Coffee Beanery Explained

The Coffee Beanery, Ltd.
Type:Subsidiary
Founder:JoAnne and Julius Shaw
Location City:Flushing, Michigan
Location Country:United States
Location:3429 Pierson Pl. Flushing, MI 48433
Locations:70+[1]
Products:Coffee and related products
Brands:Coffee Beanery
Services:Manufacturing, Franchising & Retail
Revenue:~$14 million[2]
Num Employees:35
Parent:Shaw Coffee Company[3]

The Coffee Beanery, Ltd. is a Flushing, Michigan based chain of coffee shops operating in the United States, Asia, and U.S. Territories. It was founded in Dearborn, Michigan in 1976 by JoAnne and Julius Shaw.

History

In 1976, JoAnne and Julius Shaw began selling specialty coffee to consumers in their first store at Fairlane Town Center[4] in Dearborn, Michigan.[5] [6] As of February 2007, the company had 131 franchise locations in the United States and another 25 in other countries.[7]

Business model

The company makes most of its money selling franchises and equipment, not the product itself.[2] Most shops close within three years; since the company's founding, more than 100 franchises have failed.[8]

Legal determinations

In 2006, the Maryland securities commissioner determined that the company had made "material misrepresentations" to prospective franchisees in violation of state law, and ordered it to release Maryland franchisees from their contracts without penalty. In 2008, the Illinois attorney general made a similar determination. The Maryland order also directed the company to "permanently cease and desist from offering and selling" franchises in Maryland.[2] [9] In the judge's court order, he ruled “This case is buyers’ remorse” and the case was settled in 2013.[10]

See also

Notes and References

  1. Web site: Coffee Beanery Franchising. Coffee Beanery.
  2. Crane . Mary . February 16, 2007 . A Cautionary Tale For New Franchisees . . December 4, 2010.
  3. Web site: Company Overview of The Coffee Beanery LTD. . https://web.archive.org/web/20090817060939/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4527781 . dead . August 17, 2009 . businessweek.com . Bloomberg . 19 April 2012.
  4. News: Muller. Joann. November 30, 1988. Coffee idea is perking into chain. 6C. Detroit Free Press. 7 November 2017.
  5. News: Usealman. Kevin. September 23, 2010. Locally owned Coffee Beanery started mass phenomenon. MiNBCnews.com. dead. 19 April 2012. https://web.archive.org/web/20130112202624/http://www.minbcnews.com/news/story.aspx?id=516108. 12 January 2013.
  6. https://books.google.com/books?id=v-YdAQAAMAAJ&q=%22Coffee+beanery%22+%22Dearborn%22 International Directory of Company Histories
  7. Crane . Mary . February 16, 2007 . A Cautionary Tale For New Franchisees . . December 4, 2010.
  8. News: Mencimer. Stephanie. March 2009. Franchise Fraud: Wake Up and Smell the Fine Print. en-US. Mother Jones. December 4, 2010.
  9. http://www.bluemaumau.org/10129/appeals_court_rules_coffee_beanery_franchisees Court Rules for Coffee Beanery Franchisees
  10. Web site: Coffee Beanery Settles with Franchisees. 21 October 2021.