Coi (album) explained

Coi
Type:	studio
Artist:	Coi Leray
Cover:	Coi Leray - Coi.png
Studio:	Chalice (Los Angeles) Criteria (Miami) Trendsetter (Los Angeles) Encore (Burbank) Paramount (Hollywood) Johnny's Pool House (Los Angeles) Champagne Therapy (Los Angeles) Underworld (London) Slime Universe (Atlanta)
Length:	37:55
Label:	Uptown Republic
Producer:	Tommy Brown Cubeatz Dinero Feli Ferraro Johnny Goldstein David Guetta Taylor Hill Akil King Coi Leray London on da Track Rockin wit Slime
Prev Title:	Trendsetter
Prev Year:	2022
Next Title:	Blue Moon
Next Year:	2023

Coi is the second studio album by American rapper and singer Coi Leray. It was released through Uptown and Republic Records on June 23, 2023. The album contains guest appearances from David Guetta, Saucy Santana, Giggs, Lola Brooke, the late James Brown, and Skillibeng. Production was handled by Leray and Guetta themselves, Johnny Goldstein, Akil King, Feli Ferraro, Tommy Brown, Taylor Hill, London on da Track, Cubeatz, Luis Bacqué, and Rockin wit Slime. The release of the album was preceded by four singles: "Players", "Bops", "My Body", "Run It Up" and "Make My Day".^[1] It serves as the follow-up to Leray's previous album, Trendsetter (2022).

Background and promotion

In an interview with Eddie Francis of Apple Music 1 before she announced the album, Leray spoke about her intention with it:

I feel like a lot of the headlines kind of overshadow my true talent and what God really brought me here to do. So I just can't wait because this album's going to show that. … And also the second album's going to make people go back to Trendsetter and make them actually appreciate it for the music instead of the bullshit and the negative headlines and Coi Leray always being the topic. This album is all about me.^[2]

Leray announced the title of the album and revealed its cover art on May 19, 2023.^[3] She revealed the tracklist three days later.^[4]

Singles

The lead single of the album, "Players", was released on November 30, 2022.^[5] The second and third singles, "Bops" and "My Body", were released on April 27 and 28, 2023, respectively.^[6] The fourth single, "Run It Up", was released on June 16, 2023.^[7] And the fifth and final single, "Make My Day" with David Guetta, was released on the same day as the album release.^[1]

Critical reception

Coi was met with lukewarm reviews from music critics. Heven Haile of Pitchfork felt that Coi "might as well be marketed as a covers album. Roughly 75% of the album relies on painfully obvious samples, copied and pasted in with little modification" and Leray "unimaginatively spins songs by men into

1. girlboss

anthems". Haile also felt wrote that when Leray is "not deploying samples of popular songs, she's hopping on the wave of today's popular sounds" and concluded that "the only idea she brings to Coi" is introducing "the younger generation" to artists she samples.

Track listing

Notes

• indicates a co-producer

• "Bitch Girl" contains a sample of "Rich Girl", performed by Daryl Hall & John Oates.
• "Make My Day" contains a sample of "Pump Up the Jam", performed by Technotronic.
• "Players" contains samples of "The Message", performed by Grandmaster Flash and the Furious Five.
• "My Body" contains a sample of "It's My Party", performed by Lesley Gore.
• "Phuck It" contains samples from "Technologic", performed by Daft Punk.
• "Man's World" contains a sample of "It's a Man's Man's Man's World", written by James Brown and Betty Jean Newsome.
• "Radioactive" contains a sample of "Murder She Wrote", performed by Chaka Demus & Pliers.

Personnel

Musicians

• Coi Leray – vocals
• Johnny Goldstein – bass guitar, drums, keyboards, programming (tracks 1, 5)
• Tomer Biran – bass guitar, horn, saxophone (track 5)
• Shay Meiri – saxophone (track 5)
• Asaf Bitton – trombone (track 5)
• Arthur Krasnobaev – trumpet (track 5)
• Nick Lee – trombone (track 6)
• Tom Levesque – trumpet (track 6)
• Saucy Santana – vocals (track 8)
• Tommy Brown – additional vocals (track 9)
• Taylor Hill – additional vocals (track 9)
• Lola Brooke – vocals (track 12)
• James Brown – vocals (track 13)
• Pierre-Luc Rioux – guitar (track 14)
• Skillibeng – vocals (track 15)

Technical

• Joe LaPorta – mastering
• Patrizio "Teezio" Pigliapoco – mixing (tracks 1–12, 14, 16)
• Manny Marroquin – mixing (tracks 13, 15)
• Joe Grasso – immersive mixing
• Germán "Ayoroc" Valdes – recording (tracks 1–6, 8, 10, 11, 13–16), vocal editing (12)
• Johnny Goldstein – recording (tracks 5–8)
• Kahlil Vellani – recording (track 9)
• Taylor Hill – recording (track 9)
• Nick Bane – recording (track 12)
• Aresh Banaji – mixing assistance (tracks 1–12, 14, 16)
• Zach Pereya – mixing assistance (tracks 13, 15)
• Anthony Vilchis – mixing assistance (tracks 13, 15)
• Trey Station – mixing assistance (tracks 13, 15)
• Brandon Peralta – immersive mixing assistance
• Augusto Sanchez – immersive mixing assistance
• Ayanna Depas – immersive mixing assistance
• Giovanni "Blu" Rottier – immersive mixing assistance

Visuals

• Charlotte Rutherford – creative direction, photography
• Drew Gleason – creative direction
• Coi Leray – creative direction

Charts

Chart (2023)! scope="col"

Peak position
US Top R&B/Hip-Hop Albums (Billboard)^[8]	45

Notes and References

1. Web site: Coi Leray Confirms Sophomore Album, Coi, With Topless Photos, Also Teases "Make My Day" Single. HotNewHipHop. Hynes. Hayley. May 19, 2023. May 20, 2023.
2. Web site: Coi Leray Keeps Growing With Upcoming Second Album 'Coi'. uDiscoverMusic. Daly. Rhian. May 19, 2023. June 19, 2023.
3. Coi Leray Announces Sophomore Album 'Coi' & Teases New Song 'Make My Day'. Billboard. Lamarre. Carl. May 19, 2023. June 19, 2023.
4. Web site: Coi Leray Reveals Sophomore Album Tracklist, Features Leave Fans Confused. HotNewHipHop. Lamarre. Carl. May 22, 2023. June 19, 2023.
5. Web site: Coi Leray Shares Grandmaster Flash-Sampled "Players" Single. HotNewHipHop. Ojii. Jada. November 30, 2022. June 19, 2023.
6. Coi Leray Shares "My Body" and "Bops" Tracks Ahead of New Album. Complex. Cowen. Trace William. April 28, 2023. June 19, 2023.
7. News: Coi Leray Challenges Men To 'Run It Up' On Her Steamy New Single. Uproxx. Gonzalez. Alex. June 16, 2023. June 25, 2023.
8. Top R&B/Hip-Hop Albums: Week of July 3, 2023. Billboard. July 5, 2023.