ko.
  14. Web site: [단독] 아이즈원, 22일 '주간 아이돌' 녹화…31일 방송 예정]. Sports DongA. Kwak. Hyun-soo. November 2, 2018. October 15, 2018. ko.
  15. Web site: '엠카' 아이즈원 데뷔부터 서인영·장기하·JBJ95 컴백까지. Sports DongA. November 5, 2018. November 1, 2018. ko.
  16. Web site: 아이즈원, 데뷔 첫 '뮤직뱅크' 출연→'2018 AAA' 참석 확정. OSEN. November 5, 2018. November 2, 2018. ko.
  17. Web site: [공식입장] MBC "아이즈원, '음악중심' 출연 확정…'라비앙로즈' 부른다"]. My Daily. November 5, 2018. November 1, 2018. ko.
  18. Web site: '더쇼' 아이즈원 1위, '엠카운트다운' 이어 '2관왕' 등극. Joong Ang Ilbo. November 14, 2018. November 14, 2018. ko.
  19. Web site: 아이즈원, 데뷔 그룹 신기록… '라비앙로즈' MV 24시간 455만뷰. Seoul Newspaper. October 30, 2018. October 30, 2018. ko.
  20. Web site: [DA:차트] 아이즈원 '라비앙로즈' M/V 천만 뷰…데뷔 4일만 大기록]. Sports DongA. November 3, 2018. November 5, 2018. ko.
  21. Web site: "역시 아이즈원"…하루만에 역대 걸그룹 데뷔앨범 초동 신기록 달성. OSEN. October 30, 2018. October 30, 2018. ko.
  22. Web site: 아이즈원 데뷔곡 멜론 9위…주요 차트 상위권 안착. EDaily. October 30, 2018. October 30, 2018. ko.
  23. Web site: "글로벌 인기"..아이즈원, 8개국 아이튠즈 앨범차트 1위. OSEN. October 30, 2018. October 30, 2018. ko.
  24. Web site: 아이즈원 '컬러라이즈', 홍콩·태국·베트남 등 10개국 아이튠즈 K팝 앨범차트 '1위'. OSEN. October 31, 2018. November 1, 2018. ko.
  25. Web site: [SC이슈]아이즈원 '컬러라이즈', 초동 8만장 돌파…K팝 걸그룹 역대 9위]. Sports Chosun. November 5, 2018. November 5, 2018. ko.
  26. Web site: Gaon Album Chart – Week 44, 2018. Gaon Chart. ko. November 8, 2018.
  27. Web site: Gaon Digital Chart – Week 44, 2018. Gaon Chart. ko. November 14, 2018.
  28. Web site: Gaon Download Chart – Week 44, 2018. Gaon Chart. ko. November 14, 2018.
  29. Web site: Gaon Album Chart – October 2018. Gaon Chart. ko. November 14, 2018.
  30. Web site: 宮脇咲良ら所属の日韓女性12人組グループ・IZ*ONE、韓国デビュー作が首位. Oricon News. November 6, 2018. November 6, 2018. ja.
  31. IZ*ONE Debut in Top 10 of World Albums & World Digital Song Sales Charts. Billboard. Benjamin. Jeff. November 11, 2018. November 8, 2018.
  32. Web site: Top Albums Téléchargés. November 2, 2018. Syndicat National de l'Édition Phonographique. July 30, 2019.
  33. News: Billboard Japan Hot Albums. Billboard JAPAN. November 8, 2018. ja-JP.
  34. Billboard World Albums . Billboard . November 8, 2018.
  35. Web site: 2018년 Album Chart. Gaon. January 16, 2019.