| Coca-Cola Creations | |
| Type: | Cola |
| Manufacturer: | The Coca-Cola Company |
| Origin: | United States |
| Introduced: | February 21, 2022 |
| Related: | Coca-Cola |
| Variants: | Starlight, Byte, Marshmello, Dreamworld, Soul Blast, Move, Ultimate, Y3000, Happy Tears, K-Wave, Wozzaah, Oreo |
Coca-Cola Creations is a series of limited edition variants of Coca-Cola.[1] The flavors use non-traditional branding designed to appeal to younger consumers, and a focus on digital marketing and augmented reality experiences. The brand launched in February 2022 with Coca-Cola Starlight, a "space flavored" cola.
Coca-Cola Starlight (UK: Intergalactic,[2] South Korea: Stardust, Thailand: Starshine) was a limited-edition "Space Flavored" variant of Coca-Cola and Coca-Cola Zero Sugar.[3] It released in North America on February 21, 2022 as the first in the Creations line. The beverage featured a reddish hue and a flavor "inspired by space", the company saying that it was intended to evoke "stargazing around a campfire" and "the feeling of a cold journey to space".[4] [5] It was discontinued on August 1, 2022.
Many compared the flavor to that of fruit, vanilla or cotton candy. Review site Candy Hunting said it "tastes like strawberry, marshmallow, and/or cotton candy".[6] Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".[7]
Coca-Cola Zero Sugar Byte, a "gaming-inspired" flavor "born in the metaverse", was launched in April 2022 and sold exclusively online.[8] The Verge reviewer Mitchell Clark described it as "sickly sweet" and his wife compared it to Red Bull.[9]
In June 2022 the company launched a flavor in collaboration with artist Marshmello, officially called Marshmello’s Limited Edition Coca‑Cola.[10] It had "strawberry and watermelon flavors".[11]
Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like."[12]
Coca-Cola Zero Sugar Soul Blast was launched exclusively in Japan, China, and Taiwan in October 2022 alongside .[13]
Coca-Cola Move launched in February 2023, in collaboration with Spanish singer Rosalía.[14]
Coca-Cola Ultimate was launched on June 10, 2023, in collaboration with League of Legends developer Riot Games.[15] It was sold in Turkey, China, the United States, Egypt, Brazil, Canada.
Coca-Cola Y3000 was launched in September 2023 and was "co-created with artificial intelligence".[16] It is sold in the USA, Canada, Argentina, Australia,[17] China,[18] Kazakhstan, Georgia, South Africa, Hungary, and Turkey.
Coca-Cola Happy Tears Zero Sugar launched on February 17, 2024, exclusively on the TikTok Shop in USA and Great Britain to celebrate Random Acts of Kindness Day. The soft drink's flavor was described by the company as a combination of the "timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach".
Coca‑Cola K-Wave Zero Sugar launched on February 20, 2024.[19]
Coca-Cola Wozzaah was launched on May 23, 2024[20] to coincide with Africa Day, and was exclusive to select markets including Nigeria, Algeria, South Africa and Morocco.
Coca-Cola Oreo was launched on September 9, 2024[21] in partnership with Oreo. It is a cookie-flavored cola. Oreo simultaneously released Coke flavoured cookies.