Coke Studio Bharat Explained

Starring:Featured Artists
Country:India
Num Seasons:2
Num Episodes:14
List Episodes:List of Coke Studio (Indian TV program) episodes#Coke_Studio_Bharat
Executive Producer:Universal Music India
Producer:Ankur Tewari
Location:India
Camera:Multi-camera
Runtime:3–6 minutes
Network:YouTube
Last Aired2:present
Related:Coke Studio Tamil

Coke Studio Bharat is an Indian music series that's part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from India like Hindustani, Carnatic, Indian folk, alongside hip hop, rock, and pop music.[1]

The first season premiered on 7 February 2023, and concluded its run on 9 October 2023.[2] Ankur Tewari helmed the curation, alongside the collaboration of poet and lyricist Kausar Munir and music producer K. J. Singh.[3] [4] The second season began airing on 9 February 2024. Ankur Tewari serves as the season's curator, while music supervision is handled by Universal Music India.[5] [6]

Origins

Eight years after its last season aired on MTV India, Coke Studio returned to the Indian music scene in February 2023. Spearheaded by Coca-Cola India, this revival was named Coke Studio Bharat. The reintroduction hinted at a shift towards celebrating India's diverse musical heritage.[7] Coke Studio Bharat aimed to contemporize the show by facilitating fresh collaborations among various artists. Unlike its previous partnership with MTV India, this edition focused exclusively on digital platforms, with individual songs released instead of full episodes.[8] Despite these format changes, Coke Studio Bharat stayed true to the show's essence—showcasing unique artist pairings accompanied by a house band and additional musicians.[9] [10]

Featured artists

Season 1's vocalists

Season 2's vocalists

Songs

Series overview

Season 2 (2024)

Production

Season 1 (2023)

The first season was curated by Ankur Tewari, who collaborated with poet and lyricist Kausar Munir and music producer K. J. Singh.[11] [12] Colosceum Media Pvt Ltd managed the visual aspect of the production, while Misfits Inc oversaw audio production. Universal Music India served as the season's executive producer and official distributor.[13] [14]

Season 2 (2024)

The second season was conceived and produced by Ankur Tewari, with the support of a think tank team comprising Kausar Munir, Swanand Kirkire, and K.J. Singh. Mr. Singh additionally served as the Sound and Technical Supervisor.[15] Additional A&R support was provided by Misfits Inc. Universal Music India was responsible for music supervision, marketing, distribution, and overall production management. Video production was managed by Colosceum, with Lalit Prem Sharma as the producer.[16] [17] [18]

Reception

The first season's music has generated a spectrum of critical and audience reception. Prime Minister of India Narendra Modi praised singer Aditya Gadhvi for his chart-topping song "Khalasi," which had gained widespread acclaim since its release by Coke Studio Bharat in July 2023.[19] [20] [21] Industrialist Harsh Goenka also expressed his admiration for "Khalasi" despite not understanding the lyrics, highlighting the song's universal appeal.[22] [23] The song's popularity even led to a Hindi version being created by musician Jesus Mehta.[24]

See also

Notes and References

  1. News: Dr Vineeta Agrawal & Dr Piali Haldar . 8 May 2023 . Fascinating Saga of A Beverage Giant THE COKE STORY . Pune Mirror . 10 May 2023.
  2. News: 3 February 2023 . India gets its own version of Coke Studio, to promote 50 independent artists . 11 May 2023 . WION.
  3. News: Mansvini Kaushik . 18 May 2023 . Coke Studio returns with a renewed approach to put India's musical prodigies in the limelight . 27 May 2023 . Forbes India.
  4. News: Anurag Tagat . 29 October 2023 . COVER STORY: Ankur Tewari's Multi-facetted Musical Life . 4 January 2024 . Rolling Stone India.
  5. News: Agrima Tikader . 6 February 2024 . Coke Studio Bharat Season 2 to open with Diljit Dosanjh's electric performance of Magic; watch teaser here . 22 May 2024 . The Telegraph (India).
  6. News: 12 February 2024 . Exciting to see people write music in reels now: Ankur Tewari . 22 May 2024 . The New Indian Express.
  7. News: Ratna Bhushan . 6 February 2024 . Coca-Cola brings back Coke Studio in brand push . 25 March 2024 . The Economic Times.
  8. News: Sandeep Goyal . 17 February 2023 . Will a new, improved Coke Studio succeed? . 6 March 2023 . Business Standard.
  9. News: Maliha Rehman . 2 October 2016 . The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts . 6 March 2023 . Dawn.
  10. News: Shreyas Kulkarni . 3 February 2023 . Coca-Cola's Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads . 1 June 2023 . AFAQS.
  11. News: 3 February 2023 . India gets its own version of Coke Studio, to promote 50 independent artists . 11 May 2023 . WION.
  12. News: Anurag Tagat . 29 October 2023 . COVER STORY: Ankur Tewari’s Multi-facetted Musical Life . 4 January 2024 . Rolling Stone India.
  13. News: Sruthi Darbhamulla . 13 February 2023 . Ankur Tewari, Kausar Munir on conceptualising 'Coke Studio Bharat' and the indie music scene in the country . 11 May 2023 . The Hindu.
  14. News: 7 February 2023 . Coke Studio Bharat releases its first song Udja. Watch here . 9 February 2023 . The Indian Express.
  15. News: Kashvi Raj Singh . 8 February 2024 . Diljit Dosanjh To Kick Off Coke Studio Bharat Season 2 Tomorrow, Ankur Tewari Says 'Let The Music...' . 22 May 2024 . CNN-News18.
  16. News: Yatamanyu Narain . 12 February 2024 . Ankur Tewari REVEALS Coke Studio Bharat Is About Folk 2.0: 'The Idea Is To Collapse Walls' Exclusive . 22 May 2024 . CNN-News18.
  17. News: 8 February 2024 . We celebrate diversity: Ankur Tewari on new season of 'Coke Studio Bharat' . 22 May 2024 . Deccan Herald.
  18. News: Priyanka Roy . 9 February 2024 . Coke Studio Bharat Season 2 premieres today: 'Everyone can make music together' . 25 May 2024 . The Telegraph (India).
  19. News: Bhavya Sukheja . 3 November 2023 . "Winning Hearts": PM Modi Praises Singer Aditya Gadhvi For His Chartbuster Song 'Khalasi' . 26 May 2024 . NDTV.
  20. News: Prachi Arya . 25 October 2023 . Coke Studio's ‘Khalasi’ takes internet by storm. Know more about the viral song . 26 May 2024 . India Today.
  21. News: 3 November 2023 . PM Modi says 'Khalasi' is 'topping the charts', praises singer Aditya Gadhvi . 26 May 2024 . India Today.
  22. News: Shubhi Mishra . 27 November 2023 . 'Music has no language': Harsh Goenka on superhit Coke Studio song 'Khalasi'. Composer responds . 26 May 2024 . Moneycontrol.
  23. News: Trisha Sengupta . 26 November 2023 . ‘I didn’t understand the words but…’: Harsh Goenka reacts to Coke Studio's Khalasi . 26 May 2024 . Hindustan Times.
  24. News: Saumya Agrawal . 31 October 2023 . Hindi version of Coke Studio Bharat’s Khalasi goes viral – Watch video . 26 May 2024 . News9Live.