Coke Studio @ MTV season 1 explained

Bgcolour:	B11030
Starring:	Vocalists
Num Episodes:	10
Season Number:	1
Episode List:	List of Coke Studio (Indian TV program) episodes

The first season of the Indian music television series, Coke Studio @ MTV, ran from June 17, 2011, to August 19, 2011. The season featured nine regular episodes, culminating in a special "Best of Coke Studio @ MTV Season 1" episode.^{[1] [2] [3]}

Origins & Format

Coke Studio's journey began in Brazil in 2007. It started as a music project that brought together different Brazilian artists and blended their unique styles.^[4] The concept arrived in Pakistan in 2008 through a collaboration between Nadeem Zaman, Coca-Cola's Marketing Head, joined forces with Rohail Hyatt, a former member of the band Vital Signs. Together, they launched the Pakistani version of the show.^{[5] [6]} The first season premiered in June 2008. Initially featuring a live audience, the show later transitioned to a closed studio format, which has remained consistent throughout the series.^[7]

Coke Studio @ MTV stays true to the franchise's core concept by pairing established and upcoming artists for unique performances alongside a house band and additional musicians.^[8] The recorded performances, available on streaming platforms, showcase both the lead singers and the entire ensemble. Close-up shots during recording capture the energy and artistry of these collaborations.^[9]

Artists

The list of performers features both popular and traditional musicians hailing from various parts of India.^{[10] [11] [12] [13]}

Vocalists

• Advaita
• Akriti Kakkar
• Benny Dayal
• Bombay Jayashri
• Bondo
• Chinna Ponnu
• Divya Lewis
• Harshdeep Kaur
• KK
• Kailash Kher
• Khagen Gogoi
• Mathangi Rajshekhar
• Mausam Gogoi
• Megha Dalton
• Mustafa Bros
• Pankhi Dutta
• Papon
• Parthiv Gohil
• Raghupati Dixit
• Ramya Iyer
• Richa Sharma
• Sabri Brothers
• Sanjeev Thomas
• Saurav Moni
• Shaan
• Shafqat Amanat Ali
• Shankar Mahadevan
• Shruti Pathak
• Sunidhi Chauhan
• Suzzane D'Mello
• Tochi Raina
• Ustad Rashid Khan
• Wadali Brothers

Episodes

The season was helmed by producer Leslee Lewis. Each hour-long episode served as a platform for innovative artistic pairings. These pairings brought together established traditions like Carnatic and Hindustani classical music with the vibrant sounds of up-and-coming artists. The program further enriched the viewing experience by showcasing reimagined Bollywood classics alongside one-of-a-kind collaborations created specifically for the show.^{[14] [15]}

Notes and References

1. News: Neha Sharma . 13 April 2011 . Coke Studio Comes to India . Rolling Stone India . 9 May 2023.
2. Web site: Season 1 On Air Schedule. dead. https://web.archive.org/web/20130926140000/http://www.cokestudioindia.com/season2/schedule.html?WT.cl=1&WT.mn=Schedule. 26 September 2013. 24 August 2013.
3. News: Supriya Nair . 27 May 2011 . Studio Effects . 19 April 2024 . Mint.
4. News: Sandeep Goyal . 17 February 2023 . Will a new, improved Coke Studio succeed? . 6 March 2023 . Business Standard.
5. News: Sanjay Monie . 17 June 2011 . Coke Studio Brings People Together . 21 July 2017 . Forbes India.
6. Web site: Moye . Jay . 2013-11-01 . Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa . 2015-12-23 .
7. Web site: Sharma . Karuna . 3 February 2023 . How Coca-Cola has imbibed itself into pop culture with Coke Studio . 25 March 2024 . Social Samosa.
8. News: Kanika Johri . 17 June 2011 . 'Coke Studio is not a fresh concept' . 9 March 2023 . Hindustan Times.
9. News: Maheen Sabeeh . 21 June 2009 . Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt . dead . https://web.archive.org/web/20141213101629/http://jang.com.pk/thenews/jun2009-weekly/nos-21-06-2009/instep/mainissue.htm . 13 December 2014 . 22 July 2017 . Daily Jang.
10. News: Neha Sharma . 29 April 2011 . Shafqat Amanat Ali and Advaita to Feature on First Episode of Coke Studio . 10 May 2023 . Rolling Stone India.
11. News: 13 June 2011 . Singers, musicians to jam together at India's music project 'Coke Studio@MTV' . 19 April 2024 . India Today.
12. Web site: 10 May 2011 . KK, Shaan, Shafqat Aamant Ali, Shankar Mahadevan, Sunidhi Chauhan on Coke Studio@MTV . 19 April 2024.
13. News: Nikhila Pant . 17 June 2011 . A musical delight by Coke Studio@MTV . 25 May 2024 . The Times of India.
14. News: Campaign India Team . 9 May 2011 . Coca-Cola launches Coke Studio in India, in collaboration with MTV . 14 January 2021 . CampaignIndia.in.
15. News: Lakshmi Ajay . 14 May 2011 . Fusion fete . 19 April 2023 . Business Standard.