Coke Studio Pakistan season 15 explained

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Season Number:15
Starring:Vocalists
Num Episodes:11
Episode List:List of Coke Studio Pakistan episodes

The fifteenth season of the Pakistani music television series Coke Studio Pakistan aired from 14 April to 4 July 2024 and was produced and curated by Xulfi. Maintaining the format of the previous season, this season featured 11 original compositions released as individual singles, each accompanied by a dedicated music video.[1] [2] [3] [4]

Artists

Vocalists

Musicians

Production

In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan.[5] This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan.[6] Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner.[7] [8]

In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah.[9] During the season launch, Xulfi said:[10] [11]

Songs

Remix

Reception

In the wake of the Israel–Hamas War, Coca-Cola, the sponsor of the Coke Studio franchise, faced calls for a boycott.[12] This movement gained significant traction in Pakistan, where there was a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons.[13] During the boycott campaign, Rohail Hyatt, the former producer of Coke Studio Pakistan's distanced himself from the current season. In a Facebook statement, he clarified his separation from the platform, brand, and show in response to calls for his disassociation.[14] The platform itself did not issue a public statement regarding the boycott or the decline in viewership.[15]

The season was generally considered a letdown by critics and audiences alike.[16] The platform's shift to a music video format and a revised release schedule, implemented last season, sparked discussions about potential compromises between visual aesthetics and the core musical experience, resulting in a season that was easily forgotten.[17] [18] A critic in Dawn, Pakistan's largest English newspaper, described Coke Studio 15 as a "good-looking disappointment."[19] Indian news portal ThePrint also noted that only a few people were loving Season 15.[20] The Express Tribune, observed that some music videos, while complementing the songs, occasionally evoked an advertising aesthetic, prompting questions about their ultimate purpose and efficacy. This critique highlighted the ongoing debate about the interplay between visual elements and their impact on the musical experience.[21] [22] [23] Maheen Sabeeh, writing for The News International, remarked that "this was a season that made you wonder if Coke Studio should call it a day and the platform needed to reevaluate its direction to regain its former glory."[24]

See also

Notes and References

  1. News: 10 April 2024 . Coke Studio season 15 to return April 14 . 12 April 2024 . The Express Tribune.
  2. News: Murray Stassen. 12 April 2024 . Warner Music Group launches Warner Music South Asia, led by Jay Mehta . https://web.archive.org/web/20240428183642/https://www.musicbusinessworldwide.com/warner-music-group-launches-warner-music-south-asia-led-by-jay-mehta/ . 28 April 2024 . 13 April 2024 . Music Business Worldwide.
  3. News: Maheen Sabeeh . 21 April 2024 . April 2024: An excellent month for music . 21 April 2024 . The News International.
  4. Web site: Ayesha Le Breton . 29 April 2024 . Coke Studio is Pakistan's Multicultural Reality . https://web.archive.org/web/20240501083752/https://www.jgnt.co/coke-studio-pakistan-multicultural-music . 1 May 2024 . 1 May 2024 . The Juggernaut.
  5. News: Images Staff . 24 January 2024 . Warner Music and Xulfi's production company Giraffe are partnering up to help Pakistani artists shine . 13 April 2024 . Dawn.
  6. Marc Schneider. 12 April 2024 . Executive Turntable: Jay Mehta Launches Warner Music South Asia; BMI's New Number; MaMA Founder Retires . 13 April 2024 . Billboard.
  7. Web site: 27 April 2024 . TikTok partners with Coke Studio as Official Entertainment Partner for Season 15 . https://web.archive.org/web/20240428183220/https://www.phoneworld.com.pk/tiktok-partners-with-coke-studio-as-official-entertainment-partner-for-season-15/ . 28 April 2024 . 28 April 2024 . PhoneWorld.
  8. News: 24 April 2024 . Pop culture matters . https://web.archive.org/web/20240428183406/https://www.thenews.com.pk/magazine/instep-today/1183141-pop-culture-matters . 28 April 2024 . 28 April 2024 . The News International.
  9. News: 12 April 2024 . Announcing Coke Studio Season 15 . 13 April 2024 . Daily Times.
  10. News: 13 April 2024 . Everything we know about 'Coke Studio 15' . 13 April 2024 . The Express Tribune.
  11. Web site: Press Release . 12 April 2024 . Announcing Coke Studio Season 15 . https://web.archive.org/web/20240421065149/https://www.coca-cola.com/pk/en/media-center/announcing-coke-studio-season-15 . 21 April 2024 . 21 April 2024 . Coca-Cola.
  12. News: Arts & Entertainment Desk . 10 November 2023 . Coke Studio Bangla concert: Can the franchise rise above controversy? . https://web.archive.org/web/20240429115126/https://www.thedailystar.net/entertainment/news/coke-studio-bangla-concert-can-the-franchise-rise-above-controversy-3465756 . 29 April 2024 . 29 April 2024 . The Daily Star.
  13. News: Images Editorial . 29 April 2024 . Can you separate Coke from Coke Studio? . https://web.archive.org/web/20240429114745/https://images.dawn.com/news/1192404/can-you-separate-coke-from-coke-studio . 29 April 2024 . 29 April 2024 . Images.
  14. News: MM News Staff . 6 May 2024 . ‘Have nothing to do with the platform’: Ex-Coke studio producer Rohail Hyatt . https://web.archive.org/web/20240510164945/https://mmnews.tv/have-nothing-to-do-with-the-platform-ex-coke-studio-producer-rohail-hyatt/ . 10 May 2024 . 10 May 2024 . MM News.
  15. News: 6 May 2024 . Coke Studio, a Cultural Icon in the Crosshairs of Geopolitical Boycotts . https://web.archive.org/web/20240510165311/https://mashriqtv.pk/en/2024/05/06/coke-studio-a-cultural-icon-in-the-crosshairs-of-geopolitical-boycotts/ . 10 May 2024 . 10 May 2024.
  16. News: Manahil Tahira . 27 May 2024 . ‘Blockbuster’ or bust: Even Faris Shafi cannot salvage Coke Studio’s overproduced letdown . 28 May 2024 . The Express Tribune.
  17. News: Manahil Tahira . 15 April 2024 . Coke Studio 15: 'Aayi Aayi' is Sindhi on the surface, formulaic at its core . https://web.archive.org/web/20240501084451/https://tribune.com.pk/story/2462648/coke-studio-15-aayi-aayi-is-sindhi-on-the-surface-formulaic-at-its-core . 1 May 2024 . 15 April 2024 . The Express Tribune.
  18. News: Manahil Tahira . 6 May 2024 . CS15: ‘Harkalay’ lets Zahoor and REHMA shine in all the predictable ways . 10 May 2024 . The Express Tribune.
  19. News: Asfa Sultan . 8 July 2024 . Coke Studio 15 was a good-looking disappointment . 9 July 2024 . Dawn.
  20. News: Debdutta Chakraborty . 8 July 2024 . Pakistanis think Coke Studio Season 15 is pathetic, succumbed to clichéd musical choices . 9 July 2024 . ThePrint.
  21. News: Manahil Tahira . 13 May 2024 . ‘O Yaara’ review: Kaavish, Abdul Hannan work magic in a dreamy collab on longing . 21 May 2024 . The Express Tribune.
  22. News: Entertainment Desk . 29 April 2024 . Coke Studio 15: 'Maghron La' lets Rozeo, Sabri Sisters shine with its festive jingle . https://web.archive.org/web/20240501083440/https://tribune.com.pk/story/2464470/coke-studio-15-maghron-la-lets-rozeo-sabri-sisters-shine-with-its-festive-jingle . 1 May 2024 . 1 May 2024 . The Express Tribune.
  23. News: Maheen Sabeeh . 5 May 2024 . Coke Studio 15 welcomes newcomers . 5 May 2024 . The News International.
  24. News: Maheen Sabeeh . 28 July 2024 . Coke Studio 15: Elephant in the room . 28 July 2024 . The News International.

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